Justin Khoe

Justin Khoe I help pastors build sustainable ministries Creator of the Digital Missionary Academy and author of Empty Pews to a Million Views.

Content Creator | Author | Digital Mission Coach
Helping pastors and faith-driven leaders reach millions with the gospel through digital media. Coaching everyday believers to grow online, preach boldly, and fund their mission—without burning out.

They said it like it was a bad thing..."These men who have turned the world upside down have come here also." Acts 17:6T...
06/06/2026

They said it like it was a bad thing...

"These men who have turned the world upside down have come here also." Acts 17:6

The enemies of the early church said it... and accidentally gave us one of the greatest mission statements in history.

A small group of ordinary people... no budget, no platform, no algorithm... reached so far and so fast that their critics couldn't ignore it. They didn't just fill a room. They disrupted entire cities.

And the message demanded it.

When you carry something that can actually change a life... set a captive free... restore a broken family... you don't sit on it. You find every available way to get it out.

So they went where the people were...

Marketplaces. Public squares. Trade routes. Anywhere a crowd gathered, the gospel showed up.

Fast forward to 2026 and the platforms have changed. But our mandate hasn't.

Today the marketplace is a feed. The public square is a phone screen. And the letters that cross regions are videos that get shared by people you've never met.

You have more reach available to you right now than Paul had in his entire lifetime.
The question is whether you're using it.

I'm hosting a free live workshop this Tuesday showing ministry leaders exactly how to reach more people with the gospel... in about 5 minutes a day.

Comment "IN" below and I'll send you the details.

Do you ever wish more people heard your message?Not for ego or fame... but because you genuinely believe the Good News c...
05/06/2026

Do you ever wish more people heard your message?

Not for ego or fame... but because you genuinely believe the Good News could change someone's life?

So why is there such a negative stigma around growing an online ministry?

The scope of the Great Commission wasn't "reach the people in your immediate vicinity and be content."

It was global. It was massive. It was intentionally ambitious.

The desire to reach more people isn't something you need to repent of.

It's something you need to steward.

Next Tuesday, I'll be teaching my students how to go viral on purpose. I'll be showing the 6 non-negotiables for online ministry and how a 5 minute routine can help them reach an additional 1 million people with the gospel in the next 30 days.

I already have about 60 people registered for this workshop, but happy to sneak another few in the back door.

Let me know if you'd like to join and I'll send you the details.

📸: At a wedding 10 years ago. My how time flies!

My first year in full-time online ministry, I made $20,000... ..which sounds respectable but then you look at the record...
04/06/2026

My first year in full-time online ministry, I made $20,000...
..which sounds respectable but then you look at the records and realize that I had invested $18,000 on equipment and coaching.

The reality was that my wife paid the bills.

And honsetly? We'd do it again in a heartbeat! God called us to do it and we said yes. No regrets.

Here's what I wish I knew back then.

Saying "yes" to the call of God doesn't require saying "yes" to financial strain. They're not the same thing.

Said differently, you can be faithful and pay the bills.

One of my students, Eliana, had 246 followers when we started working together. And she was able to generate $10,000 in just 45 days.

I've helped 3,000+ pastors and faith leaders reach over 500M people with the gospel and now, I'm offering personal coaching for just $7/ month.

Drop, "mastermind" in the comments and I'll send you the details.

03/06/2026

Most ministry leaders trying to build online ministries are busy doing the wrong things.

Building a website. Designing a logo. Writing a book. Registering an LLC. Setting up an email platform they'll use "eventually."

All of it feels like progress. But the sad truth is that none of this matters.

There's a name for this: procrastination disguised as progress.

Most of what we spend time on in the early stages of building an online ministry has almost no correlation to whether the ministry actually grows.

So what does?

Three questions. That's it.

Every single day, ask yourself:

✅What can I do today to reach someone who has never heard of me?
✅What can I do today to build trust with people who already know me?
✅What can I do today to start a conversation with someone who already trusts me?

Reach. Trust. Conversation.

These are the only three things that actually move a ministry forward. Everything else is a distraction. Some of it is a productive-feeling distraction. But it's still a distraction.

