Galaxy Agency, Hanoi (2025)

07/08/2025

If your ROAS is up but profit is down, read this.

When spend decreases, Amazon’s algorithm plays it safe → only your best-performing keywords get the budget.
When spend increases, Amazon goes shopping with your wallet → chasing less profitable clicks (higher CPCs, more competition, lower ROAS).

So yes, a higher ROAS doesn’t always mean higher profit.

In fact, many sellers fall into this exact trap:
↳ They cut spend on mid-funnel campaigns that don’t convert immediately.
↳ ROAS looks better.
↳ But total sales (and profit) quietly shrink.

The common traps
↳ Cutting ad spend too aggressively
↳ Optimizing one metric in isolation
↳ Forgetting that COGS (cost of goods sold) is a thing
↳ They reduce potential traffic that could’ve led to long-term sales.

What to do instead
↳ Track profit per SKU, not just ROAS
↳ Look at blended margin (ads + organic)
↳ Structure campaigns properly (Auto → Exact → Broad → Product targeting)
↳ Test Sponsored Brand if you’re Brand Registered (cheap reach, if done right)
↳ Use at least a 1–2 week window before judging performance (day-to-day = chaos)
↳ Don’t be afraid to use coupons/vouchers — people love “watching” products and saving them for later

Remember:
Amazon doesn’t care about your ROAS.
Amazon cares about your spend.
You should care about profit.

So let’s stop worshipping ROAS — and start managing the full P&L.

23/04/2025

ACOS vs. TACOS — What Every Amazon Brand Should Know

If you're running ads on Amazon, you’ve probably heard of ACOS. But TACOS might be the more important metric for long-term growth.
- ACOS = Ad Spend / Ad Revenue
Shows how efficient your ads are. Lower is usually better.
- TACOS = Ad Spend / Total Revenue
Shows how ads contribute to overall sales, including organic. Lower TACOS over time = your ads are driving real brand growth.

At Galaxy Agency, we focus on reducing TACOS, not just ACOS. Because real growth means scaling organic sales — not just paying for traffic.

Quick breakdown in the video — take a look!

23/04/2025

🚀 Why Your Amazon Business Needs a Storefront (And How to Build One!)

If you’re selling on Amazon but don’t have a Storefront, you’re leaving money on the table. A well-designed Storefront can:
✅ Boost your brand’s credibility
✅ Increase conversions & AOV
✅ Unlock powerful Amazon ad placements

In this video, I break down why having a Storefront is a game-changer and show you step-by-step how to build one that actually converts.
Are you using an Amazon Storefront for your business? Let me know in the comments! 👇

23/04/2025

What I’ve Learned from Customers That I Find Extremely Valuable

One of the most valuable lessons I’ve learned from working with many business owners is that many don’t realize when their business has moved past its growth phase.

Because I have the opportunity to work with various businesses—ranging from large ones generating $10M per year to smaller ones—I’ve come to see that business development typically follows three phases: growth, stagnation, and either prosperity or decline.

Some business owners I’ve worked with have strong instincts—they listen well, analyze problems effectively, and make critical decisions to keep their businesses growing. They track progress closely, evaluate advice, and take decisive action.

Unfortunately, the majority of sellers fall into a cycle of stagnation. As a result, their business doesn’t just stop growing—it eventually disappears from the market.

Here are the key lessons I’ve learned from successful sellers while helping them scale their revenue:

✅ Capitalize on momentum when a product starts selling well. I scale PPC, optimize listings, and test promotions. This is the time to maintain momentum and push competitors out. If you’re too slow, you lose market share.

✅ Have a strategy in place for high-competition phases. When a product starts performing well, competitors will show up. Without a plan to expand or optimize costs, you’ll be stuck between two bad choices: being unable to grow or exiting at a loss.

✅ Expand with control—don’t burn money on unprofitable ads. Throwing money into PPC without managing ACOS and TACOS is like throwing money out the window. I only scale once efficiency is optimized. Expansion should be controlled, not at the cost of profitability.

✅ Be ready to pivot if revenue doesn’t meet expectations. Poor listing performance? Improve the content. Ads bleeding money? Change the strategy. No clear path forward? Cut losses and move on. Sellers lose money when they hold onto the wrong product for too long—either stuck in past success or afraid to make changes.

✅ Avoid falling into the ‘Death Zone.’ No Buy Box? No traffic. Suppressed listing? Disappeared from search. No cash flow for restocking? Game over. I always stay on top of inventory, cash flow, and compliance to avoid setbacks.

Are you facing any of these challenges? If so, how are you handling them?

23/04/2025

Advanced Amazon PPC Strategies For Explosive Sales - Part 02

Below are 13 techniques I have found most effective in my Amazon PPC journey. Since the content is quite long, I will break it down into multiple parts.

Tip 4: Group Variations Together to Improve Visibility and Brand Recognition

If your product has multiple variations, they are typically listed as child ASINs. Running separate ad campaigns for each variation may not be feasible, as it increases your ad budget and, more importantly, can lead to your variations competing against each other. This phenomenon is known as "product cannibalization," and it should be avoided in PPC campaigns.

