Great Impressions

11/11/2025

Shoutout to the veterans who've done the real work while the rest of us argue about font choices and algorithm updates. Your service matters more than any marketing campaign ever will.

11/10/2025

The old PR playbook—send a release, hope for coverage, wait—doesn't work anymore. We're watching brands control their narratives in real time through Instagram Stories, LinkedIn posts, and community engagement. The shift? You're no longer pitching journalists to tell your story. You're telling it directly, building trust through consistent presence rather than occasional announcements. Smart brands treat social as their primary PR channel, not an afterthought.

Why Social Media Participation Is Critical for PR? Social media has revolutionized PR—turning one-way press releases into real-time conversations that build trust, credibility, and lasting brand relationships.

11/06/2025

When someone asks ChatGPT or Google's AI for "best solar company in Tampa," one of our clients now shows up in the results. That's GEO—Generative Engine Optimization. It's the new frontier of search, where AI engines recommend businesses based on how content is structured, not just traditional rankings. We restructured their content strategy, and within weeks, they were appearing in ChatGPT recommendations. The future of search isn't just about Google anymore.

11/03/2025

Most small business websites lose visitors in seconds—not because of bad content, but because of crowded, overwhelming design. The fix? Strategic white space. It's the difference between a site that confuses and one that converts. Smart brands use empty space to guide attention, build trust, and make every element count. If your website feels cluttered or outdated, this might be exactly what's missing.

White space makes websites clean, readable, and engaging. Learn how to use smart spacing in web design, flow, and improve user experience.

10/31/2025

This Halloween, may your costumes be bold, your candy be plenty, and your impressions be great.

Happy Halloween From all of us at Great Impressions!

10/29/2025

If Your Content Isn't Optimized for AI Search, 67.7 Million Monthly Users Will Never Find You. ChatGPT and AI-powered search are rewriting the rules faster than most brands can keep up—and the websites winning visibility aren't just SEO-smart, they're AI-ready. Schema markup, natural language answers, and content that actually helps people (not just algorithms) are now non-negotiables. We've broken down the 8 strategies that separate brands showing up in AI results from those getting left behind.

8 Tips for Ranking High in AI Search. Learn how to optimize for AI search. Discover proven LLM SEO strategies to boost visibility on ChatGPT and Bing.

10/24/2025

We need to talk about your LinkedIn profile photo. No, the one from 2015 where you're holding a drink at someone's wedding. Your potential clients are out here Googling you, and right now your professional presence is screaming "I peaked at Chad's reception." Update your headshot, tighten your bio, and maybe - just maybe - stop posting motivational quotes over sunsets. Your B2B leads will thank you.

10/21/2025

Google Ads has moved far beyond AdWords—now driven by AI, automation, and performance max. Manual bidding is gone, match types are broader, and hidden search terms make control harder. Read our blog to learn how to run smarter, cost-efficient campaigns. Call 863-294-7441 and stop wasting clicks.

The Evolution of Google Ads and How to Stay Ahead. Google Ads now runs on AI, not keywords. Learn how automation, data, and smart strategies drive real results.

10/16/2025

Seasonal SEO isn't just about holiday keywords—it's about anticipating customer behavior before your competitors do.

The brands that win peak seasons start optimizing months in advance, building content momentum that captures early searchers and high-intent buyers when it matters most. If you're waiting until Q4 to think about holiday traffic, you're already behind.

10/14/2025

Choosing the wrong web development partner is like building your business on a shaky foundation—expensive to fix and impossible to ignore. With 88% of users never returning after a bad website experience, the stakes are higher than most businesses realize. The right developer understands that your site isn't just code and design—it's your most hardworking salesperson, operating 24/7.

We break down the questions to ask, the red flags to watch for, and what separates a strategic partner from someone just checking boxes – read the full story here.

How to Find a Good Web Development Company? Choose the right web development partner with Great Impressions. We create fast, user-friendly websites that build trust, attract visitors, and drive real business growth.

10/10/2025

We see it across industries - campaigns that look good on paper but don't deliver where it counts. Whether it's lead quality, engagement that doesn't convert, or CPCs that eat into margins, identifying the bottleneck is the first step to fixing it.

Drop your vote and let's start a conversation about what's working (and what's not) in digital marketing right now.

10/06/2025

Your website’s colors can make or break trust in just 3 seconds and even a small change, like a button color, can boost conversions by 20%+. According to SQ Magazine, mobile now drives 62% of global traffic, so the wrong palette could be costing you customers. Read our blog to learn how colors impact trust, clicks, and sales.

Boost conversions with the best color psychology in web design. Discover how the right website colors build trust, engage users & drive sales