08/26/2026
How are your customers going to find you?
For years, businesses have focused on Google and SEO—and those things still matter.
But the way people search is changing.
Instead of typing “best countertop company near me” into Google and scrolling through websites, people are asking ChatGPT, Google Gemini, AI-powered search results, and other tools questions like:
“Who installs granite countertops in Yakima?”
“What local photographer specializes in family portraits?”
“Who can inspect a home before I buy it?”
That brings us to AEO — Answer Engine Optimization.
AEO is about making sure your business has a strong, consistent online presence so these search and AI tools can understand who you are, what you do, where you do it, and why you may be a relevant answer.
Your website matters.
Your Google Business Profile matters.
Your social media matters.
Your reviews matter.
Consistent information across the internet matters.
If your website hasn't been updated in years, your Google listing is incomplete, and your page hasn't had a post since 2024, you're making it harder for both people and technology to understand your business.
Marketing isn't just about getting someone to see today's post anymore.
It's about building an online presence that helps your business show up when someone is looking for exactly what you do.
🐝 Ember Hive Media
Let’s make sure your customers—and the technology they're using to search—can find you.