10/07/2025
Clear Summer Campaign 2025 - Film 2 & 3
Client: Unilever Vietnam
Agency: The Friday
Production House: Hirsi
Director: Le Quan
Executive Producer: Tan Huynh & Viet Duong
In early April, we got a brief from The Friday for the Clear Summer Campaign. At first, we thought we were about to make big Hollywood-style action-comedy trailers. Then, things kept evolving — romance, action, comedy all mixed in. It’s always exciting to dive into something fresh and unexpected, not just a typical product showcase but a piece that’s more narrative- and genre-driven.
The production journey was a real ride: casting workshops, custom, weapon-made costumes a tight 2.5-week pre-pro, and two intense shoot days to pull off four films. Post-production was another beast. Somehow, we pushed through and made it to the finish line.
This project was a true creative collaboration — the agency’s hands, the director’s hands, and ours, all working as one. It was bittersweet to wrap it up, but at the end of the day, the joy of creating is what stays with us. We hope you’ll enjoy watching it as much as we enjoyed making it.
P.S. Big thanks to our agency partners, client, and director for letting us have so much fun together. Can’t wait to cross paths again soon.