Butrint Xhemajli

01/09/2026

AI is changing the way people search and the way brands need to think about visibility. I recently spoke about it on Kal Kristhogoo’s podcast. Check it out below.

SEO in 2026 requires a completely different playbook. With the rapi...

26/08/2026

In the latest episode of The SEO Lab, Kirsty Sharman, founder of Referral Factory, shares how businesses have generated more than 4 million leads through referral marketing - without spending on Google or Meta ads.

Watch the full episode here:

In this episode of The SEO Lab, we sit down with Kirsty Sharman, fo...

26/08/2026

In this episode of The SEO Lab, I sit down with Dmytro “Dima” Negodiuk, a Fractional AI Officer who helps B2B companies build practical AI systems that keep operations running after hours.

Before moving into AI, Dima spent 13 years building distribution companies across 15 countries. Now, he applies that operator mindset to production-ready systems that answer calls, take orders, quote jobs, follow up on invoices, and automate repetitive workflows - so businesses can scale without immediately adding headcount.

We talk about where B2B companies should actually start with AI, the difference between AI theory and systems that are live in the business, and how operational automation can unlock growth without creating more complexity.

Watch the full episode here:

26/08/2026

A decade at Forbes teaches you something most marketers miss: visibility is not luck - it is built.

In this episode of The SEO Lab, I sit down with James Colistra, founder of Wonderfish and former Executive Director of Integrated Marketing at Forbes. From helping build iconic franchises such as Forbes Under 30 and 50 Over 50 to now helping founders earn attention across podcasts, press, and search, James has spent his career studying how authority is created at scale.

We unpack what really makes a story worth sharing, why founders should stop waiting for permission to build their public profile, and how podcast appearances, earned media, and a clear personal narrative can become long-term growth assets - especially in the age of AI search.

Watch the full episode here:

26/08/2026

In this episode of The SEO Lab, Craig Kistler, VP of Experience, Personalization and Experimentation at Signet, shares how ecommerce brands can use experimentation and intent-driven personalization to create meaningful incremental revenue without defaulting to discounts or costly redesigns.

We discuss why conversion rate is not the only metric that matters, how to prioritize high-impact CRO experiments, and how DTC teams can better understand customer intent to turn existing traffic into more revenue.

Watch the full episode here:

In this episode of The SEO Lab, we sit down with Craig Kistler — VP...

05/08/2026

Introducing Novalab SEO Agency

SEO built for SaaS companies, built for how people actually search today.

We help ambitious SaaS brands grow their visibility not just on Google and Bing, but across ChatGPT, Gemini, Perplexity, and the platforms shaping the future of search.

From technical SEO and content strategy to AI SEO, GEO, and AEO - every strategy we build is designed to bring in qualified traffic, generate leads, and grow revenue.

Let's turn search into growth.

04/08/2026

Technical founders don’t have to struggle with marketing.

Neha Indoria shares how to change that.

In this episode of The SEO Lab, we sit down with Neha Indoria — Fra...

21/07/2026

Most logistics companies compete on price.

The ones that grow for years compete on reputation.

I had a great conversation with Rebecca Boyle about what helps logistics companies earn trust, attract skilled people, win better clients, and build a business people remember.

If you’re in logistics, marketing, or B2B sales, there’s plenty to take away from this discussion.

Watch the full episode:

In this episode of The SEO Lab, we sit down with Rebecca Boyle — a ...

17/07/2026

Free SEO audit tool

Check it out now

14/07/2026

New episode of The SEO Lab is out.

From Leads to Revenue.

I had a great conversation with Vaughn English about what it takes to build a B2B sales process that turns prospects into customers.

If you’re looking to grow your pipeline, close more deals, and build a stronger sales engine, this episode is for you.

Watch here:

In this episode of The SEO Lab, we sit down with Vaughn English — a...