
03/07/2025
We were approached by a property maintenance business that wanted help getting their branding on one page; they had an orange logo on their vans, a yellow logo on their website, and a completely different logo on their uniforms 👕.
Three different identities for ONE business.
Guess what happened? When potential customers saw their van, they couldn't connect it to the company they'd found online. Lost business because of confused branding. 😕
Meanwhile, you instantly recognise Coca-Cola whether it's on a billboard, bottle, or social media post. That's 130+ years of consistent branding paying off!
Your brand isn't just your logo—it's every single touchpoint your customers see. When those touchpoints don't match, you're confusing the people you're trying to attract. 🤔
Swipe to see why brand consistency can make or break your business (and why some major brands learned this the hard way). 🔄
What's the most inconsistent branding you've seen lately? Drop a comment—I'm genuinely curious! 👇💬