15/04/2025
Secretary of Education Linda McMahon last week prompted a collective sigh (and a marketing win!) by confusing "A1" for A.I. during a discussion about technology in schools.
The brand A.1. Sauce brilliantly jumped on this viral moment, quipping, "Every school should have access to A.1.". Their clever Instagram response, featuring an altered bottle labeled "For education purposes only," and got massive attention and positive feedback.
This is a prime example of newsjacking – capitalizing on trending news to amplify a company message and reach a wider audience.
For communication coaches, this highlights the power of being agile and relevant. Imagine if you had offered quick commentary on McMahon's slip-up, discussing the importance of clear communication, especially in public speaking!
Newsjacking is valuable because it can build your thought leadership and connect you to current events.
To maximize impact, think SEO.
What keywords are people searching for related to this story?
Terms like "public speaking bloopers," "communication mistakes," "newsjacking marketing," "social media strategy," and even "A.1. Sauce AI" could have been relevant.
By using these (and other) terms in your social media post, it increases the likelihood of your content being noticed. Good luck on your next newsjack!
