Booncha Studio

Booncha Studio Based in Ho Chi Minh City, Booncha is a multidisciplinary creative studio that focuses on people.

11/02/2026

Looking back at 2025, it's hard to believe how much ground we covered, literally and emotionally.

From the mountain ranges of Mộc Châu to the streets of Hà Nội, from the valleys of Cao Bằng to a fishing village in Phan Rang, from an empty theater in Vũng Tàu to a stadium during a soccer match. We worked with cows for the first time. We took on our biggest car project yet with Škoda, traveling across the north. We developed stories from the ground up, conceiving and directing projects in-house that we built from creative through production.

This video is a reflection of all of that: the quiet moments, the movement, the celebration. A year of collaboration, discovery, and craft.

26/01/2026

We recently wrapped a production for Endowus, a Singapore-based financial services company, working alongside Singaporean production company Light & Lunacy.

The commercial was shot entirely in Ho Chi Minh city and features extensive robot arm work, elaborate set design, and a carefully curated cast and crew, all coming together to create a polished, high-end piece for the Singapore market.

Directed by director duo Stefano & Alejandra, with cinematography by DP Thịnh Pham. Thanks to all the crew for bringing this one to life.

Vietnam's production landscape has quietly grown into a place where work like this doesn't just happen, it's expected. We're here to make that process seamless for international clients looking to create at this level.

Key visual photography for Mộc Châu Creamery. Part of the campaign we produced to launch the brand, along with the brand...
15/01/2026

Key visual photography for Mộc Châu Creamery. Part of the campaign we produced to launch the brand, along with the brand films we shared earlier.

This collection includes lifestyle photography from the farm in Mộc Châu, capturing the landscape, the care, and the spirit of where it all begins, then studio work that follows the journey through to the finished products.

Lifestyle photography by . Product photography by , art direction by

09/01/2026

A compilation of driving and beauty shots from our "Exploration Leaves a Mark" campaign for Škoda Vietnam, featuring the Kodiaq, Karoq, Kushaq, and Slavia across the landscape of Hanoi and Cao Bằng.

This footage comes from both the manifesto film directed by Paul Vĩ Minh and our product films directed by Kha Bảo

Stay tuned for the product film showcase.

We introduced the Škoda Vietnam "Exploration Leaves A Mark" campaign with our manifesto film. Now, here are some of the ...
06/01/2026

We introduced the Škoda Vietnam "Exploration Leaves A Mark" campaign with our manifesto film. Now, here are some of the key visuals that have been appearing across billboards and media in Saigon.

These were shot by our friend Lam Nguy during our production in Hà Nội and Cao Bằng back in December. Lam comes from street fashion photography and 35mm film. There's a rawness and emotion in how he sees things. But when it came to delivering polished commercial imagery for this campaign, he brought that same sensibility through. We love what he captured.

This was a massive production for us. Films and key visuals for the entire Škoda lineup across two very different landscapes. It took a lot of people to make it happen, and we're grateful for everyone who was part of it.

26/12/2025

Our first project with Bia Saigon: Một Lời Mời Toả Tết Lớn.

The concept follows four regions across Vietnam: North, Central, South, and Mekong Delta. Each with their own way of inviting someone to join their Tết celebration. A Hanoi apartment courtyard block party. Old friends on a Saigon rooftop. Fishermen gathering their families in a village in Phan Rang. A small family party under coconut trees in the Delta.

Director Anh Phi approached this as a story about circles, how every gathering brings people together. We spent time finding the right locations, casting real people (including the whole Thai An fishing village), working through transitions and how each scene connects to the next. It's a beer commercial, but we tried to give it the care of filmmaking. Less about selling, more about the flow and authenticity of each moment.

Shot by DP Thịnh Phạm. Music by Thảo Mess. Art direction by our longtime collaborators Travipome. Grateful to the entire crew for bringing this together across three cities and countless hours.

