
06/20/2025
““It was a very rapid descent into the worst possible parts of an addiction,” he says.
Lownds transformed from being a lofty businessman terrified of stepping foot in the Downtown Eastside to becoming someone embroiled in the scene to such an extent that s*x workers and drug dealers were comrades. Now, he laughs, he could “give tours” of the DTES.
Throughout the three-year period of addiction, Lownds estimates he spent over $700,000 on co***ne and the associated lifestyle that comes with it. Yet he describes himself as a high-functioning addict, professing his addiction didn’t impair his ability to drive the Sleep Country Canada business.
“From a business point of view, the world didn’t know that I had a problem,” he says.
Even in the midst of his recovery journey, spurred on by hitting “rock bottom” via an overdose and an arrest two years in, he was able to create the successful hearing aid retailer Listen Up! Canada.”
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Learn more about Gordon Lownds’ upcoming memoir at gordonlownds.com