12/22/2025
What the…fabricated reality?! This was an absolute beast...or a total blast? Well, I guess it's a bit of both. Just like the ask.
We partnered with (add)ventures on a project for Aetna to blend the real with the virtual, in a way that's hardly noticeable. Pre-pro was king on this one. From traditional production elements like camera, lighting, personnel, casting, storyboarding and art, to all the components that come with virtual production, including building out the environment, sandboxing in Unreal Engine, and meticulously crafting our production design to feel like a real, lived-in home.
We had a day at a gorgeous craftsman home in East Nashville with all the usual bells and whistles, and then moved to Vu's enormous 123’ x 20’ volume closer to the city. We pushed the Vu systems hard, stress-testing the volume, tracking and environments to see how far we could take it before breaking it. We found out....a few times. The Vu team was all about it, and crushed throughout.
Huge thanks to the teams at (add)ventures, Vu Nashville, and everyone who helped make virtual feel invisible.
CREDITS:
Client: Aetna
Agency:
CCO:
CCRO:
Creative Dir:
Creative Dir: Chris Bean
EP:
Senior Producer: Emma Castleton
Production:
Production Manager: Michele Sherlock
EP:
Director:
AD:
Producer:
DP:
1st AC:
2nd AC:
DIT:
Audio: Djim Reynolds
Gaffer:
BB Electric: .carpenter
Key Grip:
BB Grip:
GE Swing: Jason Hale
Production Design:
Set Dresser:
Set Dresser: Caleb Mitchell
Construction: Josh Robertson
Construction:
HMU:
Wardrobe: .nistic
BTS: Chris Olney
Set PA: Jake Gookin
Talent: Kathryn Schwartz
Talent: Talisa Patterson
Talent: Levi Smalls
Talent: .lee.horton
Talent: Teo Santos
Volume Stage: .network
Post: &
Audio Mix:
Color: