
26/07/2025
🚨 𝗠𝗮𝗷𝗼𝗿 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮: 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝘂𝗹𝗹𝘀 𝗢𝘂𝘁 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗔𝗱𝘀
Amazon just exited Google Shopping Ads — and the ripple effects are already showing.
For years, Amazon quietly dominated search visibility through Google Shopping, driving traffic at scale.
𝗡𝗼𝘄? 𝗧𝗵𝗮𝘁 𝗮𝗱 𝘀𝗽𝗮𝗰𝗲 𝗶𝘀 𝘂𝗽 𝗳𝗼𝗿 𝗴𝗿𝗮𝗯𝘀.
✅ CPCs are dropping
✅ Impressions are up
✅ Competitors now have a real shot at top visibility
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗰𝗵:
Unless you step in, you’re also losing coverage that Amazon once provided for your listings.
𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗮𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗼𝗳𝗳-𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗰𝘁𝗶𝗼𝗻.
Here’s what I’m recommending for brands and clients:
🔹 Launch Google Ads to Amazon PDPs & Storefronts
🔹 Reallocate budgets where Amazon once dominated bids
🔹 Build a sustainable traffic funnel you control
🔹 Monitor overlap between your DTC & Amazon efforts to avoid cannibalization
𝗧𝗵𝗲 𝗴𝗮𝗺𝗲𝗯𝗼𝗮𝗿𝗱 𝗷𝘂𝘀𝘁 𝘀𝗵𝗶𝗳𝘁𝗲𝗱.
The brands that act early will win shelf space, market share, and visibility at a lower cost than ever before.