Lowing Light & Grip

03/03/2025

Last Thursday, our very own Dave Lowing was honored with the Lifetime Achievement Award from the American Advertising Federation of West Michigan (AAF West Michigan). This well-deserved recognition celebrates Dave’s decades of dedication to the West Michigan creative and media production community.

From mentoring countless professionals to shaping the industry with his expertise and generosity, Dave’s impact can be felt far and wide. Seeing him receive this award at the Addys was incredible—and celebrating with friends and colleagues beforehand made it even more special.

Congratulations, Dave! We’re beyond grateful for all you’ve done—and continue to do—for this community. A heartfelt thank you to the West Michigan creative community for inviting Dave and Lowing Light & Grip to assist with so many incredible projects over the years. It’s been an honor to be part of this creative journey and Dave, Matt, and the rest of the Lowing team can’t wait to see what’s ahead!

A huge thank you to everyone who joined in celebrating before and during the 2025 American Advertising Awards, and congratulations to all the well-deserving winners who took home hardware! 💡🎥

American Advertising Federation Lowing Studios

03/03/2025

02/18/2025

🎥 Legacy Gear Spotlight: ARRI M18 HMI 🎥

Step up your production lighting game with the ARRI M18 HMI Lamphead—a groundbreaking fixture in its class. Designed to work with the powerful 1800W SE HMI lamp (sold separately), the M18 offers unmatched efficiency and performance.

✨ Key Features:

Versatile Design: Combines the best of PAR and Fresnel characteristics, delivering diverging rays for crisp shadows and precise control.

Exceptional Output: Boasts a luminous efficacy of 92 lumens/watt, with a CRI >90 for stunning daylight-balanced visuals (6000K).

Wide Beam Control: Adjustable beam angle from 20° to 60°, providing flexibility for any setup.

Efficient Power Use: Operates on 110/220 VAC and runs smoothly on a standard 20A circuit.

Its silver finish and open-face, lensless design make this lamphead as sleek as it is functional. And now, you can rent the M18 at a reduced rate as part of our Legacy Gear Spotlight series!

💡 Don’t miss your chance to work with a legend. Call or visit our website to book today!

02/10/2025

🎉 Dave Lowing is turning 71! 🎂🎉

Here at Lowing Light & Grip, we’re celebrating the man who’s been lighting up our sets and our lives for decades. Whether it’s gripping cables, sharing advice, or building up our community, Dave has always been there to help filmmakers shine!🛠️

💡 To celebrate 71 incredible years, we’re giving back with TWO amazing ways for YOU to benefit:

1️⃣ Win 71% Off Your Next Rental!
- Follow us on Instagram or Facebook
- Like this post.
- Leave a comment describing your favorite experience working with Dave or Lowing Light & Grip.
- All those who comment will be entered into a drawing for 71% off their next rental order this Friday!
📝Offer valid for the next 6 months! (8/14/25).

2️⃣ Claim 7.1% Off Your Next Rental!
- Follow us on Instagram or Facebook
- Like this post.
- Leave a comment describing your favorite experience working with Dave or Lowing Light & Grip.
- Then, contact us this week (2/10/25-2/14/25), mention this post & reserve equipment for your upcoming project.
📝Discount valid for projects going into production within 71 days from reserving gear!

Let’s make this birthday as special as the man we’re celebrating! 🥳

Share your favorite stories about Dave or Lowing Light & Grip below—funny moments, great advice, or how we’ve helped your projects shine. 🖤

We can’t wait to read your stories and celebrate 71 years of Dave’s incredible impact. 🎥✨

02/03/2025

🚨 NEW GEAR ALERT! 🚨

The Aputure CF4 Fresnel is now available at Lowing Light & Grip! This compact 4-inch Fresnel is built for precision and power, making it the perfect match for the STORM 80c.

💡 Brighter by Design
�✅ Boosts STORM 80c output up to 5.5x (36,000 lux at 1m)�✅ Smooth, even beam from center to edge

🎯 Versatile & Compact
�🔹 15º to 40º beam range for ultimate control�🔹 Dual-expanding focusing system for a lightweight, space-saving design�🔹 Mini ProLock Mount – optimized for the STORM 80c

This powerful, ultra-compact Fresnel is ready to enhance your lighting setups. Rent it with an Aputure 80c today, both now available at Lowing Light & Grip! 🎬🔥

01/30/2025

🚨 NEW GEAR ALERT! 🚨

The Aputure CF12 Fresnel has landed at Lowing Light & Grip! This 12-inch compact Fresnel is designed for maximum output and flexibility, making it the perfect match for the STORM 1000c & 1200x.�

💡 Brighter by Design

✅ Boosts STORM 1000c output up to 9x (58,500 lux at 1m)�
✅ Boosts STORM 1200x output up to 9.9x (84,400 lux at 1m)�
✅ Smooth, even beam from center to edge�

🎯 Versatile & Compact�

🔹 15º to 45º beam range for precision control�
🔹 Dual-expanding focusing system for a lightweight, space-saving design�
🔹 Bowens Mount compatibility – works with LS 1200d Pro, LS 600c Pro, & LS 600c Pro II�

This is the powerful, compact Fresnel you’ve been waiting for. Ready to get your hands on one? Rent it today at Lowing Light & Grip! 🎬🔥�

01/28/2025

🔧INVENTORY UPDATE!🔧

🎉The new MAX Menace Arm is Now Available! 🎉

We’re excited to announce the latest update to our inventory: the MAX Menace Arm!

