08/23/2026
Unless you live under a rock, you have probably noticed that we are dealing with a tough economy and there is plenty of uncertainty. What often happens during difficult times is that businesses look at their budgets and want to make some cuts. Unfortunately, the first cuts are often to marketing. I would argue, this should be your last cut, and you should actually increase your advertising spend.
Simple Logic! As a business, you are concerned about the economy, and you want to increase sales and lower your expenses. With inflation, there is a good chance that your cost of goods has increased, and it may become necessary to raise your prices in order to keep a good profit margin.
In order to successfully raise prices, you need to justify to consumers WHY your product or service is undervalued.
Unless you live under a rock, you have probably noticed that we are dealing with a tough economy and there is plenty of uncertainty. What often happens during difficult times is that businesses look at their budgets and want to make some cuts. Unfortunately, the first cuts are often to marketing. Si...