10/08/2025
THE #1 MISTAKE most businesses make with their advertising is assuming that a clever design or a single burst of exposure will be enough.
Most campaigns are forgotten before they even have a chance to work.
Think about the brands that stick with you—Nike, Geico, Coca-Cola. They don’t just run ads… they repeat simple, memorable messages consistently over time.
They’re not trying to win the day. They’re building mental real estate so when you’re ready to buy, they’re already the first choice.
To create campaigns that stick, focus on three things:
1. Consistency – stay present, not occasional.
2. Clarity – make the message simple enough to repeat.
3. Community – place your ads where they’re trusted, shared, and remembered.
When you do this, your campaigns move from being noise in the background… to being the trusted voice people recall when it matters most.
👉 How do you make sure your ads are remembered, not ignored?
