Bigger Law Firm Magazine

04/18/2024

How to Create Your Law Firm’s First Video

Whether you're starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel

12/29/2023

The Crimes of George Bailey and the People of Bedford Falls in ‘It’s a Wonderful Life’

Last weekend, you may have taken part in what is now a Christmas tradition by watching the classic holiday movie, "It's a Wonderful Life," directed by Frank

04/03/2023

The Psychology of User Experience and Its Impact on Law Firm Marketing

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that

01/17/2023

We asked other lawyers what they planned on doing to improve their law firms in 2023...

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation's top law firms were

01/02/2023

https://www.biggerlawfirm.com/what-larry-the-hairy-canary-can-teach-us-about-chatgpts-ability-to-generate-unique-content/

OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a

12/13/2022

One of the profound ways social media have shaped all our lives is by making networking and connecting convenient. Twitter, Facebook, and Instagram to name a

12/13/2022

Every marketing director knows that content is an essential part of a successful law firm marketing strategy and one that requires the investment of

12/13/2022

At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates

12/13/2022

https://www.biggerlawfirm.com/how-googles-helpful-content-update-relates-to-law-firms/

According to Google Search, they're about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to

12/10/2021

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.

https://www.biggerlawfirm.com/law-firm-landing-pages-need-to-be-up-to-date/

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.

12/03/2021

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.

https://www.biggerlawfirm.com/law-firm-ctas-and-how-to-improve-them/

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.

11/19/2021

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. The only way to correct or tweak things is to use a variety of search engine optimization (SEO) techniques.

https://www.biggerlawfirm.com/you-can-fix-wrongly-ranked-pages-for-your-law-firm/

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up...

11/12/2021

Any webinar your law firm creates takes a lot of hard work. This kind of information needs to be shared more than once, in as many ways as possible. What can your law firm do to keep the message and information in front of your audience?

https://www.biggerlawfirm.com/how-to-repurpose-your-law-firms-webinars/

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as p...

11/05/2021

Knowledge Graphs are sources of information. From that pool, Knowledge Panels can organize and display this information. Knowledge Panels are prime real estate in Google search engine result pages (SERPs). For example, they can allow people to book an appointment with an attorney directly from the SERP.

https://www.biggerlawfirm.com/google-knowledge-graph-may-be-valuable-for-law-firms/

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline ...

10/29/2021

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm's marketing plan.

Here are ten steps to set you up on the content marketing path.

https://www.biggerlawfirm.com/how-to-create-a-successful-content-marketing-plan-for-law-firms/

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm's marketing plan.

10/22/2021

Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise. Managing your way out of a crisis is difficult but not impossible. Below are four tips on how to navigate a crisis in any law firm's life.

https://www.biggerlawfirm.com/law-firm-and-attorney-reputation-management/

Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise. Managing your way out of a crisis is difficult but not impossible. Below are four tips on how to navigate a crisis in any law firm's life.

10/15/2021

Page titles should always be unique, catchy and relevant. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page titles.

https://www.biggerlawfirm.com/googles-latest-best-practices-for-page-titles/

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated be...

10/08/2021

Law firms can now have professional profiles on the platform. With a professional profile, it will be easier to introduce potential clients to your firm’s services.

https://www.biggerlawfirm.com/you-can-now-put-your-law-firm-professional-profile-on-twitter/

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform. This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive feature...