A more effective strategy to address this issue is to bundle individual variations into a product set and sell them on Amazon under a single ASIN.

For example, if you are selling four different flavors of beef jerky at $15 per pack, instead of selling them separately, you could combine them into a four-pack bundle priced at around $50. This approach offers several benefits:

↳ Increases Average Order Value (AOV)
↳ Enhances brand recognition by making bundled products more appealing to customers
↳ Improves brand visibility on the marketplace
↳ Consolidates PPC budget into a single product rather than spreading it across multiple variations

Tip 5: Run Ad Campaigns for the Best-Selling Child ASIN

If you lack the resources to create a bundled product or run individual ad campaigns for all variations, you can focus your PPC efforts on the best-selling variation. This PPC strategy works well when variations are listed as child ASINs under a single parent listing.

While this approach may not increase AOV like bundling, it helps save ad budget while still delivering significant results. Additionally, sales from the best-selling variation can indirectly benefit other variations. When customers click on your ad, they will see all variations within the same listing. Based on their preferences, they may choose a different variation instead of the one originally advertised.

How it works:
Consider a product like beef jerky with four different flavors—barbecue, teriyaki, cajun, and black pepper—each listed as a child ASIN under the same parent listing. Suppose black pepper is the best-selling flavor.

If you run PPC ads for all four flavors within the same ad group, they will compete for the same ad placement. This can result in:

↳Only one variation winning the ad placement
↳Wasted ad budget due to internal competition between variations
↳Increased ACoS, reducing ad efficiency

Many more tips to come!!!

03/03/2025

Advanced Amazon PPC Strategies For Explosive Sales

Below are 13 techniques I have found most effective in my Amazon PPC journey. If you are new to selling on Amazon, this article will be very useful. Since the content is quite long, I will break it down into multiple parts.

Tip 1: Start from the Bottom with Keyword Targeting

Amazon PPC Keyword Strategy

This principle applies to Amazon Sponsored Products. When launching or scaling a product, start with long-tail keywords before expanding to high-search-volume generic keywords.

Why this strategy works:

High-search-volume keywords usually have high competition and CPC.

Established competitors have an advantage in credibility, visibility, and conversion rates.

Targeting long-tail keywords helps save budget and increases chances of getting impressions and conversions faster.

Implementation Steps:

Phase 1 - Long-Tail Keywords: Example: "Wooden cutting board handmade."

Phase 2 - Mid-Level Keywords: Target "cutting board," "chopping board."

Phase 3 - Broad High-Search-Volume Keywords: Target "vegetable knife."

Pro Tip:
Ensure that the keywords you choose are closely related to your product to avoid wasting budget on non-converting keywords.

Tip 2: Optimize Rankings with Amazon PPC

This strategy helps improve product rankings on Amazon’s search results (SERP). You need to segment your campaigns into three distinct groups:

Group 1: Page Five and Below → Focus only on a few high-converting keywords. Use moderate bidding.

Group 2: Page Two to Page Five → Balanced strategy, monitor performance and optimize gradually. Maintain stable bidding.

Group 3: Page One and Two → Aggressive approach, increase bids to capture top positions.

Pro Tip:
Eliminate underperforming keywords by using Negative Keywords to optimize ad spend.

Tip 3: Adjust Bids Based on Ad Placement

Amazon allows bid adjustments based on ad placement. There are three main placements:

Top of Search (Page 1) – The "golden" position.

Other Search Results Placements.

Product Detail Page Placements.

Optimization Approach:

Analyze the Placement Report.

Adjust bid multipliers from 0% to 900%.

Apply appropriate bidding strategies:

Dynamic Bids – Down Only: Decrease bids if the chance of conversion is low.

Dynamic Bids – Up and Down: Increase bids when the chance of conversion is high.

Fixed Bids: Keep bids constant without Amazon’s algorithm adjusting them.

💡 Note: Investing in "Top of Search" placements can significantly boost sales.

These are just three of the advanced tactics to optimize Amazon PPC. Stay tuned for the next part with more powerful strategies!

02/03/2025

Is TikTok Shop a real threat to Amazon FBA?

Yes, Tiktok in my belief is one of the top emerging tools in the market right now for selling to boost their revenue in the E-commerce industry.

I believe it will soon be the top thing sellers will focus on in the next 3 years

Right now, TikTok’s algorithm makes it easy for products to go viral, leading to spontaneous purchases directly within the app. In contrast, Amazon relies on search-driven shopping, which means products need to rank well on keywords to get discovered. I help many sellers to rank their products on Amazon with huge investment upfront cost, I understand the game here.

Compared to Amazon, even if you sell your products 100$, Amazon will eat up 26% of your total revenue which is not a good thing for your business right? Obviously it depends on the products you are selling now, the number even higher.

