LiFTED Asia

22/08/2025

Massive things are happening at the world’s biggest Hip Hop festival

22/08/2025

Expect the cease-and-desist letters to arrive anytime soon

21/08/2025

The Korean rapper doesn’t catch feelings; she catches flights

21/08/2025

Catch the reggae revolutionary as he spreads love, truth & riddims that move the mind as much as the body

21/08/2025

"It’s the most raw and personal yet polished project I’ve ever done." -

[Vol 5 Issue 08 August 2025]

“It’s the most raw and personal yet polished project I’ve ever done”

20/08/2025

LiFTED’s August cover star is Indonesia’s homegrown Hip Hop star Rich Brian – one of the most ground-breaking and enigmatic artists to break out of this part of the world. Ground-breaking because he came out of nowhere in 2017 as part of an Asia-wide zeitgeist that included the Rap of China phenomenon, DIVINE blowing up in India, 88Rising taking shark-sized bites in the US music industry, and Korea doing what Korea does – but this time with Hip Hop.

Brian was there first. He first went viral under another name in 2016, then signed with his longtime label 88Rising, and the rest, as they say, is history. His first studio album, Amen went top 20 on US Billboard’s top 200 albums chart. He’s collaborated with a who’s who of US and Asian artists on subsequent singles and albums, and he’s just dropped his first album in six years aptly titled WHERE IS MY HEAD?

Rich Brian is an enigma. He is a self-described nerdy Chinese Indonesian kid from Jakarta, but it seems that he has been trying to break away from his Hip Hop persona for a while now, releasing a series of groovier, melodic, ironic Indie songs where he sings about feelings and other non-Hip Hop topics, like his new single, ‘Oh Well,’ which was teased last month. The problem with genre skipping is that he’s still a dope rapper, as his last single ‘Jumpy’ featuring Ski Mask the Slump God attests. He’s got skills to pay the bills, there’s no denying it.

Read more: https://liftedasia.com/articles/the-enigma-that-is-rich-brian

19/08/2025

A fusion of Indian & Mexican food in Singapore

18/08/2025

The Funk legend is coming to Asia on Sunday September 14 at The Ombak Festival in Malaysia

18/08/2025

The Vietnamese MC is back with a PURPOSE

15/08/2025

Hyper Pop candy shell, razor blade center

14/08/2025

The OG Hip Hop trio has never sounded so fresh

14/08/2025

The Taiwanese rapper, a dancer & the director all have LiFTED credentials