06/16/2025
Drop the Clutch, Lose the F*cks: Riding Through the Darkness
There’s a war still going on and it’s not overseas. It’s right here at home, and it’s in the heads and hearts of the men and women who already gave everything for us. We lose an average of 17 veterans every single day to su***de. Seventeen. Every. Damn. Day.
That’s not just a number. That’s fathers. Mothers. Brothers. Sisters. Friends. Warriors.
But this campaign - Drop the Clutch, Lose the F*cks - is about flipping the script. It’s about hitting the throttle when the world tells you to slow down. It’s about choosing life, even when it feels like life has nothing left to give.
From Rock Bottom to the Saddle
You ever been so low it felt like the only way out was out completely? If you’re nodding your head right now, you’re not alone. And you’re not weak. You’re human.
Some of the strongest people we know have cried alone in the dark, hidden their scars behind tattoos and sleeveless cuts, and wondered if they’d make it to tomorrow.
But they did.
They rode through the storm.
And now, they lead the pack.
Because here’s the truth: the road never ends. It twists, turns, and sometimes dumps you in the dirt - but if you’re still breathing, you’ve still got gas in the tank.
Why We Ride
We don’t ride just for fun. We ride for therapy. For brotherhood. For peace. The sound of an engine can drown out the screaming in your head. The open road can clear the heaviest fog. And a crew that’s been through hell and back? That’s a lifeline.
This campaign is a rally cry:
• To stop pretending everything’s fine.
• To stop burying pain with silence.
• To stop apologizing for being broken.
Instead, we drop the clutch and say:
“F**k it. I’m here. I’m riding. And I’m not going anywhere.”
The Hope in the Grit
No fake positivity here. Just real talk.
Hope doesn’t always show up as a shining light. Sometimes, it’s a grunt and a handshake from someone who gets it. Sometimes, it’s just making it to the next mile. Sometimes, it’s a night ride under the stars with nothing but your bike, the wind, and the quiet.
Hope is gritty. Hope is raw. Hope is survival.
You Matter. Still.
We see you. The veteran still carrying the weight of war. The one who feels like they’re one mistake away from the edge. The one who’s been told to “man up” and shut up.
We’re not here for that s**t. We’re here to remind you:
• You’re not a burden.
• You’re not weak.
• You’re not alone.
There is strength in reaching out. There is healing in the ride. And there is a tribe here that gives a damn - even when you feel like no one does.
What You Can Do
1. Ride with someone who’s struggling. No speeches. Just miles.
2. Talk real. Ask, “You good?”-and mean it.
3. Post your story. If you’ve come through the fire, be the beacon for someone else.
4. Support orgs that fight for our veterans.
5. Join the movement. Use the tag and spread the word.
We’re not therapists. We’re not saints.
We’re just bikers with scars, stories, and open hearts.
And if we can make it through the hell-we’ll ride through it together.
Ride with Purpose. Ride with power. Ride with the f***s left behind.
Because giving up is not how your story ends.
Not today. Not ever.
We ride on.
Need help right now? Call the Veterans Crisis Line at 988 then press 1. You’re not weak for calling. You’re strong enough to stay alive.