19/12/2025

We're proud to share the first film from Skoda Việt Nam 's “Exploration Leaves a Mark" campaign. A story about the places we return to and the memories that pull us back.

This isn't a typical car film. It's an exploration that looks inward, following a man's journey to rediscover a place from his childhood, and the Škoda Kodiaq that takes him there, from Hanoi to the mountains of Cao Bang.

Directed and story by Paul Vĩ Minh , co-founder of Booncha, who brought this concept to life with a vision rooted in genuine emotion rather than polish. Shot by Ray Lavers across a massive production spanning three units and a crew of 200+, in close collaboration with Happiness

Featuring our friend Đức Nguyễn (Mad Kingkong) in the lead role.

Thank you to the many members of our production crew who traveled with us across these places to make this happen.

More films and contents from this campaign coming soon.

15/12/2025

Thirty seconds in Mộc Châu.

The greenery is endless. The air is different. And the people: Anh Lợi, bé Ngọc, their family who live this life every day, tending to their herd, providing fresh milk to

We spent days there, absorbing the quiet dedication, the rhythm of the land, the love farmers put into what they do.

Our own .paulviminh brought his human touch to the story, with cinematography by capturing the light poetically, and music by .vndtown , a local touch from someone who knows these highlands.

We are grateful for the incredible team that spent weeks with us in this beautiful land. Sometimes you make something and it stays with you. This is one of those.

14/12/2025

We recently partnered with Mộc Châu Creamery on a campaign that brought us back to where it all begins, the land, the people, the care.

Shot entirely in Mộc Châu, the film follows a real cow farmer and his family, capturing the quiet dedication that goes into every product. Product KV, TVC, brand film, all rooted in the same place.

Directed by Booncha’s Paul Vĩ Minh with DP Hà Hoàng. Grateful to everyone who made this happen.

More from the highlands coming soon. Including wonderful photos by 🐄✨

After three years of hard work, we're thrilled to announce that Y Vân: The Lost Sounds of Saigon — a documentary we co-...
10/10/2025

After three years of hard work, we're thrilled to announce that Y Vân: The Lost Sounds of Saigon — a documentary we co-produced about a forgotten Vietnamese musical legend, will have its world premiere at DOC NYC 2025 in New York this November. See you there !

Recent work for Spotify — lifestyle campaign shot in Bangkok over a week with 19 talents from across Asia.Line-produced...
09/10/2025

Recent work for Spotify — lifestyle campaign shot in Bangkok over a week with 19 talents from across Asia.

Line-produced in collaboration with NY-based De La Revolución, photography by Emman Montalvan . Now live across Spotify's web and marketing platforms.

Click and swipe through for the full series.

We're looking for an Intern Assistant Editor to join Booncha Studio.We're a creative studio in Ho Chi Minh City making c...
08/10/2025

We're looking for an Intern Assistant Editor to join Booncha Studio.

We're a creative studio in Ho Chi Minh City making commercials, music videos, documentaries, and cultural projects. If you're just starting out and want to learn how a production studio actually works, this could be a good fit.

What you'll do:

- Jump into post-production—assisting our lead editor with project prep, media management, and transcoding
- Help create content for our social channels
- If you're into it, shoot behind-the-scenes footage and photos

What we're looking for:

- Recent grad or up to one year of experience in film/media
- Good communication skills, comfortable working in English
- Know your way around Adobe Creative Cloud (especially Premiere Pro) or DaVinci Resolve
- You're someone who takes initiative and actually cares about storytelling
- Bonus if you've played around with AI tools for content creation

What you get: This is a paid internship with real potential to turn into a full-time role. You'll work on real projects and learn from industry veterans.

Send your CV and portfolio to [email protected] by October 31, 2025.

Address

93/14 Xô Viết Nghệ Tĩnh, Ward 17, Binh Thanh District
Ho Chi Minh City

Telephone

+84765818326

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