Justin Khoe

Justin Khoe I help pastors build sustainable ministries Creator of the Digital Missionary Academy and author of Empty Pews to a Million Views.

Content Creator | Author | Digital Mission Coach
Helping pastors and faith-driven leaders reach millions with the gospel through digital media. Coaching everyday believers to grow online, preach boldly, and fund their mission—without burning out.

24/08/2026

HOT TAKE

This is the #1 reason why most christian content creators struggle to grow an online minitry or coaching program.

Am I wrong?

21/08/2026

Imagine 5x'ing your speaking fee overnight.

That's the power of a sharp offer.

Want some help workshoping your offer? Hit me up!

21/08/2026

This one question will make pricing your coaching off INSANELY simple.

Get this framing right and you can go from $30-$50/ hour to $1k, $5k, even $10k offers.

This week I became a homeschool dad... and at times, it's overwhelming!Which is embarrassing, because I teach for a livi...
20/08/2026

This week I became a homeschool dad... and at times, it's overwhelming!

Which is embarrassing, because I teach for a living. I coach PhDs. I coach pastors with thirty years of experience. I teach the psychology of persuasion and how to walk a man out of an addiction he's hidden for a decade.

Then a five-year-old's school year showed up and there's the doubt and insecurity

What fixed it was an orientation.

The charter school sat us down and covered two things. Here's the end goal. Here are the steps to get there.

I walked out thinking, oh. I can actually do this. It's not that hard.

Truth be told, I learned nothing new in that room. Someone just handed me the roadmap. And that roadmap, made all the difference.

A lot of you are standing right there. You know your subject cold. Twenty, thirty years of teaching and coaching. And turning it into something someone pays for still feels awkward and unfamiliar and a little scary.

That's normal. What you actually need is someone to sit you down and show you the steps.

You need a roadmap that tells you exactly how to organize your skills, how to price it... and most importantly, how to sell it.

That's what the Custom Action Plan is.

It's one hour of wokring with me directly. Afterwards, I go to work for you, putting all of your genius into a crystal clear offer ethat sells itself.

I'll show you how to sell it and most importantly, how to scale it to something that produces an extra 5, 6, and even 7 figures (yes, I've had a few students hit 7 figures!)

If you feel overwhelmed with the idea of building a coaching program and you want me to build your cusotmized roadmpa for you...

👉 Comment ROADMAP and I'll send details.

📸: Crazy to think that this little guy is in Kindergarten already!!!

19/08/2026

Two days after I wrote them a custom action plan, they had seven leads.

I helped a pastor couple who had been trying to create their coaching offer for months.

And when I put it in their hands, thye said, "This just solved a big pain point that we were trying to do for months, and it was perfect. It was a godsend... an answer to our prayer."

Here's why.

They're selling a $6,000 coaching product. And truth be told? It's a STEAL of a deal.

This past weekend, they attended a conference where one of them presented.

Normally, they'd get a few high fives and maybe a, "can I pick your brain" at best.

But after clarifying their offer... three potential clients came up and asked to learn more about what they're doing.

That's what a clear offer does. It pulls.

Now, here's where the math gets exciting.

7 conversations at $6,000.

Close rates in this industry normally run between 20% and 40%

Which means, they can expect to land anywhere between 1-3 of these sales.

And that's just after 48 hours of receiving their custom action plan.

Now, they finally have a path towards a real $10k, $25k, even additional $50k per year if they execute.

Right now, I'm running a special on custom action plans just like this. If you know you're sitting on a few possible coaching programs but struggling to get it out in a format that draws the right people...
.. and you'd like my help taking the shortcut to launch.

Hit me up in the dm's. Let's talk.

18/08/2026

I'm going to write your offer for you.

Not teach you how to write one. Not hand you a template, a framework, or another workshop about it.

Write it.

The actual thing, in your words, ready to send to a person.

I have never offered that here before.

You already know why the offer is the piece that matters. You've heard me say it, and you've heard about Eliana: 246 Instagram followers, no website, no funnel, no course, $9,970 in 45 days.

All she had was an offer doc.

Knowing that hasn't helped much though. Because knowing the offer matters and being able to write your own are two entirely different problems, and almost everyone I talk to is stuck on the same three questions:

What exactly am I offering?
What do I charge for it?
How on earth do I sell this to an actual person?

That's what's keeping thirty years of expertise sitting on a hard drive. Not readiness. Not credentials. Not the size of your list.

So here's what I built.

It's called the Custom Action Plan, and until now it's been something I only did inside one-on-one work, because writing someone's offer properly takes a real conversation and real hours.

But now, I'm offering it to you, for the very first time. Here's how it works.

You and I will spend an entire hour together. I'll ask you a bunch of questions about what God has placed on your heart. And where you're stuck, I'll pry deeper and help you get unstuck.

Three business days later, you get an email. Your offer doc is complete. It's written in your voice, and the entire business plan for the first year of your tentmaking business is already attached.

You don't have to build anything, write anything or watch a single workshop.

We simply talk for an hour and I do all the heavy lifting.

The page price is $349. Through Wednesday night it's $249.

Comment, "FOUNDING." I'll send you a code that takes a hundred dollars off.

The code isn't posted anywhere. You have to ask for it.

Justin

📸: Hanging out with Zeke at the beach this past weekend.

Here's exactly how Eliana earned $10K in 45 days, and exactly why it happened so fast.Even though she only had 246 follo...
17/08/2026

Here's exactly how Eliana earned $10K in 45 days, and exactly why it happened so fast.