This heavy-duty, fully collapsible arm is a game-changer for overhead rigging. With its impressive reach and robust design, it’s perfect for achieving precise lighting setups in tight or challenging spaces. Whether you’re crafting dramatic overhead shots or need flexibility for unique angles, the MAX Menace Arm delivers that unparalleled support and versatility you're used to from Lowing Light & Grip!

Ready to take your production to the next level? Reach out to book this incredible tool for your next project!

01/24/2025

Power Moves Made Easier with Our Custom Honda 7000 Carts by Androokie Industries!

We’re all about streamlining your on-location setups, and these new custom Honda 7000 carts are here to do just that! Designed to make moving our Honda 7000 generators a breeze, these carts are packed with features:

✅ Sliding Cable Hangers (x4): Keep cables organized and ready to go.�
✅ Onboard M/F Camlock Ground Connections: Built-in for secure, efficient, and safe power distribution.�
✅ Top Shelf Storage: Extra space for additional power distribution tools, cables, or accessories.
✅ Locking Wheel Brake: Keep the cart securely in place on uneven terrain or during setup.

Coupled with our Honda 7000 generators, featuring Bates cable connectors, this upgrade takes your power distribution to the next level—faster setups, smoother operations, and more versatility on set!

Need dependable power without the hassle? We’ve got you covered. 💪

01/22/2025

It’s that time again and this year we are at 20 Monroe to celebrate.

Put your brand in the spotlight and connect with the best of West Michigan’s creative and advertising superstars! ✨

As a sponsor of the American Advertising Awards this February, you’ll help us celebrate incredible talent, build community, and shine a big, bold spotlight on the amazing work coming out of West Michigan.

With sponsorship options to fit every budget (yes, even yours!), there’s no reason to miss out. Check the link in the comments to learn more and grab your sponsorship today—don’t wait, the party is almost here! 🎉

01/10/2025

🎉 2024: What a Year! 🎉

As we close out 2024, we’re reflecting on an incredible year for Lowing Light & Grip, Lowing Studios, and the amazing creative community we’re lucky to serve. 🙌 Thank YOU for being such an essential part of the journey.

Here’s what we accomplished together this year:

�✨ 14 New Fixtures added to our rental catalog from top brands like Aputure, ARRI, Dedolight, Godox, Matthews, and American Grip!��

🎥 500+ Production Days supported across 400+ projects—helping the creative community thrive!��

🤝 200+ Crew & Vendor Positions filled through our network, connecting talent with the projects that needed them most.��

🏗️ Lowing Studios Improvements: Thanks to your support, we updated the HVAC system, refreshed the exterior paint, upgraded house lights and the Bluetooth speaker system, enhanced monitor connectivity, and improved support spaces.

Your trust, support, and creativity inspire us every day. You drive our commitment to providing quality gear, exceptional service, and being a partner you can count on.

💡 Looking ahead to 2025, we’re more excited than ever to help bring your creative visions to life. Cheers to an even brighter year ahead! 🥂

Thank you for being part of the Lowing family. 💛

01/08/2025

🚨 New Gear Alert! 🚨

We’ve expanded our ModTRUSS (by .spider) accessories lineup with an incredible range of MightyMODS™ tools! Whether you're working with Speedrail™, Mitchell mounts, or building complex structures, these are the essentials you need to elevate your builds:

🔧 MightyMODS™ MOD-SPEEDRAIL PARALLEL "Flat Koala"�This versatile adapter offsets a Speedrail™ clamping sleeve parallel to the flat of any ModTRUSS. Perfect for bridge-building setups like adjustable legs to support runways for actors, cameras, or set pieces. Endless possibilities!��🔧 MightyMODS™ MOD-90°-MITCHELL/R�Need to mount a Mitchell receiver at 90 degrees? This adapter integrates perfectly with the ModTRUSS utility 3”x3” hole pattern, making it indispensable for unique builds using Mitchell-mounted accessories.

🔧 MightyMODS™ MOD-MITCHELL RECEIVER�Designed for mounting a Mitchell head to your ModTruss rig, this adapter includes 4” stands to provide clearance for the castle nut. Essential for working with Mitchell accessories, dollies, and pan/tilt heads.

🔧 MightyMODS™ MOD-ROTATOR-MOD�Featuring an ultra-smooth crossed roller rotator bearing, this adapter connects MOD to MOD with seamless heavy-duty rotation. Ideal for high-performance builds—popular for good reason!�
🔧 MightyMODS™ MOD SWIVEL-SPEEDRAIL�Perfect for non-conforming bracing angles, this rotatable clamping sleeve sets Speedrail™ at any angle parallel to your ModTruss pattern. Pro Tip: Always use washer plates to protect your aluminum ModTruss.
�🔧 MightyMODS™ MOD-UNI-SWIVEL�Set your Speedrail™ at ANY angle using this adapter’s tilt/swivel functionality. A must-have for every ModTRUSS build involving Speedrail™ accessories.

