Moneda Moves

15/10/2021

👻 Well, it is spooky szn isn’t it?

🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩
Throwing down red flags for these kind of requests creatives are seeing come from big companies, especially this past . If you are creating a product or service, exposure doesn’t pay the bills. It’s time to get fairly compensated for our work, mi gente.

Join TOMORROW, Saturday, October 16 at 9:30 AM PT/12:30 PM PT with .red for a convo “Hoy Cobré: The Role of Latinx Creatives in the US Economy.” It’s part one of a series on making sure you’re paid your worth.

15/10/2021

⚽️ In this country, our access to sports has a lot to do with money. More than you might think.

Here’s some food for thought: More than 80 percent of children from higher-income families participate in sports. Meanwhile, less than 60 percent of children from lower-income families, making less than $30,000 a year, take part -- that’s according to the center.

And that comes as little surprise, given that schools serving a high percentage of students in poverty are less likely to offer sports. Up2Us Sports], which is sponsored by adidas, is a nonprofit on a mission to address these socioeconomic disparities, often taking place in people of color communities.

🎧In our latest podcast episode done in partnership with , we speak with Up2Us Sports] about the impact they’re driving to change this reality for children in under resourced communities. LINK IN BIO.

11/10/2021

‼️ATTN: Creators and creatives with small businesses! Join us for our first installment of our Hoy Cobré series where we discuss the role of Latinx creatives in the US economy.

Our creator, will be sharing information and reports to illustrate just why creatives are so critical and in demand today alongside .thejournalist, founder of .red, an expert in storytelling and journalism herself.

👀Book us on your calendar. No te lo quieres perder!

05/10/2021

🚨NEW SERIES ALERT 🚨

🗓In 2020, not only did Latinx entrepreneurs show up, they showed out. This isn’t exactly new. It’s part of a historical trend with more than 4.5 million Latinx-owned small businesses in the US contributing more than $700 billion to the US economy.

🔥What is new? Corporates have started to open their pockets in the wake of protests addressing racial inequality in the courtroom to the board room. In focus now are POC-owned brands and businesses -- but how do we ensure we get paid and build a runway not just for a moment but a movement?

🤝 and .red join forces to create a new series: “Hoy Cobre: Creatives Get Plata/Paid,” to talk about how brands and businesses can ensure they get paid.

💥No te lo quieres perder! Stay tuned this week for more details…

01/10/2021

🎤 On , we want to pass the mic…to our incredible guests. And we mean it: Every single one, who helped us better tell stories about our diverse Latinx and POC communities and shown us how we can better learn from each other in the world of money and business.

💰We are so invigorated to continue our journey here to discuss Latinx in business, our relationship with money and community’s role in the American economy.

➡️ And on a day like today, we went back to our records to find out what are still on replay today. Swipe through to find just a few episodes our listeners are hitting play on to this day. And if you’re new here, find our full library of episodes on and via link in bio!

24/09/2021

💥Feliz viernes, readers! We’re feeling it’s an especially noteworthy Friday this week — as we were highlighted for our work raising awareness about the Latinx influence in the world of business. You can see the full video and read the piece in today’s newsletter and linked im bio.

Growing up, I observed the importance of race, generational wealth and how this affects our access to opportunity and capital first-hand. These factors would influence your ability to have a quality education, open doors to coveted careers and continue to build wealth. Knowing this has been a fundamental catalyst for where I'm headed today in the creation of a journalistic-minded platform at the intersection of Latinx people and money.

🙏🏽 I am honored to have readers like you join us on this journey to learn more about our community in this context.

I spoke about Latinx money stories I'd like to see covered in an interview with Eduardo Sanchez () at Yahoo for . And you know that here at , we’re not only about uplifting Latinx in the world of money, but also the journalists consistently reporting on our communities, which Eduardo consistently delivers on while serving as a producer for “In the Know.” Thank you for inviting me into the fold, Eduardo!

✊🏽Con poder,

Lyanne

23/09/2021

🌎You’ve heard about Latinx business power in the US, but when we take a step back and look at Latin America at large—what do our communities’ impact look like?

📆 TOMORROW: Join us live at 6 PM ET as we discuss domestically and LATAM both. ’s Enrique Castro Suriano] will join us to discuss the growing impact of our entrepreneurial presence and more.

Domestically, we are 6️⃣0️⃣million strong, representing a $2.6 trillion GDP. Additionally, business-generation in the Latinx community shows up strong.

🤔 But have you considered our global weight and potential impact in business? Take the growing presence of Latin America in business for instance.

💰 Research from nonprofit LAVCA Venture Investors showed: Private capital investment in LatinAmerica reached $10.3 billion in 400 deals in 1H21, more than twice as 1H20. Meanwhile, profit growth in Latin America es expected to be higher than in other emerging countries, per Credicorp Capital Asset Management.

Enrique Castro Suriano] and I will discuss and share latest studies and what is next.

19/09/2021

☝🏽This week cued the start to Hispanic/Latinx Heritage Month. Now if you read 𝗠𝗼𝗻𝗲𝗱𝗮 𝗠𝗼𝘃𝗲𝘀], you should know we are founded on the idea that this shouldn’t be one designated month, but to be recognized every single day. That’s the kind of POWER our communities have.

💸It’s no wonder with our communities together making the 8th largest economy in the world based on GDP, holding biggest segments for new entrepreneurship, and the community growing at large.

But first, some background:

1️⃣ Historical reminder: Hispanic Heritage Month, as the observation began, started in 1968 as just a week of recognition under President Lyndon Johnson. In 1987, Rep. Esteban Torres of California expressed a week wasn't enough to represent our communities. So Torres submitted H.R. 3182, a bill to expand Hispanic Heritage Week into a Hispanic Heritage Month. It was not expanded until 1988 to cover a 30-day period.

2️⃣At 𝗠𝗼𝗻𝗲𝗱𝗮 𝗠𝗼𝘃𝗲𝘀], we see this month as a VEHICLE to enter spaces that Latinx people are not traditionally represented in to drive awareness and impact to the fact that it behooves the entire country for this to be a 365-days-a-year kind of conversation.

Now that we’ve established a few foundations, I want to share with you that this is the BUSIEST Hispanic Heritage Month I’ve experienced mi gente. I’m observing an increase of attention on our communities from both corporates and politicians. At the same time, I’m seeing a surge of Latinx people online from all walks of life sharing their perspectives, education, services.

My thoughts? The tides are turning, mi gente. As we continue to build our own communities, I think we are going to see us step into our power in a big way in business, policy, arts, culture and beyond.

🔥We ARE the new mainstream economy.

Con poder,
Lyanne

18/08/2021

🍵NEW EPISODE 🍵 of is out today, mi gente, and you’ll want to bring your matcha/coffee/morning drink of choice for this.

Today we speak with Geraldine Ridaura Schumacher (), a Latina entrepreneur based in California and a self-proclaimed numbers person. In 2016, she set out to start Holy Matcha, one of the first businesses selling the powdered green tea drinks in San Diego. By last year, following the start of the pandemic, she had stretched herself far more, all to help her business stay afloat.

🎙On this episode of , your host explores how one founder transformed her matcha business and took matters into her own hands to survive the pandemic.

💰This interview was taped end of June 2021, shortly after this summer’s reopening in California, so we also discuss her approach to leading her business today -- a year later -- her relationship between entrepreneurship and mental health as well as her cautious outlook for when businesses emerge from the pandemic. No te lo quieres perder. #

03/12/2018