Aesthetix Digital Agency

05/08/2025

Being “findable” online isn’t what it used to be.

With Google’s AI-powered Search Generative Experience (SGE), clients are seeing AI-generated answers before they see traditional search results.

That means:
-Your website might not show up in the same way
-Local SEO and keywords still matter—but in new ways
-If you’re not part of the answer, you might not be seen at all

We’re helping clinics adapt their SEO and content to stay visible in AI-influenced search.
✅ Local treatment terms
✅ Google Business Profile
✅ AI-readability of website content
✅ Future-proofed content strategy

👉 Message us “SEARCH” and we’ll help you check your clinic’s visibility—before it disappears.

18/07/2025

Ahpra’s new advertising guidelines come into effect on 2 September—and your website is a key part of what needs to be ready.

We’ve already helped 19 clinics get their websites fully compliant—reviewing everything from service pages and treatment copy to testimonials, booking language, and pricing.

If you’re looking for swift, accurate help with your site, we’re here to support you.

👉 DM us “WEBSITE” to learn more.

09/07/2025

SEO has changed.

It’s not just about keywords and rankings anymore—It’s about being visible when the right client is searching.

🧠 Clients aren’t typing “microneedling Sydney.”

They’re asking, “What actually works for post-acne scarring?”

Your content needs to show up with answers—
Not just keywords.

Want to know if your clinic is set up for the new era of search?

👉 DM us to find out more.

03/07/2025

Not sure what you can say in your clinic marketing anymore?

You’re not the only one.

With updated Ahpra advertising guidelines and long-standing TGA rules, it’s easy to feel unsure—even cautious—about every post, caption, and campaign.

That’s exactly why we created the Clinic Marketing Compliance Guide.

It breaks down the latest advertising guidelines for cosmetic and aesthetic clinics—so you can stay visible and safe.

✅ What you can and can’t say
✅ Risks to look out for
✅ Practical examples (in plain English)

📩 Grab your free copy and take the guesswork out of compliance. Link in bio.

AHPRA

22/06/2025

Did you know your clinic website plays a major role in how well your marketing performs—whether it’s Google Ads, Meta Ads, or SEO?

You can be generating great traffic...
..but if your website isn’t built to convert, you could be missing out on clients and patients who were ready to book.

We’ve put together a quick blog post that explains the connection—and how a high-converting website can turn interest into actual appointments.

📲 Check out the post to learn what makes a website actually work for your marketing—and your clinic. https://aesthetixdigitalagency.com/why-your-clinic-website-might-be-costing-you-clients/

06/06/2025

The updated Ahpra guidelines have left many clinics unsure about what they can and can’t say in their marketing.

Most breaches aren’t deliberate. They happen through small oversights.

You don’t need to overhaul everything. But you do need to know what’s changed—and where the risks are hiding.

Grab your free Marketing Compliance Audit and we’ll show you how to adapt your marketing for your clinic.

👉 DM us “COMPLIANCE” to get started.

We help skin clinics, medspas, and medical aesthetics professionals scale through tailored digital marketing strategies—developed by industry insiders who

05/06/2025

Not sure if your clinic’s marketing is compliant with the Ahpra guidelines?

You’re not alone. We’re offering a free Marketing Compliance Audit to help your clinic stay visible and stay safe.

✅ We’ll check for risky claims
✅ Flag anything that may breach new advertising rules
✅ And offer practical suggestions to bring it back into alignment

👉 DM us “CHECK” and we’ll make sure you’re on the right track.

29/05/2025

When bookings slow down, it’s easy to assume marketing is the problem.

But for many skin clinics, the real issue isn’t the marketing — it’s the strategy behind it.

And when the strategy’s off, this is what starts to happen:

● Throwing money at ads with no clear plan
● Messaging that doesn’t speak to the right clients
● Campaigns that aren’t built to convert
● Reports that show clicks, not conversions

When the strategy is off, every dollar feels wasted.

But with the right strategy? Every dollar works harder.

So before you cut back, ask this:

🔍 Is it the marketing? Or is it the waste from a poor strategy?

Let’s build a strategy that actually works.

🔘 Book your Clinic Marketing Consultation. See the link in bio to book.

23/05/2025

It doesn’t matter how good your treatments are, how stunning your space is, or how beautifully your website is designed — if your clinic isn’t showing up when clients and potential clients search, you’re already behind.

Here’s what you need to know:

✅ People are now asking AI tools like ChatGPT and Gemini to recommend a skin clinic near them.
✅ AI is already recommending clinics — and yes, SEO influences those results.
✅ At the same time, Google Search is using AI to answer queries differently than before.

They’re not the same search — but your clinic needs to show up in both.

If you’re not being found — or recommended — you’re not in the running.

We help skin clinics stay visible where it matters most: In Google. In AI. And everywhere your next client is searching.

🔘 Ready to be found first?

Book your Clinic Marketing Consultation → DM us.

21/05/2025

This is where clinic growth starts — not with guesswork, and not with generic templates.

At Aesthetix, we work with intent.

We track what matters, double down on what’s delivering, and bring strategy to every move we make.

No fluff. No hype. Just clear direction and smart ex*****on.

That’s how high-performing clinics grow — on purpose.

🔘 Ready for your next strategic move?

Book your Clinic Marketing Consultation → link in bio.

09/05/2025

AI search is changing how people find skin clinics. Quietly, but rapidly.

Clients aren’t just Googling anymore. They’re turning to platforms like ChatGPT and Gemini with questions like: “What’s the best treatment for pigmentation?” “How do I get rid of wrinkles?”

And now that AI is baked into Google, visibility is shifting — fast.

Clinics that haven’t adapted?

They’re quietly disappearing from search results.
Not because they’re not good — but because they’re not showing up where today’s clients are looking.

At Aesthetix Digital Agency, we’ve been tracking this shift for months.

And we’re already helping clinics stay visible in both traditional and AI-powered search.

Traditional SEO isn’t enough anymore. Your content needs to speak the language of AI.

Want to make sure your clinic is showing up in all the right places?

Book your Clinic Marketing Consultation → DM us.

26/04/2025

At Aesthetix Digital Agency, we know that great marketing for skin clinics isn’t built on guesswork—it’s built on real industry experience, strategy, and results you can measure.

Here’s why skin clinics trust us:

💙 Over 150 Clinics Helped Since 2010
💙 Advanced Aesthetics Marketing Experts
💙 Results-Driven & Clinically Aligned Strategies
💙 Team personally trained in aesthetics, treatments, and clinic language
💙 Powered by the CORE Framework — proven to drive clinic growth
💙 Plain English. No Marketing Jargon.
💙 Proven to Increase Appointments & Revenue

👉 Book your Clinic Marketing Consultation with Kirsten and start scaling with confidence. DM to learn more.