29/08/2025
This weeks
“Asking the next question unlocked lasting impact for my company.
I thought the leap was getting on the plane. Turns out the real leap came when I realized we’d been doing it wrong all along.
For 10 years I was the frog on the log. I told everyone I was going to jump — someday. I’d been talking about doing structured outreach work for nearly a decade. Then in November 2011, 30 days after saying “go,” I stepped off a plane in Paraguay with 12 people, 30 bags of dental equipment, and no real idea what we were walking into.
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