Even though she only had 246 followers, that didn't stop Eliana from successfully launching her very first coaching program.

And a large part of that was simply because she did things in the right order.

When you're starting off, the WORST thing you could do is spend weeks, months, or God forbid, years writing curriculum, recording videos, or building out a website.

The reason is simple.

When you're first starting off, you have zero guarantee that anyone actually wants what you're building. Which means if your intuition is off by even a little, you can waste time, money, and effort for absolutely nothing.

So Eliana did the opposite.

Instead of disappearing to build for months, she spent less than a week building out her offer. She used a basic questionnaire, a custom AI system, and a proven template to put all the juicy details together. Whenever she felt stuck, I helped. I answered her questions, gave feedback, and helped revise her early drafts. In less than 7 days, she had an offer that was ready to take to market.

Then she took it to real people before building the rest of it.

Five of them said yes at $1,997 each. That's just under $10,000, and she had it before the full program even existed. The sale came first. The building came after, for people who'd already paid.

That's the whole reason it happened in 45 days instead of a year. She wasn't building in the dark hoping someone would show up. She was building something five people were already waiting for.

This is exactly what I walk my students through. Build the offer in under a week, take it to market, and land your first paid client in 30 days or less. And once they do, that's where the real momentum starts to pick up.

If you'd like to learn how you can build your offer THIS WEEK, drop a line in the comments and I'll reach out.

📸: Throwback to sandy mornings in Hawaii

The single post that filled my first workshop with 300+ people had one job. Get a hand in the air.Most people do the opp...
16/08/2026

The single post that filled my first workshop with 300+ people had one job. Get a hand in the air.

Most people do the opposite. They announce it and say "link in bio."

That line kills your reach two ways.

It asks too much. Stop scrolling, leave the post, find your profile, hunt the link, click out, then decide. You lose people at every step.

And it gives the algorithm nothing to work with. No comments, no signal, no reach. The post sinks in an hour.

A hand-raise post flips it. Instead of sending people away, you ask for one tiny action right there in the comments. "Comment WORKSHOP and I'll send you the details." One word.

That one word does two jobs. It tells you they're interested, and it tells the algorithm this post deserves more eyes. You're not begging for reach. You're earning it, one comment at a time.

Typing a word takes a second. Hunting down a link is work. The easy ask wins every time, and the flood of comments in those first hours is what decides whether 30 people see your post or 3,000.

So let me practice what I just preached. Want the full training on running a lean, profitable workshop like this? Don't go looking for a link in my bio. Just comment 5FW and I'll send it your way.

📸: Back when we took the van to Yosemite.

My middle finger has been hurting for the last three days.And I haven't done anything to fix it.Over this last month, I'...
14/08/2026

My middle finger has been hurting for the last three days.

And I haven't done anything to fix it.

Over this last month, I've been bowling. A lot.

And now every time I pick up a coffee cup... or try to do some pull-ups... or spend too much time doom scrolling, my finger hurts.

And yet, I'm not gonna do a single thing about it.

I'm certainly not gonna spend a single dollar to get it treated.

Because in all likelihood, I'll just have to wait a couple days and it's gonna start feeling better.

Now.

If you offered to wave a magic wand and make me five or six inches taller?

We should talk.

Because that's an offer I would consider.

But my sore finger illustrates something that so many coaches get wrong when building an offer.

Not all problems are created equal.

There are some problems that people will throw money at.

And others, people will just wait until the suffering stops.

I was talking with a student who wondered why his last workshop didn't convert.

He had nearly 300 people show up.

Only 4 purchased his program.

Contrast that with another student who did $4,000 in sales... with only 49 attendees... on his first workshop ever.

The difference?

What type of problem his offer was trying to solve.

Target an easy to ignore problem, like a sore finger, and you'll keep struggling.

Target an impossible to ignore problem, like a bleeding neck, and now we're in business.

So before you build the next thing, ask the harder question.

Out of everything you could help someone with... which one is the bleeding neck?

Now settle a debate for me.

Bowling. Real sport, or not a real sport?

📸: Throwback to 2019

This last week in class I challenged my students to post every single day for 90 days.One of them pushed back immediatel...
14/08/2026

This last week in class I challenged my students to post every single day for 90 days.

One of them pushed back immediately.

"It feels like I'd be spamming the gram."

Now, here's the crazy part...

She's a full-time content creator... she gets paid to post.

And yet, she was afraid.

Because she heard 90 days of posting and translated it to 90 days of selling.

It's almost the opposite.

You don't have to sell in every message.

In fact, you don't have to have a call to action in every message.

There's a decent chance some of the best posts you write this year will ask for absolutely nothing.

Social media is inherently intended to be social. Which is another way to say that people don't follow a topic. They follow a person whose life they resonate with.

And I think this is where a lot of us in ministry get it wrong.

We assume the teaching is the valuable part.

The ideas are good. Please keep teaching.

But ideas are supposed to produce something. They're supposed to change how you actually live.

There's a reason testimony carries so much weight in the church. Because very few people care what you have to teach until they've seen the life it built.

So when you post about the run, or the anniversary, or what you do on an ordinary Tuesday, you are not taking a day off from teaching.

That's the testimony. That's the evidence the ideas worked.

Justin

📸 : Been bowling a bunch this past week with the fam. After almost 20 years of not bowling, it's been fun to pick the sport back up with another generation in tow! My shoes unfortunately... needed retiring

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