01/14/2026
Google says “don’t optimize for AI” — and they’re only telling part of the story. AI Overviews are cutting click-through rates, collapsing multiple searches into a single answer, and often citing weaker sources over true experts. If your content strategy is still built around traditional rankings alone, you’re already losing visibility and won’t see it in your analytics. I help businesses audit where AI search is surfacing them, where it isn’t, and how to protect lead flow before traffic drops show up. If search drives your revenue, this is a conversation worth having now.