From creating innovative structures to achieving precise angles and reliable mounts, these MightyMODS™ accessories are the ultimate additions to your gear.

👉 Don’t wait—enhance your build capabilities today! Contact us now to learn more or place your order. Our team is ready to help you get the perfect tools for your next project.�

📩 DM us or visit our website to get started!

12/27/2024

🌟 New Gear Alert! 🌟

Just in time for the new year! Aputure STORM 1000C – Available now at Lowing Light & Grip! This 1,000W tunable color point-source lamp was built for ultimate performance! 💡

🎨Color Confident: Powered by the cutting-edge BLAIR-CG light engine, this fixture delivers unmatched color accuracy, covering 90%+ of the Rec2020 gamut for colors you can trust on camera.

🔥 Next-Level Flexibility: Enjoy an incredible CCT range of 1,800K-20,000K with full +/- green adjustment for precise control in any lighting scenario.

🔒ProLock Bowens Mount: Keep even the heaviest modifiers perfectly aligned with this secure, innovative design.

🌧️ Weather-Ready: IP65-rated for extreme environments – rain, dust, or shine, the STORM 1000C is ready for action.

Control it your way with Sidus Mesh, CRMX, DMX, sACN, and Art-Net compatibility. Get ready to elevate your lighting game! 🚀

Contact us to learn more or book your rental today!

12/19/2024

🎄✨ Huge thanks to Northeast Business Association - nebagr.com for an incredible inaugural Holly Jolly Holidays on Plainfield Avenue! 🥳 Your hard work and dedication made this festive event such a joyful success. The turnout was amazing, the community spirit was heartwarming, and of course, Santa and Mrs. Claus brought the magic! 🎅🤶

We're honored that Lowing Light & Grip could help light the holidays and add a little extra sparkle to such a memorable celebration. Here's to more magical moments to come - Plainfield Avenue, you shined! 🌟

12/17/2024

🎬 Film & Media Alliance Mixer + TMedia Impact Solutions Launch Party! 🎉

Get ready to celebrate the New Year and the amazing film community of West Michigan! Join Film & Media Alliance and TMedia Impact Solutions LLC for a fun and inspiring mixer on Jan. 4, 2025, from 2-5 pm at Lowing Studios in Grand Rapids, MI.

✨ What’s happening?

FREE headshots 📸
Filmmaker Showcase 🎥
Networking with local filmmakers and industry professionals 🤝
Celebrating the launch of a new small business centered on community and filmmakers! 🎉
This is your chance to connect, collaborate, and celebrate the vibrant creativity in our region. Let’s kick off 2025 with energy, inspiration, and plenty of good vibes!

👉 RSVP now to join the celebration. See the link in the comments!

12/13/2024

🎅✨ Join us for some holiday cheer with Santa! 🎄📸

Mark your calendars: Next Wednesday, December 18th, from 4-8 PM, Santa will be waiting to meet you at the Devon Self Storage parking lot on Plainfield Avenue!
Bring your family, friends, and holiday spirit for a magical evening — and don’t forget to snap a photo with the man in red! While you're there, keep an eye out for some familiar faces from Lowing Light & Grip! 🎥✨

We can’t wait to see you there! 🎅❤️

The Holly Jolly Holidays Program - and thanks to all our sponsors and community support for making this wonderful event possible!

See you at the Tree!

12/04/2024

🎉 New Gear Alert! 🎉

We’re thrilled to add the Aputure STORM 80c to Lowing Light & Grip’s rental inventory! 🌟

This compact point-source fixture is the go-anywhere solution you’ve been waiting for. Part of Aputure’s BLAIR-CG LED chipset line, the STORM 80c delivers:

• A tunable palette with exceptional color accuracy
• Full-spectrum chipset for powerful, dynamic lighting
• Advanced white-point control and professional-grade performance
• A secure Mini ProLock Bowens mount for your accessories
• Sealed-seam IP65-rated construction, built for extreme conditions

Included with the STORM 80c are a 35° hyper reflector, diffuser, soft case, mount cover, and power adapter with cable—everything you need to elevate your production.

🎥 Ready to rent it for your next shoot? Looking to own one outright? Call us today to reserve or purchase this cutting-edge gear.

Take your lighting game to the next level with Lowing Light & Grip!

11/18/2024

🎉 New Gear Alert! 🎉

We're excited to announce the Aputure INFINIMAT is on its way to join our rental inventory! We’re absolutely thrilled that Lowing Light & Grip is one of the FIRST IN THE COUNTRY to offer the 8x8 and 4x4 sizes, made immediately available upon receiving them. Follow us here for more updates!

What makes the INFINIMAT special? ✨
* Ultra-flexible design for maximum versatility.
* Perfect for both on-location and studio shoots.
* Game-changing innovation for filmmakers and photographers alike!

Don’t miss out—be among the first to experience the future of lighting!

Contact us today for your Aputure rental and retail needs!