Bigger Law Firm Magazine

04/18/2024

How to Create Your Law Firm’s First Video

Whether you're starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel

12/29/2023

The Crimes of George Bailey and the People of Bedford Falls in ‘It’s a Wonderful Life’

Last weekend, you may have taken part in what is now a Christmas tradition by watching the classic holiday movie, "It's a Wonderful Life," directed by Frank

04/03/2023

The Psychology of User Experience and Its Impact on Law Firm Marketing

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that

01/17/2023

We asked other lawyers what they planned on doing to improve their law firms in 2023...

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation's top law firms were

01/02/2023

https://www.biggerlawfirm.com/what-larry-the-hairy-canary-can-teach-us-about-chatgpts-ability-to-generate-unique-content/

OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a

12/13/2022

One of the profound ways social media have shaped all our lives is by making networking and connecting convenient. Twitter, Facebook, and Instagram to name a

12/13/2022

Every marketing director knows that content is an essential part of a successful law firm marketing strategy and one that requires the investment of

12/13/2022

At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates

12/13/2022

https://www.biggerlawfirm.com/how-googles-helpful-content-update-relates-to-law-firms/

According to Google Search, they're about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to

12/10/2021

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.

12/03/2021

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.

11/19/2021

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. The only way to correct or tweak things is to use a variety of search engine optimization (SEO) techniques.

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up...