Aumen Film Co

Aumen Film Co Aumen Film Co is a film and video production company led by director Chris Aumen.

They work with clients to take branded content, commercial, and documentary projects from ideas to final products ready for theater, broadcast, and online release. An award-winning film and video production company, Aumen Film Co partners with agencies and clients to create content that engages their target audience.

08/17/2026

Making people cry is almost always best possible outcome for me. Whether it’s crying from feeling deeply or from laughing so hard, I don’t discriminate. I was blown away by the reception if this one especially because I almost didn’t post it. It didn’t feel “professional enough”, whatever that means in a career like this. I think I’m coming to realize that if my profession is pulling at a thread to relate and connect people through creative storytelling, I become less “surprised” that this one did so well.

08/17/2026

Making people cry is almost always best possible outcome for me. Whether it's crying from feeling deeply or from laughing so hard, I don't discriminate. I was blown away by the reception if this one especially because I almost didn't post it. It didn't feel "professional enough", whatever that means in a career like this. I think I'm coming to realize that if my profession is pulling at a thread to relate and connect people through creative storytelling, I become less "surprised" that this one did so well.

Called it over 2 years ago. And LLM's writing has not improved. It's outputs are faster. Harnesses, skills, agents, kno...
08/17/2026

Called it over 2 years ago. And LLM's writing has not improved. It's outputs are faster. Harnesses, skills, agents, knowledge bases, model efficiency, sec-ops, coding, all majorly improved. Writing has maybe gotten worse. There are plenty of technological explanations for this. But ultimately they don't matter, humans will always recognize humanity.

Since this bet turned out, let me give a few more:

1. Data centers (for AI) are already outdated. Quantization, hardware-based AI, and smarter tuning are all leading us in one direction, and it doesn't require a building full of compute.
2. As the dust settles, the most effective uses cases for AI will be narrow and niche.
3. IT depts (or a new role all together) will include a "Builder" role, not unlike Palantir Forward Deployed Engineer
4. (more short term) Slop management is existential for social media, we'll see more "proof-of-life" features on every platform

Am I right or wrong?

08/13/2026

I feel like I'm in a unique position (pun intended) to see a lot of these brand guides from different companies across industries. I'm not saying agencies are out here just copy and pasting from one client to another, but I would truly love to see a positioning statement that didn't include a single buzzword that I've seen 100 times.

08/10/2026

About a week ago I sat in 's chair watching the cut hair cover the ground around me. Every handful of visits I look down and realize the ratio of black hair to gray is only moving in one direction, and while I welcome the grays, it's one of the only situations where I feel overly aware of the passage of time. We chitchat about the creative rut I felt stuck in and where he looks when he feels uninspired. While I don't think we directly landed on "you should make an existential edit to a dougie x orbiter remix"..I like to think that moment is where this little experiment came from.

08/06/2026

It's so much harder today to market saas products than it is to build them. Companies are building their own tooling that's better suited to their needs and doesn't bleed them on seat costs. So why on earth would a position like this be paid so little? For a brand like Click-Up today marketing is THE sink-or-swim function. So to boastfully exclaim that if they were to find a unicorn like this, they'd be willing to pay them .33% of revenue (or half that, maybe) and zero equity.

08/05/2026

We needed New York gridlock without paying to shut down a street in Manhattan.

So we put a 20-foot green screen in a resort parking lot and planned the lighting with our DP before the shoot. The audience needed to feel the traffic jam. We could build the rest.

08/05/2026

The kiwi is a paid actor

08/04/2026

A guest experience should feel like a conversation.

Ritz-Carlton kept its service standards, but trained employees to notice what was happening in a guest's world and respond naturally. That took more work than handing them a script, but it gave employees room to pay attention.

08/03/2026

How do you reach when things get easy? Creatively or otherwise?

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PO Box 483
York Springs, PA
17372

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