06/19/2026
Third-party quotes add credibility and perspective that self-promotional statements from your own executives simply cannot provide on their own.
A customer testimonial, industry analyst comment, or partner endorsement validates your announcement from an independent point of view that journalists trust and audiences respect.
When sourcing third-party quotes, ensure the person quoted is genuinely knowledgeable and willing to speak with journalists who may want to follow up directly.
This extra effort demonstrates that your announcement has support beyond your own organization and significantly increases the likelihood journalists will consider your story worth covering.