The Social Media Hotelier

14/08/2025

🚨HOSTS! Are you one vulnerability away from watching your entire Instagram presence…

all that hard work creating content…

the effort building your community…

the time invested in designing a profile that actually converts…

vanish faster than toilet paper during a pandemic.

ALL Hosts, Property Managers and Short Term Accommodation providers need to secure their Instagram Accounts.

No ifs, no buts.
It takes < 3mins

Find out how:
🔗 Link in 1st Comment

11/08/2025

You know what maddens me more than dunking my biscuit in my tea for a split second too long?

Hearing hosts celebrate Instagram “wins” that don’t actually win them anything.

The 5 Numbers That Matter ↴

PROFILE VISITS
NEW FOLLOWERS
EXTERNAL LINK CLICKS
PROFILE CONVERSION RATE
LINK CONVERSION RATE

↑ THESE are the indicators of whether the content marketing for your Short Term Accommodation is actually producing results.

Get all the details:�https://thesocialmediahotelier.com/article/1706277

11/08/2025

You know what maddens me more than dunking my biscuit in my tea for a split second too long?

Hearing hosts celebrate Instagram “wins” that don’t actually win them anything.

The 5 Numbers That Matter ↴

PROFILE VISITS
NEW FOLLOWERS
EXTERNAL LINK CLICKS
PROFILE CONVERSION RATE
LINK CONVERSION RATE

↑ THESE are the indicators of whether the content marketing for your Short Term Accommodation is actually producing results.

Get all the details:�https://thesocialmediahotelier.com/article/1706277

07/08/2025

When you consistently create content your ideal guests actually value, the algorithms notice.

They think: “These types of people engage with this content. Let me show it to more people just like them.”

Your Perfect Potential Guests aren’t statistics in some algorithmic equation.

They’re real people with real emotions, preferences, and are making booking decisions.

You’re not just a property owner posting on social media.

You’re creating content that could be the difference between someone scrolling past or clicking ‘book now.’

But only if you create for humans, not algorithms.

Stop chasing the algorithms. Start serving your audience.

Find out how, full read 👇

👀 In today’s Story
OR
🔗 Link in Bio

05/08/2025

Serving our guests is what we do day in day out IRL… so why the reluctance to do so online?

Maybe you can tell me ↴

———
Full Read:

Link in Bio
OR
In today’s Story 👊

15/07/2025

Holy ****… Instagram Just Changed EVERYTHING ↴

Your entire property marketing strategy just got flipped on its head (in the best possible way).

Google and ChatGPT are now pulling results DIRECTLY from your Instagram captions - but only if you know exactly what to write.

I stayed up WAY too late over the weekend to test this on holiday lets...

The results? INSANE.

One savvy client just got a direct booking with ZERO commission because (in the guest’s own words):

“ChatGPT recommended your lodge to me”

While everyone else is still obsessing over hashtags, the smart hosts are already capitalising on this goldmine of free traffic.

I’ve documented the exact double-touch caption formula that’s working right now.

Tap the link in today’s story (or head to my Bio - BLOGS) to discover how to position YOUR property at the front of this revolution before your competition catches on.

When everyone figures this out, the advantage disappears. Get on it now. 👊

28/06/2025

In case you weren’t aware…

The 3-part bundle of my most impactful trainings disappears tomorrow.

Next week, I separate them into standalone training packages and the overall price more than doubles.

I have no idea if/when they’ll be released together like this again:

Calm Host Content System:
Know what to post, when to post, and how to post… efficiently, effectively and on repeat

Breakthrough Bio Blueprint:
If your Profile isn’t converting guests onto your website/listing… EVERYTHING else you do on the Insta is a total waste of time… literally

Social Proof Snapshot Strategy:
stop posting boring screenshots of reviews that no one looks at, let alone reads. Start posting snapshots that send immediate trust signals to your next potential guest.

As you know, I ain’t a salesman so I’m just gonna leave this here ↴

It’s fricking awesome, these are the most impactful trainings I’ve put together over the last couple of years.

You can keep posting and hoping…

Or invest in yourself (deliberately much less than the cost of a 1-night stay)…

and start to get some ROI for all the time you spend on your content marketing.

Have a super weekend: the link is here (until tomorrow) ↴

Access The Social Media Hotelier

16/06/2025

Hosts: You’re losing thousands because your bio sucks. ↴

Hard truth? Nobody’s following you or clicking to your website/listing because you’re rambling about “tranquil escapes” and “cozy spaces” instead of speaking directly to your perfect guest.

Your competition is stealing your bookings while you waste words.

If your Profile doesn’t grab attention & hold it… everything else you do on Instagram is a total waste of time.

Every post. Every reel. Every story. Wasted.

The Bio Breakthrough Blueprint fixes this fast. Step-by-step formula. No guesswork. More bookings.

It’s FREE inside my Calm Host Content Strategy Bundle - but only for the first wave of buyers.

Bundle drops next week. Templates. Formulas. Systems that work.

Your Profile is a bottleneck. I'll show you how to turn it into a Portal.

Register now or watch your competitors steal your ideal guests tomorrow.

https://thesocialmediahotelier.myflodesk.com/calmhostcontent

The choice is yours. But don't say I didn't warn you.

14/06/2025

Get clear & grow those bookings. Get 1st dibs…

The link to do so is:
🔘 https://thesocialmediahotelier.myflodesk.com/calmhostcontent

Don’t miss out 👊🏼

03/06/2025

I'm so excited for this! 🤗

The awesomely inspiring STR industry copywriter, Genny White, has invited me to discuss how to turn your Instagram Profile from a Bottleneck to a Portal... LIVE!

🙈 No clicks through to your website? EVERYTHING else you do on Instagram is for nothing.

Link Clicks happen overwhelmingly via Instagram Profiles.

We gather Likes for Vanity & Link Clicks for Sanity.

Join us for the lowdown on 12th June 👇

Feel like Instagram just isn’t working for your tour or accommodation business? You might be posting regularly, but if your profile isn’t set up properly, you’re missing out on bookings. In this Tour Pro Talks, I’m joined by Paul Anderson, a retired guest house owner, bestselling author, and...

25/03/2025

I’m super excited to be speaking at Your Air Success – a free event in London on Friday 4th April for STR hosts, property managers, and anyone looking to grow in this space 🚀

I'll be part of a panel diving into storytelling for short-term rentals, and I’ll be bringing the Instagram angle:

✔ How to use Instagram as a tool to build trust
✔ Attract guests (or owner clients) through content
✔ And turn your visuals into bookings

🟢 The event is free to attend, includes lunch, and there’s even a great mindfulness session!

If you’re going, I’d love to meet you in person—come say hi 👋

📍 Register here: https://www.holidaycottagehandbook.com/yourairsuccess
Holiday Cottage Handbook

10/02/2025

If I could go back and change one thing...

I'd have topped listening to generic "Insta-Guru" advice a LOOOOOONG time ago.

Not only because they don't have Short Term Accommodation Businesses to run and market... but because their advice is generic and conflicts with itself.

I don't mean self-conflicting in the long run (everything changes, right?). I mean self-conflicting in super-short spaces of time.

The eagle-eyed amongst you will have spotted that yesterday, I suggested 7 Hooks to deploy in your captions to make them compelling.

Today I'm suggesting you seek industry-specific guidance from someone who has walked in your shoes & come out the other side smiling.

That's why I do what I do: provide specialised help, support, strategy & tips for Short Term Accommodation Businesses.

I do it for free & also have a paid programme (just drop me a DM if you'd like some more detail).

Here's some free advice:

Ignore the Gurus who don't do what you do.
Follow if you'd like more