06/19/2026
Everyone said Gen Z would leave print behind.
Instead? They’re helping bring it back.
In a world of nonstop scrolling and digital overload, younger audiences are craving experiences they can actually hold onto — from vinyl records and bookstores to beautifully designed magazines.
And that shift is carrying into the workplace, too:
• Digital for convenience and Print for connection and impact.
By 2030, Gen Z will make up nearly 30% of the workforce, and they already view print as more valuable and relevant than many older generations.
The future of marketing isn’t print or digital.
It’s both working together to create stronger, more intentional engagement.
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