All Points Agency

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United States
Westport, CT
All Points Agency

A transformative performance marketing agency for ambitious brands.

We are a performance marketing agency catering to ambitious brands seeking to compete at the highest level. Our team delivers cutting-edge, full-funnel, growth-driving strategies that empower our clients to achieve their goals. With our expertise and dedication, we help challenger brands navigate the complex media landscape and make a significant impact.

12/16/2025

If you’re already thinking about how to improve your performance in 2026, you’re ahead of the game. ’s latest research reveals a few creative non-negotiables that consistently lift results.⁣
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Your best Reels aren’t just “good videos.” They're strategically structured creative, built for how people watch. Save this for your next content .

12/02/2025

Meta has been moving toward more automation for a while, and now the platform has taken a major step by making AI the foundation of . Advantage+ quietly shapes budgets, placements, and audiences from the start, backed by claims of faster learning and more accurate predictions. ⁣⁣
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The signal is clear: believes automation delivers results. We are curious if your team plans to follow that path or relies on manual controls to guide .

11/18/2025

ICYMI: Adam Mosseri announced that will soon allow users to customize the topics that shape their feed. This shift puts audience interests at the center, which is exactly where they should be.⁣
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For brands, there's an opportunity to create content that feels purposeful, consistent, and aligned with your audience’s world. As Instagram becomes more personalized, authentic relevance will matter more than volume.⁣
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A thoughtful reset of your now will set you up for success once this feature launches.

11/07/2025

Meta just announced major upgrades to its lead generation ads, introducing optimization, lead verification, and improved integrations.⁣
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What this means for brands:⁣
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💡Smarter targeting that prioritizes intent over impressions⁣
💡Cleaner, verified leads ⁣
💡Faster connections between ad forms and your CRM⁣
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As consumer data becomes harder to access, these updates could give brands the advantage they need to capture higher-quality at a lower cost.

10/31/2025

Just in time for , is giving brands permission to ghost their followers in the best possible way.⁣
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Ghost Posts vanish after 24 hours. Replies go to your inbox, likes stay private, and nothing lingers on your grid. It’s the perfect playground for:⁣
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⚡ Real-time reactions⁣
⚡ Testing new ideas⁣
⚡ Showing personality without cluttering your feed⁣
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This shift from performance to presence might be exactly the refresh needed.

10/21/2025

says the best ad week of the year happens after . Plan your "Q5" strategy now, before everyone else catches on. ⁣

10/10/2025

is rolling out tools to help brands create faster, smarter, and more personalized campaigns. From AI to dynamic ad copy and AI-generated creative assets, these updates make it easier to optimize campaigns, scale content, and connect with audiences in meaningful ways.⁣
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With these new tools, we’re curious: how are you using AI in your campaigns?

10/03/2025

Meta will soon factor in how users interact with its generative chats (text + voice) to influence content and ad recommendations.⁣
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For , this introduces real-time intent signals that go beyond clicks and page views. Imagine a user asks Meta AI for ideas, the next day their feed lights up with product recommendations, shopping guides, and seasonal promotions. In a crowded Q4, that kind of signal shift could make or break campaign efficiency.

09/26/2025

Struggling to make your more engaging? 's new WhatsApp Status ads may solve that. Now, click-to-message ads can link directly to Status updates, giving brands:⁣
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✨ Full-screen visuals for maximum attention⁣
✨ Instant chat CTAs to spark real conversations⁣
✨ Integrated reach across Facebook, Instagram, and Whatsapp⁣
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With 100M+ U.S. users on , brands can now turn impressions into conversations and conversions faster.

09/19/2025

Meta’s latest updates give brands more ways to meet audiences where they’re spending time.⁣
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✨ can now place content next to trending , with early tests showing a lift in awareness.⁣
✨ Threads is expanding with carousel ads and streamlined setup, positioning itself as a strong channel for authentic brand presence.⁣
✨ Meta is also rolling out -driven optimization tools that doubled high-value conversions in tests and make traffic campaigns easier to run.

09/11/2025

’s new playbook makes one thing clear: AI is no longer optional. Smarter optimization tools are already lifting conversions and giving marketers more time to focus on strategy instead of tweaks.⁣
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Here’s something you should know: do not hit pause after December 26. Shoppers are still buying in January, and CPMs drop while intent stays high. Combine that with omni-channel measurement and creator-led , and you have a holiday strategy built on both efficiency and impact.⁣
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Are you planning to extend your campaigns into the new year?

09/02/2025

📢 Heads up, : now shows exactly where viewers drop off with the new Retention graph for Reels. It also swaps View Rate for Skip Rate, revealing who exits in the first 3 seconds. ⁣
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Use these insights to sharpen your openers, refine pacing, and strengthen storytelling. The smartest creators will turn this into a playbook for keeping attention.

Address

8A Sconset Square
Westport, CT
06880

Website

https://allpoints.agency/

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