12/04/2025
Your website headline has 10 seconds to communicate the exact transformation you provide. That's it. That's all the time you get before someone decides you're not what they're looking for.
Most websites lead with vague statements that tells visitors absolutely nothing about what problem you solve or who you solve it for.
Your headline needs to answer one question immediately: What specific problem do you fix for what specific person.
Because clarity converts. Vague messaging costs you clients who would have been perfect for you but couldn't figure out if you were the right fit → make your transformation crystal clear in those first few seconds!
That rule just became mission-critical.
ChatGPT is changing the game on how people find you whether you like ai or not. It doesn't have time to dig through your About page to figure out what makes you different. It doesn't read through your flowery brand story to understand your values. It looks at how you position yourself and decides in seconds whether you're the answer to someone's question.