Emma Claire Collective

Emma Claire Collective Boutique social media agency for the equestrian world. Strategy · Content · Sponsorships
Wellington, FL · ✉ [email protected]

09/19/2026

3️⃣ reasons our Founder & CEO Emma Claire loves what she does 🤍

From bringing creative ideas to life to telling the stories behind the incredible people and horses in our industry, Emma Claire shares the three reasons she loves doing what she does every day.

Building ECC has always been about more than social media. It’s about creativity, connection, and helping our clients bring their vision to life.

And we think it’s safe to say, she wouldn’t have it any other way. 💚

Services we actually offer .. 👀August Highlights 📸💻📱27 photoshoots, 304 pieces of content, 2 new clients, campaign plann...
09/18/2026

Services we actually offer .. 👀

August Highlights 📸💻📱

27 photoshoots, 304 pieces of content, 2 new clients, campaign planning, sponsorship negotiations, and strategy development, there is always so much happening behind the scenes at ECC.

We’re incredibly proud of everything our team has accomplished, and September has already been keeping us very busy 🫡

These are crazy steals..not sure why no one takes advantage of them!!🤘🏻💬
09/16/2026

These are crazy steals..not sure why no one takes advantage of them!!🤘🏻💬

Don’t worry, we switched to WhatsApp for Business 🫡💬
09/12/2026

Don’t worry, we switched to WhatsApp for Business 🫡💬

We’ve seen so many posts lately telling creators and brands that going viral can actually hurt their account.So naturall...
09/10/2026

We’ve seen so many posts lately telling creators and brands that going viral can actually hurt their account.

So naturally, people are starting to become scared of… getting too many views?

Let’s talk about it.

There is some truth behind the concern.

A viral post can reach a much broader audience than your usual content, which means not everyone watching will be your ideal customer or follower.

But one viral Reel reaching outside your niche does not suddenly undo your entire content strategy.

Think about it this way: every new customer, follower or fan was part of your “cold audience” at some point.

Virality gives you an opportunity to reach people who may have never discovered your brand otherwise.

Some won’t stick around.

Others might become exactly the audience you were missing.

This is where the difference matters.
If every piece of content is created purely with the hope of going viral, you can quickly lose sight of who you’re actually trying to reach.

But if your overall strategy consistently speaks to your ideal audience?

You have room to experiment, be creative and occasionally create something outside of the box.

Create for your ideal audience. Stay true to your brand.

Have a strategy behind what you’re doing.

But don’t let the fear of reaching the “wrong” people make your content predictable.

Try the idea. Post the Reel. Experiment.

Virality isn’t the strategy.

But it can open doors you weren’t expecting.

09/09/2026

Penelope Earle this one’s for you. Yes, you! ✨

We want to officially invite you to join our community of riders, brands, and honestly, anyone who shares one passion: horses.
We know there’s a lot going on right now, so this is our way of saying hi. Check your DMs, we’d love to talk to you. 🤍

Officially featured in Modern Luxury Hamptons!Congratulations to Clara and Stella Propp, Stella Juliette & Clara Propp ,...
09/04/2026

Officially featured in Modern Luxury Hamptons!

Congratulations to Clara and Stella Propp, Stella Juliette & Clara Propp , on their feature in “Sister Act,” sharing their Hampton Classic essentials.

We’re also so excited to see a photo captured by our Founder & CEO, Emma Claire Stephens, featured in the article! 📸

Swipe to read the full feature and see Emma’s photo on the final slide.

Meet your photographers for the 2027 Adequan® Global Dressage Festival 📸Emma Claire Collective is officially offering pr...
09/03/2026

Meet your photographers for the 2027 Adequan® Global Dressage Festival 📸

Emma Claire Collective is officially offering private photography + videography services throughout the entire season! We are so excited to meet you, cheer you on, and capture all those special moments you’ll want to remember forever.

Our Founder + CEO, and definitely no stranger to Global 2027 will mark Emma Claire’s 5th season photographing and filming at Global. With an eye for the little details and special moments, she captures more than just beautiful photos and videos. She captures the emotions and memories behind them. 🤍

Our in-house equestrian pro and the person we turn to for pretty much anything horse-related! Josie combines her extensive equestrian background with a talent for photography, videography, and video editing. 2027 will be her first official season at Global with ECC, and we already know she’s going to absolutely crush it. 🤍

Psst... you might want to get on their list now 👀
Want Emma + Josie behind the camera for your Global 2027 season? Reach out to us to learn more about private photography + videography and get added to the list. We seriously cannot wait for another magical season at Global! 🐴📸

📷: Lily Forado, Daniella Oatmeyer & Amanda Morse

Let’s dive into why these posts popped off 👀📊At ECC, we don’t just look at views and call it a win. We look at saves, sh...
09/01/2026

Let’s dive into why these posts popped off 👀📊

At ECC, we don’t just look at views and call it a win. We look at saves, shares, comments, likes, reach, and what those numbers tell us about the audience.

In this carousel, we’re breaking down a few standout client posts and why they performed the way they did. Because the goal isn’t just to create content that performs, it’s to understand the data and use it to shape what comes next.

Swipe through for the breakdown 👀

Tim J Dutta reel reached 293K views and generated 181 saves, showing that the content had real staying power.

The strong polo action, Timmy’s personality, and visually engaging moment gave viewers something worth coming back to.

It wasn’t just content people watched and moved on from, it was something they wanted to save and revisit. 💚✨

Devon Kane reel reached 574K views with 11.8K shares, proving just how powerful personality-driven content can be.

The dad joke was unexpected, relatable, and easy to send to a friend, making this a perfect example of content people wanted to share with others. 😂💚

Oded Shimoni & Caroline Garren reel reached 71.4K views and sparked 51 comments, showing that authentic riding content can create genuine conversation.

By keeping the focus on Oded and Caroline’s craft, the reel gave their audience something natural to react to and engage with.

Sometimes, simple and authentic wins. 🐴💚

Abby Weel reel reached an impressive 650K+ views and 64K likes, making it a standout for overall reach.

The Sister Series works because it brings viewers into relatable, behind-the-scenes moments that feel natural and unscripted.

It’s the kind of content that feels like you’re getting a glimpse into their real lives, which makes it easy to watch, connect with, and share. ✨💚

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08/26/2026

Press and hold to reveal ☝️

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Wellington, FL

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