
09/23/2024
Brands embracing “unexpected” collaborations may be the hot trend in today’s corporate world, but let’s be real: this isn’t groundbreaking—it’s repackaging.
Not sure what I’m talking about? Have you seen Velveeta nail polish? McDonald’s Crocs?
According to Adweek, bizarre brand pairings are on the rise as companies scramble to capture consumer attention. These offbeat collaborations aren’t just about getting noticed…they’re marketing gold, increasing visibility, driving sales, and tapping into younger, social media-savvy audiences eager for the next viral sensation.
Brands are banking on the weird to win over new customers in a crowded marketplace. It’s marketing, wrapped in a shiny bow of “innovation.” For those of us in the art world, it’s like watching the kid who shows up late to the party and acts like they’re the host.
Artists have been collaborating with unexpected partners for centuries. From surrealist collaborations with psychoanalysts to Andy Warhol’s Coke bottles, artists live on the edge of the unexpected.
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Brands embracing “unexpected” collaborations may be the hot trend in today’s corporate world, but let’s be real: this isn’t groundbreaking—it’s repackaging. Not sure what I’m talking about? Have you seen Velveeta nail polish? McDonald’s Crocs? According to Adweek, bizarre brand pai...