10/04/2025
Saudi Arabia’s Public Investment Fund (PIF) is spearheading a $36 billion deal to take Electronic Arts (EA) private, rolling over its existing $5 billion stake and injecting additional capital alongside Silver Lake and Affinity Partners.
EA, publisher of the global football franchise EA Sports FC (formerly FIFA), gives Saudi Arabia a controlling foothold in one of the world’s most valuable gaming IP portfolios. This builds on ~$30 billion already invested by PIF into the sector, including a 5% stake in Nintendo, a majority investment in SNK (maker of Metal Slug and King of Fighters), and a $4.9 billion stake in Activision Blizzard before Microsoft’s acquisition; the fund also owns Savvy Games Group, which pledged $38 billion to grow Saudi gaming, including $13 billion earmarked for major acquisitions.
From a strategic standpoint, Saudi Arabia is assembling control across the gaming value chain: it now owns one of the largest Western publishers (EA), has invested in Japanese IP pipelines (Nintendo, SNK), holds stakes in game engines and esports platforms, and is building physical gaming infrastructure such as four new dedicated esports arenas inside a planned gaming city. Combined with Vision 2030’s mandate to create 39,000 gaming jobs and lift the local market to $13 billion in annual revenue, the kingdom is taking lead in the $200 billion+ global gaming economy.