The logo doesn't make someone trust you.
The website doesn't reach the person who's never heard of you.
The book that took two years to write doesn't start the conversation that leads to transformation.

Daily action inside these three categories does.

The ministry leaders I've watched grow fastest aren't necessarily the most talented or the most polished. They're the ones who got ruthlessly clear on what actually moves the needle and refused to spend energy on anything else.

That kind of clarity is harder to build than a website. But it pays off a lot sooner.

03/06/2026

You're good at marriage counseling, leadership, addiction recovery, public speaking...

So you freeze.

You can't pick just one thing. So you never start.

Here's what nobody tells you: nobody hires a niche. They hire a person.

Just launched the Tentmaking Mastermind. Core idea? Personal coaching with me every single month for $7/ month. Limiting...
01/06/2026

Just launched the Tentmaking Mastermind.

Core idea?

Personal coaching with me every single month for $7/ month.

Limiting it to the first 50 people who enroll.

If you want more details, comment "details" and I'll send you the info.

📸: Mateo at his first ever Jiu-Jitsu competition!

🚨 Free Resource Alert 🚨Want consistent 10k, 20k, and 30k months as a faith-based coach?Most faith-based coaches build th...
28/05/2026

🚨 Free Resource Alert 🚨

Want consistent 10k, 20k, and 30k months as a faith-based coach?

Most faith-based coaches build their entire client base from friends and family.
And that works... until it doesn't.

Eventually your warm audience dries up. The DMs slow down and you're left wondering where your next client is coming from.

Here's the simple truth.

If you don't have a way to introduce yourself to strangers every single day... your income will always be tied to who already knows you.

Ads fix that.

I put together a 66 page cheatsheet that breaks down the exact process I use to consistently get 5x, 10x, and even 15x return on my ad spend... so you can set this up for yourself even if you've never run an ad in your life.

And in case you're thinking "66 pages... that sounds complicated"...

It's only 66 pages because I include photos of every single button you need to click.

This system is so easy an 8-year-old can set it up. True story.

Comment "HOOK IT UP" and I'll send it to you for free.

Most pastors I know could out-work anyone in the room...and that's also why they're stuck.They're posting content, recor...
28/05/2026

Most pastors I know could out-work anyone in the room...and that's also why they're stuck.

They're posting content, recording podcasts, and sending emails... doing everything the gurus told them to do and still... nothing.

No traction, no sustainable income, no clear path forward.

And here's what I've learned the hard way.

Not all motion is progress.

I personally spent 5 years working full-time on a YouTube channel that left me broke and rethinking if I could legitimately continue doing ministry or if I had to take my hand off the plow.

Sound familiar?

The moment I stopped adding more content to a broken system and started asking "what actually needs to happen for this to work"... I ran my first five-figure launch.

That's why I offer implementation calls.

Because I know the cost of not having a clear strategy.

I've opened up a few slots this week for implementation calls. If you want an hour of my undivided attention to figure out what's actually broken in your strategy... drop "CALL" in the comments and we'll setup a time!

27/05/2026

"People who pay... pay attention"

Jesus understood the value of setting the bar HIGH.

Yes, he preached to the masses for free... but limited his inner circle to those who sacrificed much.

My students have found the same to be true with their coaching programs.

That there's ABSOLUTELY a place for free content... AND, that when they require some skin in the game... their students actually show up.

And it's the showing up that helps them experience the true growth and transformation they want.

If you run a coaching program, I'm curious. How have you seen the impact of free vs fee?

27/05/2026

Unpopular opinion: pastors don’t always need to niche down first

Here’s what I tell my students.

If you’ve spent years in ministry helping people with marriage, leadership, addiction,
discipleship, prayer, and family… forcing yourself into one tiny niche might be the thing keeping you stuck.

In this video, I’ll show you how pastors can start building a coaching business by building trust first… before boxing themselves into one topic forever.

Want the full workshop? Comment TENTMAKING and I’ll send you a 100% off coupon code for the Tentmaking Workshop.

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Tuesday 09:00 - 17:00
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Friday 09:00 - 17:00

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