Knowledge Hub Media

08/11/2025

The B2B buyer journey in 2025 is no longer a neat funnel. It’s a chaotic, AI-powered, community-driven loop. Marketers who adapt with real-time personalization, authentic conversations, and community-led influence will be the ones who thrive.

For decades, marketers have worshipped the funnel. Awareness at the top, consideration in the middle, and purchase at the bottom. This tidy, predictable model made it easy to plan campaigns, align teams, and build reports. But in 2025, the funnel is no longer sacred. It’s broken. Or more accuratel...

08/04/2025

AI fluency is quickly becoming the new workplace literacy and B2B companies are racing to hire talent who can speak the language of prompt engineering. From marketing to sales to support, the future belongs to teams that know how to collaborate with AI.

What used to be a niche skill is now becoming table stakes. As generative AI tools like ChatGPT, Claude, and Gemini move from novelty to necessity in the workplace, companies are finding themselves in a new kind of talent war-not just for marketers, salespeople, and support agents, but for AI-fluent...

07/31/2025

Results that speak for themselves 📈

07/22/2025

Shadow IT isn’t what it used to be... today, it’s powered by generative AI tools like ChatGPT and Midjourney, quietly spreading across your org without IT oversight. Learn how to harness this innovation without risking data exposure, compliance breaches, or security blind spots.

Remember the days when Shadow IT meant a rogue Dropbox account or an unsanctioned Slack workspace? Those were simpler times. In 2025, Shadow IT has evolved, and generative AI is its new accelerant. With tools like ChatGPT, Claude, Midjourney, and Perplexity becoming essential to productivity, employ...

07/15/2025

Vertical SaaS is redefining B2B buying in 2025—tailored, industry-specific platforms are replacing one-size-fits-all tools to deliver faster ROI, compliance, and relevance. From legal tech to healthcare, niche solutions are now the smarter, scalable choice.

In the early days of SaaS, the race was to go broad, appeal to everyone, serve every function, and scale fast. But in 2025, a different trend is dominating the B2B landscape. Vertical SaaS, or industry-specific software-as-a-service, is surging in popularity and transforming how businesses shop for....

07/08/2025

AI regulations are no longer on the horizon...they're here. From the EU AI Act to U.S. compliance crackdowns, B2B tech companies must act now to build responsible, auditable AI or risk being left behind.

Artificial Intelligence has raced ahead, faster than any regulation could keep up with. But now, the tide is turning. In 2025, AI regulations are no longer hypothetical, they’re a business-critical reality. With the EU AI Act officially in force and the U.S. preparing its own sweeping compliance f...

07/03/2025

Now let’s get your content in front of them 📖

06/30/2025

Say goodbye to static IT environments. Composable infrastructure lets you build cloud-like agility in your own data center—on-demand, modular, and automation-ready.

As enterprise IT leaders look for ways to modernize aging data centers and keep pace with the demands of AI, automation, and real-time analytics, a new architectural model is gaining serious traction: composable infrastructure. Designed to eliminate hardware silos and optimize resource utilization,....

06/26/2025

Third-party vendors are essential—but also one of your biggest security blind spots. Discover how platforms like VISO TRUST are modernizing third-party risk management with automation, real-time visibility, and zero-touch assessments.

In today’s digital-first, cloud-connected world, the average enterprise relies on hundreds to thousands of third-party vendors—ranging from cloud service providers and software tools to logistics and payroll partners. While these external relationships are essential for speed and scale, they als...

06/24/2025

In 2025, IT teams are under pressure to deliver uptime, security, and innovation all at once. AI-powered observability is helping them stay ahead by turning raw data into real-time insights and proactive system optimization.

In 2025, the expectations placed on IT teams are staggering: deliver seamless uptime, maintain ironclad security, manage increasingly distributed systems, and support continuous innovation—all at once. While traditional monitoring tools have played a role in meeting these challenges, they fall sho...

06/10/2025

Cyber threats are evolving fast—integrated endpoint security and unified management are your best defense. Learn how top providers like Microsoft, CrowdStrike, and Dell are helping businesses stay protected.

In today’s digital-first business environment, cyber threats are evolving faster than ever. From ransomware and zero-day exploits to phishing and insider threats, businesses of all sizes are under siege. Traditional security methods can no longer keep up with the sophistication and speed of modern...

06/03/2025

🪙Finance in 2025 isn’t just smarter—it’s autonomous. Explore how AI is reshaping credit, compliance, investing, and everything in between.

The financial sector is entering a transformative era, and 2025 is shaping up to be a milestone year for AI-driven innovation. With machine learning models becoming more accurate, generative AI gaining wider adoption, and regulatory frameworks evolving to support automation, AI is no longer just a b...