Not The Pig

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Not The Pig

An agency designed to help small (and not so small) businesses manage their social media presence.
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07/08/2025

Instagram SEO tips 2025 - how to optimise your captions for Google search after Instagram's new update.

Complete guide for businesses and creators to increase visibility beyond the app. July 10th changed everything: your Instagram posts now appear in Google search results, meaning millions more people can discover your content even if they've never heard of your brand. This isn't just another algorithm change - it's a complete shift in how social media marketing works.

What does this mean for your business? Every caption you write now has the potential to attract new customers through Google searches. The key is understanding that SEO (Search Engine Optimisation) isn't scary - it simply means making your content more findable.

I'm going to be posting 5 more tips next week but to get them today dm me "5 more"

03/07/2025

We were approached by a property maintenance business that wanted help getting their branding on one page; they had an orange logo on their vans, a yellow logo on their website, and a completely different logo on their uniforms 👕.

Three different identities for ONE business.

Guess what happened? When potential customers saw their van, they couldn't connect it to the company they'd found online. Lost business because of confused branding. 😕

Meanwhile, you instantly recognise Coca-Cola whether it's on a billboard, bottle, or social media post. That's 130+ years of consistent branding paying off!

Your brand isn't just your logo—it's every single touchpoint your customers see. When those touchpoints don't match, you're confusing the people you're trying to attract. 🤔

Swipe to see why brand consistency can make or break your business (and why some major brands learned this the hard way). 🔄

What's the most inconsistent branding you've seen lately? Drop a comment—I'm genuinely curious! 👇💬

24/06/2025

AI can help you post.
But strategy is what makes people care.

👇 Tell us how you’re using AI in your content (or not at all!).

05/06/2025

Ever notice how some brands feel like that friend who only texts when they need something? 😅

This got me thinking about brand personalities and how they show up online. Just like dating apps, your brand is constantly making first impressions.

We've all encountered:
🔍 The Ghoster - posts once, disappears for months
🎪 The Try-Hard - jumps on every trend without an authentic connection
📱 The Oversharer - bombards with content but no real strategy
💚 The Green Flag - knows their voice, shows up consistently, builds real connections

The brands we actually engage with? They're the ones that feel genuine, consistent, and valuable, just like the people we want to date!

Business owners: What personality is your brand giving off?

04/06/2025

EEEK!!

My little company has gone Limited!

I've had an amazing journey with Not The Pig over the last few years and have had some incredible success stories with some equally incredible clients. I cannot believe how far the business has come and that my title is now

🐖 Director 🐖

A huge huge HUGE thanks to my incredible Accountants at Achieving Clarity Ltd , I know an awful lot about Marketing but next to nothing about anything Tax related and they've been very patient with my never ending questions 😂

30/05/2025

🙋‍♂️ Hands up if you check out a restaurant's social media before making a reservation!

We've all been there—scrolling through Instagram trying to figure out:
"What's the vibe like?"
"Can I bring my kids?
"Should I dress up?"

Here's the thing: Your restaurant's social media isn't just about showcasing your amazing food (though that's important too!). It's actually answering all those unspoken questions your potential customers have before they walk through your door.

What diners are really looking for:
→ The atmosphere and vibe
→ Whether it's family-friendly or more upscale
→ How the staff treats customers
→ What the overall experience feels like

The content that actually brings people through your doors:
✅ Behind-the-scenes moments with your team
✅ Real customers enjoying their experience
✅ Quick tours of your space
✅ Staff sharing their favourite dishes or recommendations

Restaurant owners and fellow marketers—what do you think? What do you look for when you're deciding where to eat?

28/05/2025

The drama? Companies argued they should still be allowed to flash their logos and brand names as long as they don't actually show the forbidden chips and cookies—basically the advertising equivalent of your dad saying “Im not asleep, my eyes are just resting”

But here's the real question: If a kid sees those golden arches, do they think "globally recognised brand" or "I want a Happy Meal"? 🍟

26/05/2025

From concept to completion, we handle everything—no design experience required on your end. Just share your vision and content, and we'll create stunning materials that convert prospects into customers. 📊✨

Who said print is dead? 🔍

The businesses winning in 2025 are the ones embracing both worlds. Let's talk about how we can transform your marketing strategy with materials that actually stay on desks (and in minds) long after the scroll stops. 📈

21/05/2025

Let’s be honest, random posts aren’t a strategy. And hoping for likes isn’t a plan. 🤷‍♂️

If you’re ready to actually start growing your brand, we’ll build a custom strategy that fits your voice, your goals, and your audience - no copy-paste templates here. ✨

Content that connects. Campaigns that convert. 📈💥

Let’s kick off your socials the right way.

08/05/2025

See how we took a 65-year-old timber yard from social media zero to local hero, keeping their authentic vibe while seriously ramping up their digital game. 🌲

Got expertise your community needs, but your socials keep falling flat? 🤔 Let's chat about turning your expertise into content that actually brings people through your door. 💬✨

03/05/2025

Stop playing the guessing game with your social media! Transforming random posting into a data-driven strategy doesn't just look better, it delivers real results. 📊

By analysing what content resonates with your audience and optimising posting times for each platform's unique algorithm, we help turn your social presence into a powerful growth engine for your business. 📈

Ready to transform your social strategy? 🤔

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