All Points Agency

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Westport, CT
All Points Agency

A transformative performance marketing agency for ambitious brands.

We are a performance marketing agency catering to ambitious brands seeking to compete at the highest level. Our team delivers cutting-edge, full-funnel, growth-driving strategies that empower our clients to achieve their goals. With our expertise and dedication, we help challenger brands navigate the complex media landscape and make a significant impact.

07/25/2025

Are you testing -generated creative in your ads? Now, for the first time, you can see how it’s performing.⁣
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Recently rolled out to some advertisers, Meta now includes a Creative breakdown view that brings transparency to what’s working. You can track performance by:⁣
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✨Each image or video in a Flexible Format ad (up to 10 assets)⁣
✨AI-generated visuals compared to your original creative⁣
✨Related Media recommendations, when available⁣
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If you’re using AI to scale creative, this update helps you make smarter, data-backed decisions.

07/18/2025

Meta just announced a major crackdown on “unoriginal” content on . Pages that repost viral videos, memes, or text without adding meaningful value could face reduced reach. For brands, this is more than a policy update. It’s a content wake-up call.⁣
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✅ Stock graphics won’t cut it.⁣
✅ won't carry you.⁣
✅ “Original” now means context, commentary, or creativity.⁣
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is prioritizing authenticity and value-added content. The real questions: Who decides what counts as original, and are brands ready to evolve?

07/10/2025

Starting today, Business profiles with public posts will appear in results. That means every carousel, Reel, and grid post can now drive traffic and visibility beyond the app.⁣
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This is your cue to:⁣
✅ Audit your content through a search lens⁣
✅ Update captions with intent-based keywords⁣
✅ Add alt text ⁣
✅ Track how your content appears in ⁣
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This rollout rewires how we approach content. Discoverability now depends on structure, intent, and optimization. Is your brand ready?

07/07/2025

Brands can now manage Facebook, Instagram, Messenger, Threads, and WhatsApp ads, all within one streamlined platform. With -driven targeting and automation, reaching your ideal audience and engaging them through personalized chatbots and product recommendations has never been easier.⁣
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Messaging is where meaningful customer conversations happen. Are you considering integrating ’s new messaging tools into your marketing strategy?

06/26/2025

Starting July 10, public content from professional accounts will begin appearing in results. This update creates exciting opportunities to boost organic reach, improve without a website, and expand brand visibility across platforms.⁣
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Now’s the time to rethink your content strategy and make the most of this new channel. How will your business adapt?

06/15/2025

Happy to all the incredible dads and father figures making a difference. 💙

06/12/2025

Have you noticed more link clicks from Threads lately?⁣
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You’re not imagining it. Over the past month, has quietly boosted how links perform on the platform. Adam Mosseri confirmed Threads is now ranking links better, driving stronger visibility and engagement.⁣
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The message is clear: Meta wants brands to see Threads as a serious traffic driver. For , that means it’s time to rethink your content and distribution . If you’re already using Threads, start tracking your traffic. If not, now’s the perfect moment to test it out.

06/10/2025

Here’s what’s quietly draining your budget:⁣
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❌ Broad match keywords with no negatives⁣
❌ Weak ⁣
❌ No conversion tracking⁣
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These aren’t just technical oversights, they’re why clicks don’t convert and costs keep rising. At All Points Agency, we help brands fix what’s broken and scale what works. Learn more: https://bit.ly/3SIzMD6

06/06/2025

just got more flexible! You can now post photos in the native 3:4 aspect ratio, no more cropping or editing to fit the old square or vertical formats. This works for both single posts and carousels, letting your pics look exactly how they were captured.✨

06/03/2025

If your brand’s only goal is to “just post consistently,” you’re missing the point. To grow, you need:

🧭 to guide your storytelling
🎯 Clear goals for engagement and reach
🗓️ A , not just posts
💬 Genuine community interaction

Because the goal isn’t just to be seen, it’s to be remembered.

05/27/2025

ICYMI: At Google I/O & Marketing Live 2025, Google unveiled powerful new tools set to transform how brands and retailers drive commerce growth.⁣
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Key takeaways:⁣
✨ Ads will appear earlier in the buyer journey via AI Overviews & Search AI Mode, capturing more demand⁣
✨ Smarter bidding uncovers high-value, less obvious search queries for better ROI⁣
✨ AI-generated creative breaks content bottlenecks, scaling visuals & video faster⁣
✨ Agentic AI assistants don’t just suggest, they execute optimizations in real time⁣
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For performance , this is a call to action: Start planning now to harness AI-driven that will accelerate growth and maximize impact. Will these updates help your brand thrive in an AI-powered future?

05/26/2025

Today, we honor and remember the heroes who gave their lives to serve our country. 🇺🇸

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Westport, CT

Website

https://allpoints.agency/

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