11/11/2025
As the holiday season approaches, the Hoosier Lottery is bringing some extra playfulness to their campaign this year. Cactus teamed up with the world’s leading authority on Rube Goldberg machines to design and build a new contraption for the spot. Don't let the edit fool you! While shot in segments for cinematic integrity, it was also captured as a oner - proving the machine really worked from start to delightful finish.
Thanks for featuring the work Ad Age (link in bio)!