09/30/2025
Why I Charge $27 for Something I Also Give Away Free š
Every week someone says āWhy would I pay when youāre giving it away free?ā The truth: both are true.
Free Guide: My faceless YouTube channel playbook is 100% free. Download it, follow it, and youāll have everything you need.
$27 Upgrade: After you grab the guide, I offer a video version. Itās the same info ā but you literally watch me click through step by step. Thatās what youāre paying for: convenience.
Lesson for Marketers: People happily pay for speed and simplicity. Itās why Doordash exists, why audiobooks exist, and why upgrades sell.
Your Takeaway: Never withhold the value in your free thing. Just package the paid thing so it saves time, removes friction, or makes life easier.
why do marketers charge for info thatās also free
how do you sell a digital product without holding back value
why do people pay for convenience in online business