In the meantime, Tiktok offers lower commissions and promotional incentives for sellers which is around 6%. I’m not good at math, but I can tell which one you should prefer on this alone.

Now, it comes down to, which is the strategy that you can commit to generate revenue and a good Conversion Rate for your products

🚀Tiktok has simple advertising structure with easy targeting features, 4 types of targeting such as Video Shopping Ads, Live Shopping Ads and Spark Ads even easier than Facebook Advertising or any other type performance marketing tools

🚀Tiktok has a feature where we can leverage influencers and live shopping to drive impulse buys, while Amazon lacks a strong social commerce element. This is the key thing I HIGHLY SUGGEST you try and leverage this first.

🚀 TikTok allows sellers to start with minimal inventory, whereas Amazon FBA requires bulk inventory and upfront investment in warehousing.

But I have to say, Amazon stills hold it advantages in these areas:

🚀 Amazon’s FBA network is unbeatable for fast shipping (1-2 days for Prime customers).

🚀 Shoppers trust Amazon’s return policies, product reviews, and customer service, while TikTok Shop still faces concerns over scams and quality control. So this means Amazon has a higher conversion rate than Tiktok for sure.

🚀 People go to Amazon with purchase intent, while TikTok shoppers are more impulse-driven. Amazon is still king for high-ticket and essential products.

Would you be interested in testing some of your products on TikTok Shop? 🚀

04/12/2024

Did you know that 72% of online shoppers say a well-optimized listing influences their purchase decision?

At Galaxy Agency, we help brands elevate their Amazon presence by optimizing product listings and implementing smart advertising strategies.

For example, one of our clients saw a 20 - 25% increase in sales MoM after upgrading to Premium A+ content and leveraging Sponsored Brand campaigns.

💡 Want to achieve similar results? Message us for a free consultation.

Let us know—what’s your biggest challenge in selling online? We’d love to hear your thoughts!

29/11/2024

Ready to Crush BFCM Next Year?
Here’s your game plan to make it a winning season:

1. Inventory: Plan Like a Pro
We can’t stress this enough—inventory is king.

Failing to forecast and prepare properly won’t just hurt your BSR; it could mean running out of stock in just one week.

And here’s the kicker: even if you stock up enough for BFCM, don’t forget to prepare for the aftermath. The post-event rush is real, and you don’t want empty shelves then, either.

2. Spending: Go Big or Go Home

Double it. Triple it. Push that ad spend to its limits.

This is the time to maximize revenue, but make sure you know your "sweet spot"—the perfect balance of spend and margin. Calculate carefully to ensure every dollar works hard for you.

3. Launch New Products: Seize the Moment

Why wait? BFCM brings the highest traffic of the year, making it the perfect time to launch new products.

Here’s why:

Boost your revenue.
Skyrocket your BSR.
Set your new product up for long-term success with a stronger start than on regular days.

And there’s more! Stay tuned—I’ll share more tips soon to help you dominate next year’s BFCM like a pro.

22/04/2024

In Vietnam, the SaaS landscape is witnessing an intense competition as companies strive to bolster support for local sellers venturing into global markets.

Beyond mere integration capabilities facilitating seamless Amazon POD order fulfillment, I've delved deep into the intricacies of product launch strategies on the Amazon platform.

Additionally, the emergence of TikTok Shop as a disruptive force has been a testament to its potential. I've had the privilege of gaining insights directly from TikTok on crafting innovative and effective marketing approaches.

In terms of industry knowledge, Vietnam stands at the forefront of cross-border e-commerce, and I take pride in contributing to this global trajectory.

15/03/2024

Exciting news from Vietnam! Last week, I had the privilege to attend the Amazon Global Selling event and it was a treasure trove of knowledge! 🌟 The event highlighted the burgeoning print on demand (POD) and home decor industry, which is experiencing a staggering growth rate of over 1000% annually! 📈

One of the key takeaways was the importance of product selection in the POD realm. With seasonal trends playing a significant role, it's crucial to discern what to sell and what to steer clear of. These insights will undoubtedly shape my approach towards e-commerce strategies in the future.

A big shoutout to Amazon Global Selling for organizing such an insightful event and providing us with invaluable information. Here's to leveraging these learnings to propel our businesses forward! 💼✨

09/03/2024

🚀 Big News! 🚀

We're thrilled to share a major milestone in our journey of growth and collaboration! 🌟

In just three months, we've partnered with a visionary business owner to turbocharge growth in the US market. And the results? Absolutely jaw-dropping! 📈 From a humble $5000 to an astounding quadrupling of that number in just the last month alone! 🚀

This incredible achievement wouldn't have been possible without the dedication and hard work of our amazing team and the trust and collaboration of our visionary partner.

But we're not hitting the brakes just yet! 💪 We're gearing up for even more remarkable growth in the coming months, and we couldn't be more excited about the journey ahead.

To all our supporters, clients, and partners, thank you for being a part of this incredible ride! Stay tuned for more updates as we continue to push boundaries and reach new heights together! 🌟

Galaxy Agency

07/08/2025

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