10/11/2025
As part of my Masters of Fine Art final practicum , I’m researching how showhouses can serve as creative marketing tools for historic properties. Part of why I chose this topic is because to do proper research, I’d need to visit other successful examples! My first case study was a visit Labor Day Weekend to the 28th Annual presented by the Cashiers Historical Society in North Carolina.
Each visit is part of my qualitative case study research, a blend of field observation and analysis that looks at everything from interior design and event programming to branding, partnerships, digital storytelling, and logistics of putting on a showhouse.
I’m studying how these projects attract visitors, sponsors, and community support, and how those lessons can translate to other historic entities in preserving and telling their architectural heritage.
The insights gathered will help shape the upcoming .frank.showhouse in Starkville, Mississippi, opening Spring 2026!