Booncha Studio

06/08/2026

Sometimes, things don't need to be said out loud — "nói nhỏ" is enough.

We produced "Nói Nhỏ Em Nghe (Say You Remember)," a music video for the single that marks the first collaboration between Hoàng Dũng and Korean artist Dept.

Behind the camera, director Paul Vĩ Minh continues the creative journey between him and one of the most recognizable names in Vietnamese music — this time, crossing both language and borders.

Directed by Paul Vĩ Minh
DP by Khánh Ngô Có
Produced by Booncha Studio
(Full Credit Below)

HOÀNG DŨNG x DEPT - NÓI NHỎ EM NGHE (SAY YOU REMEMBER) | OFFICIAL M...

19/03/2026

Behind the scenes from our "Exploration Leaves a Mark" campaign for Škoda Vietnam, shot in Hanoi and Cao Bằng, December 2025.
Four months later, watching this back still hits. Our director .paulviminh said he almost cried seeing it again: the people, the moments, everything that went into making this happen under tight timelines and tough conditions.

This was a meaningful project for all of us. Beyond the cars, it was about showcasing the landscapes and culture we care about.

Grateful to everyone who was part of this journey.

If you haven't seen the film, check it out on our website: www.boonchastudio.com.

11/02/2026

Looking back at 2025, it's hard to believe how much ground we covered, literally and emotionally.

From the mountain ranges of Mộc Châu to the streets of Hà Nội, from the valleys of Cao Bằng to a fishing village in Phan Rang, from an empty theater in Vũng Tàu to a stadium during a soccer match. We worked with cows for the first time. We took on our biggest car project yet with Škoda, traveling across the north. We developed stories from the ground up, conceiving and directing projects in-house that we built from creative through production.

This video is a reflection of all of that: the quiet moments, the movement, the celebration. A year of collaboration, discovery, and craft.

26/01/2026

We recently wrapped a production for Endowus, a Singapore-based financial services company, working alongside Singaporean production company Light & Lunacy.

The commercial was shot entirely in Ho Chi Minh city and features extensive robot arm work, elaborate set design, and a carefully curated cast and crew, all coming together to create a polished, high-end piece for the Singapore market.

Directed by director duo Stefano & Alejandra, with cinematography by DP Thịnh Pham. Thanks to all the crew for bringing this one to life.

Vietnam's production landscape has quietly grown into a place where work like this doesn't just happen, it's expected. We're here to make that process seamless for international clients looking to create at this level.

15/01/2026

Key visual photography for Mộc Châu Creamery. Part of the campaign we produced to launch the brand, along with the brand films we shared earlier.

This collection includes lifestyle photography from the farm in Mộc Châu, capturing the landscape, the care, and the spirit of where it all begins, then studio work that follows the journey through to the finished products.

Lifestyle photography by . Product photography by , art direction by

09/01/2026

A compilation of driving and beauty shots from our "Exploration Leaves a Mark" campaign for Škoda Vietnam, featuring the Kodiaq, Karoq, Kushaq, and Slavia across the landscape of Hanoi and Cao Bằng.

This footage comes from both the manifesto film directed by Paul Vĩ Minh and our product films directed by Kha Bảo

Stay tuned for the product film showcase.

06/01/2026

We introduced the Škoda Vietnam "Exploration Leaves A Mark" campaign with our manifesto film. Now, here are some of the key visuals that have been appearing across billboards and media in Saigon.

These were shot by our friend Lam Nguy during our production in Hà Nội and Cao Bằng back in December. Lam comes from street fashion photography and 35mm film. There's a rawness and emotion in how he sees things. But when it came to delivering polished commercial imagery for this campaign, he brought that same sensibility through. We love what he captured.

This was a massive production for us. Films and key visuals for the entire Škoda lineup across two very different landscapes. It took a lot of people to make it happen, and we're grateful for everyone who was part of it.