All Points Agency

All Points Agency A transformative performance marketing agency for ambitious brands.

We are a performance marketing agency catering to ambitious brands seeking to compete at the highest level. Our team delivers cutting-edge, full-funnel, growth-driving strategies that empower our clients to achieve their goals. With our expertise and dedication, we help challenger brands navigate the complex media landscape and make a significant impact.

Instagram is rolling out post-view to all advertisers, placing your brand automatically after an organic Reel ends a...
06/11/2026

Instagram is rolling out post-view to all advertisers, placing your brand automatically after an organic Reel ends and right before viewers swipe to the next clip.

It is one of the most engaged moments on the platform, and with 50% of all time on now spent on Reels and 4.5 billion Reels shared daily, the reach potential is hard to ignore. The placement will be available in Campaign Manager over the next few days.

Meta is moving beyond the scroll. The platform is testing Series, a new episodic feature that lets brands and creators...
06/08/2026

Meta is moving beyond the scroll. The platform is testing Series, a new episodic feature that lets brands and creators bundle into organized episodes that audiences can follow, save, and return to.

It is a shift from passive scrolling to intentional viewing, and for with a story to tell, this could be a significant opportunity.

05/28/2026

At Google Marketing Live 2026, 's Nick Fox said AI is already providing first-level answers for most queries. What that means for brands is that the bar has shifted. Content built around common knowledge and generic summaries adds little value in a world where can produce the same thing in seconds. ⁣
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The that earns visibility now is built on real experience, expert opinion, and the kind of human insight that no model can manufacture. Depth is no longer a nice-to-have; it is the strategy.

05/21/2026

Here is a perspective shift worth having on the vs. debate. Choosing between the two was never the point. It was always about showing up where your customer is, and right now they are in both places. ⁣
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's latest research confirms that brands present across both moments are reaching more customers and driving faster purchase decisions.

Who else loves a good carousel? 🙌⁣⁣Carousels already drive 12% more engagement per post, according to Buffer, and Adam...
05/15/2026

Who else loves a good carousel? 🙌⁣
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Carousels already drive 12% more engagement per post, according to Buffer, and Adam Mosseri has called them one of the best ways to build reach. Now, Instagram is testing per-slide captions, making carousels feel like grouped images and more structured . For , that means an even more powerful way to inform, engage, and convert.⁣

Meta has announced plans for connectors that could let your team plug ad data directly into tools like Claude or , wi...
05/08/2026

Meta has announced plans for connectors that could let your team plug ad data directly into tools like Claude or , without any coding, API setup or developer credentials. ⁣
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The goal is to make it easier for brands and agencies to use the AI tools they already trust for smarter . What do you think about this development?

05/04/2026

Before you hit post, ask yourself one question: Would my audience forward this to the group chat? 's latest research calls it "digital pebbling." Sharing a funny clip, a useful tutorial, or a relatable with someone just because it reminded you of them. 90% of people across every generation do it every day.⁣
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Make it part of your to create content worth sending, not just scrolling past. That is how brands stop interrupting conversations and start becoming part of them.

's latest Insights update delivers something have genuinely needed: views over time data. ⁣⁣Previously, determining w...
04/29/2026

's latest Insights update delivers something have genuinely needed: views over time data. ⁣
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Previously, determining whether a post could hold its own without a paid boost behind it required manual tracking or guesswork. Now you can see precisely how content performance trends after publishing, which has real implications for how you plan your content calendar, when you re-promote evergreen posts, and how you benchmark against static content. ⁣
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Combined with the addition of skip rate and share rate percentage data, marketers now have a clearer, more objective view of what is resonating with their audience and what is simply being scrolled past.

Google just dropped a significant update. View-through conversion optimization is now live, allowing campaigns to opti...
04/24/2026

Google just dropped a significant update. View-through conversion optimization is now live, allowing campaigns to optimize toward users who saw an ad on , Discover, or and converted later without clicking.⁣
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If you have been struggling to prove the value of upper-funnel video, this update finally gives you something to point to.

Imagine searching for a and seeing a instead of a static listing. That could soon be the reality. is experimenting...
04/22/2026

Imagine searching for a and seeing a instead of a static listing. That could soon be the reality. is experimenting with video ads inside the local pack, bringing immersive video formats to one of its most intent-driven surfaces. ⁣
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When available, expect higher visibility, stronger engagement, and a more compelling local presence for brands willing to invest in video creative.

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