All Points Agency

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Westport, CT
All Points Agency

A transformative performance marketing agency for ambitious brands.

We are a performance marketing agency catering to ambitious brands seeking to compete at the highest level. Our team delivers cutting-edge, full-funnel, growth-driving strategies that empower our clients to achieve their goals. With our expertise and dedication, we help challenger brands navigate the complex media landscape and make a significant impact.

10/10/2025

is rolling out tools to help brands create faster, smarter, and more personalized campaigns. From AI to dynamic ad copy and AI-generated creative assets, these updates make it easier to optimize campaigns, scale content, and connect with audiences in meaningful ways.⁣
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With these new tools, we’re curious: how are you using AI in your campaigns?

10/03/2025

Meta will soon factor in how users interact with its generative chats (text + voice) to influence content and ad recommendations.⁣
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For , this introduces real-time intent signals that go beyond clicks and page views. Imagine a user asks Meta AI for ideas, the next day their feed lights up with product recommendations, shopping guides, and seasonal promotions. In a crowded Q4, that kind of signal shift could make or break campaign efficiency.

09/26/2025

Struggling to make your more engaging? 's new WhatsApp Status ads may solve that. Now, click-to-message ads can link directly to Status updates, giving brands:⁣
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✨ Full-screen visuals for maximum attention⁣
✨ Instant chat CTAs to spark real conversations⁣
✨ Integrated reach across Facebook, Instagram, and Whatsapp⁣
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With 100M+ U.S. users on , brands can now turn impressions into conversations and conversions faster.

09/19/2025

Meta’s latest updates give brands more ways to meet audiences where they’re spending time.⁣
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✨ can now place content next to trending , with early tests showing a lift in awareness.⁣
✨ Threads is expanding with carousel ads and streamlined setup, positioning itself as a strong channel for authentic brand presence.⁣
✨ Meta is also rolling out -driven optimization tools that doubled high-value conversions in tests and make traffic campaigns easier to run.

09/11/2025

’s new playbook makes one thing clear: AI is no longer optional. Smarter optimization tools are already lifting conversions and giving marketers more time to focus on strategy instead of tweaks.⁣
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Here’s something you should know: do not hit pause after December 26. Shoppers are still buying in January, and CPMs drop while intent stays high. Combine that with omni-channel measurement and creator-led , and you have a holiday strategy built on both efficiency and impact.⁣
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Are you planning to extend your campaigns into the new year?

09/02/2025

📢 Heads up, : now shows exactly where viewers drop off with the new Retention graph for Reels. It also swaps View Rate for Skip Rate, revealing who exits in the first 3 seconds. ⁣
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Use these insights to sharpen your openers, refine pacing, and strengthen storytelling. The smartest creators will turn this into a playbook for keeping attention.

08/26/2025

is rolling out a new suite of -powered ad tools ahead of the holiday season, including creator integrations, shoppable Reels, and expanded omnichannel campaigns. With early tests showing gains in conversions and ROAS, the updates are designed to help brands reach shoppers more effectively during the most competitive time of year. Advertisers who start testing now will be better positioned for peak demand.

08/14/2025

Meta just shared fresh advice on getting the most from its evolving ad systems ahead of the holiday rush. Key takeaways:⁣
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✅ Keep all placements on for maximum reach⁣
✅ Use diverse creative assets tailored for each placement⁣
✅ Only exclude placements when necessary to avoid limiting performance⁣
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With AI already boosting conversions by 5% and Facebook by 3%, now’s the time to test, optimize, and leverage ’s AI-driven capabilities.

07/25/2025

Are you testing -generated creative in your ads? Now, for the first time, you can see how it’s performing.⁣
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Recently rolled out to some advertisers, Meta now includes a Creative breakdown view that brings transparency to what’s working. You can track performance by:⁣
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✨Each image or video in a Flexible Format ad (up to 10 assets)⁣
✨AI-generated visuals compared to your original creative⁣
✨Related Media recommendations, when available⁣
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If you’re using AI to scale creative, this update helps you make smarter, data-backed decisions.

07/18/2025

Meta just announced a major crackdown on “unoriginal” content on . Pages that repost viral videos, memes, or text without adding meaningful value could face reduced reach. For brands, this is more than a policy update. It’s a content wake-up call.⁣
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✅ Stock graphics won’t cut it.⁣
✅ won't carry you.⁣
✅ “Original” now means context, commentary, or creativity.⁣
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is prioritizing authenticity and value-added content. The real questions: Who decides what counts as original, and are brands ready to evolve?

07/10/2025

Starting today, Business profiles with public posts will appear in results. That means every carousel, Reel, and grid post can now drive traffic and visibility beyond the app.⁣
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This is your cue to:⁣
✅ Audit your content through a search lens⁣
✅ Update captions with intent-based keywords⁣
✅ Add alt text ⁣
✅ Track how your content appears in ⁣
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This rollout rewires how we approach content. Discoverability now depends on structure, intent, and optimization. Is your brand ready?

07/07/2025

Brands can now manage Facebook, Instagram, Messenger, Threads, and WhatsApp ads, all within one streamlined platform. With -driven targeting and automation, reaching your ideal audience and engaging them through personalized chatbots and product recommendations has never been easier.⁣
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Messaging is where meaningful customer conversations happen. Are you considering integrating ’s new messaging tools into your marketing strategy?

Address

8A Sconset Square
Westport, CT
06880

Website

https://allpoints.agency/

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