Mountaintop Connections Social Media Management

07/19/2025

Marketing in a small town isn’t the same as marketing in a city.
Your customers are:
- Locals who already know you
- Tourists passing through for one weekend
- People who saw your name once and just need a nudge

That means your content needs to:
- Be clear
- Be consistent
- Feel like you

That’s what I help with. Social media that makes sense for where you are, and who you're talking to.

07/15/2025

Thinking about handing off your social media, but unsure what that actually looks like?
Here's how it works with me:
✔️ We pick a package that fits your pace
✔️ You send me any updates/photos when you have them (nothing fancy!)
✔️ I write your posts, schedule them, keep your feed active, and make it make sense
You focus on your business, I focus on your feed.

06/13/2025

What's the point of having social media for your business if you don't use it? Using it once a month *isn't using it*. Doesn't that suck?! You think you're keeping up, but your content isn't actually being shown to who you want to see it. Waste of time.
Do it yourself, by all means, but DO IT. At least 3 times a week. Ok? 🤝🏽

Um, and yeah, this goes for me, too 🙄

04/07/2025

Oh hey, long time no post. Why? I don’t have my *own* social media manager 😄 Still around though, promise! And so very busy!

Had so much fun at yesterday's Expo with Windham Manor. Pretty cool seeing all the vendors in person that I'm always tagging in posts!

03/18/2025

Entertain, Educate, Inspire! (oh yeah, hi by the way, long time no post 🫣)

"Organic isn’t dead—
boring content is.
Your audience isn't scrolling to see your latest product announcement or corporate update. They're scrolling to be entertained, educated, or inspired.
Make your content matter, and organic social will reward you.
Next time you post, ask yourself: "Would I stop scrolling for this?"

Organic isn’t dead—

boring content is.

Your audience isn't scrolling to see your latest product announcement or corporate update. They're scrolling to be entertained, educated, or inspired.

Make your content matter, and organic social will reward you.

Next time you post, ask yourself: "Would I stop scrolling for this?"

11/02/2024

Want to make an appointment with me? Now you can easily make one through my Calendly calendar!
calendly.com/kim-mountaintopconnections

If you've never used this online scheduler, here's an example of what that will look like.

10/16/2024

Happy Boss's Day to The Boss of Things here at Mountaintop Connections, Kim Lonecke!

Kim always knows what needs to get done, pushes for excellent results, never sets pointless meetings, is very flexible about schedules as long as the work gets done, approves every vacation request, brings great snacks to work, is cool with dressing casually for the office, picks fantastic music all day long, and juggles everything this job hands out.

A+ leadership, Boss! 👏

10/01/2024

October's Catskill Mountain Region Guide is out, all about Windham! I made that ad! I wrote that advertorial! 🤓

09/29/2024

I like to explain what I do as ghost-writing for social media.

As such, I don't really like to make it publicly known who I'm working for, but I'll tell you if you ask.

Sometimes, though, I think it could be helpful for you to know that I'm working for a wide variety of businesses, as you can see here. It often involves doing extensive research into what the customers of each industry find interesting.

Want to get on the roster for October?
[email protected]

09/12/2024

Every business has a marketing budget they have to stay within. I'm not trying to drain that on you.

I keep *my* costs low, so I don't have to pass them on to you. We're all just trying to run businesses here!
My pricing packages are right on my website because I believe you should be able to make an informed decision on your own, in your own time.

09/11/2024

Not in my office. I try not to, today, if I can help it. Watching the History channel, organizing a kitchen drawer in the middle of my living room. I always wear black on this day.

I grew up an hour from NYC and was a 17 year old freshman at SUNY Oneonta at the time.

Loved ones were there.

I don't know - that's all I have today. Back at it tomorrow. 🖤