Young and Profiting (2025)

16/08/2025

If you want to scale fast, hire the best talent.

If you want to scale sustainably, fire toxic clients.

15/08/2025

Steal these ChatGPT prompts to 10X the back-end of your content creation 👇🏼

(Save this post for later)

1️⃣ To research industry Competitors
👉🏼 “I want you to analyze my top competitors in [your industry] on [specific platform: provide the direct links to their social media profiles] Identify their content strategies, engagement patterns, strengths, and weaknesses. Present this in a competitive analysis table format, with categories for post frequency, content type, engagement rate, audience feedback, and unique selling points.”

2️⃣ Find out your audience’s pain points and goals
👉🏼 “Act as an expert social media strategist. Research and identify 10 frustrations, 10 desires, and 10 fears that [your target audience] experiences regarding [your industry/niche]. Present the findings in a table format, with the x-axis labeled 1-10 and the y-axis labeled 'Frustrations,' 'Desires,' and 'Fears.”

3️⃣ Generate a content calendar with post ideas
👉🏼 “I offer [service offering] targeting [specific audience]. Develop a 30-day social media content plan that includes best performing post types for [platform], that include [niche topics], my audience’s frustrations, desires, and fears, with call-to-actions leading to my [CTA] Provide this in a structured Monday to Sunday calendar format.”

4️⃣ Spark new angles from old content
👉🏼 “I’m going to copy and paste one of my past top-performing LinkedIn posts. Analyze the key theme, tone, and structure. Then brainstorm 5 fresh content angles or spinoffs I can create from this, in the same voice but with a new twist.”

AI should NEVER replace you 🫵🏼

But when used wisely, it can help you stay sharp and save time.

How do you use AI to stay ahead with your social media?

Share your hacks in the comments ⬇️

14/08/2025

5 years ago, this woman changed my entire life.

When we first met, YAP was still a side hustle.

I was working my corporate job, feeling secure at a Fortune 50 company.

But I was playing it way too safe.

And somehow… she knew it before I did.

She looked me dead in the eye and said:

“Quit your job. Start your agency. I’ll be your first client.”

The craziest part is… I actually did it.

I launched YAP Media with ONE client: Monahan.

Six months later, I quit my corporate job.

And five years later? YAP Media is going to hit 8-figures by the end of the year ‼️

She encouraged me to start before I felt ready.

And it changed the whole trajectory of my career.

So today, I’m not just saying Happy Birthday… 🥳

I’m saying thank you. 🥹

Because of you, Heather, I stopped playing small.

And started building something huge!

Love you forever 💜💜💜

13/08/2025

Being great at what you do won’t make you rich.

If it did, the internet wouldn’t be full of insanely talented entrepreneurs…

Still struggling to make money.

I’ve been there too.

Early in my journey, I had the skills, audience, traffic… But no revenue.

Because those things don’t pay the bills.

But irresistible offers that…
✅ Solve a specific, painful problem
✅ Position it for the right buyer
✅ Package it so it sells on repeat

DO! 🤑

The real money comes from turning what you know into something people pay for.

It took me years to crack that code. Now I’m sharing it with you in 6 steps:

🔥 Establish expertise 👉🏼 What do people always ask you for help with?
🔥 Define the transformation 👉🏼 What transformation will your course or offer provide?
🔥 Outline The Framework 👉🏼 Break your transformation into 3–7 key steps.
🔥 Choose Your Offer Format 👉🏼 Will your offer be live, pre-recorded, or hybrid? Will you include videos, quizzes, or worksheets?
🔥 Create an Irresistible Offer 👉🏼 Make your offer a no-brainer with added freebie bonuses!
🔥 Launch Your Sales Funnel 👉🏼 Ensure all parts of your funnel are intact - top, middle, bottom.

I break down each step in my newsletter so you can skip the years of trial and error.

📧 Want the full breakdown straight to your inbox? Join 30k others here: https://youngandprofiting.co/DOWnewsletter

11/08/2025

I wish more people knew this…

But you don’t need to be an expert to teach.

You just need to document while you learn.

When I started YAP, I wasn’t some media mogul.
It wasn’t even my full-time job.
It was my SIDE hustle.

Yet, I was interviewing the world’s entrepreneurs, learning in real time, and sharing the lessons along the way.

And that built my brand, my network, my credibility, EVERYTHING 💯

Nathan Barry said it best during our recent convo on YAP:
(You can catch the full thing here: https://link.chtbl.com/yap_nathanbarry?sid=FBpost)

“People don’t teach because they’re experts…

We perceive them as experts BECAUSE they teach.”

Nathan didn’t have a college degree.
He dropped out at 17.
With no “professional” credentials.

But what he had was a willingness to share what he was figuring out in real time.

And that decision is what built his audience.

Now his company, Kit (formerly ConvertKit), is valued at over $40M ‼️

So if you’re building anything today, here’s our advice:
📌 Don’t hoard what you’re learning.
📌 Share it.
📌 Teach it.
📌 Document it.

Because visibility doesn't come from knowing it all.

It comes from being bold enough to share what you know, right now.

09/08/2025

Always make sure your work ethic brags for itself whenever you're not in the room.

07/08/2025

90% of businesses fail.

But the 10% of businesses that don’t?

They’re built by people who:
👉🏼 Plan smart
👉🏼 Move steady
👉🏼 Don’t blow away their savings in month one

I’ve seen too many dreamers quit their jobs with zero backup…

Thinking hustle alone would carry them.

But no income = no runway.

And no runway = a crash landing.

Here’s what the smart 10% do:
✔️ They keep a stable income
✔️ They build skills that support their business
✔️ They earn while they grow

That’s why I’ve partnered with Intuit to help creators, side hustlers, and future CEOs build their businesses the right way.

Intuit is inviting YOU to join their Expert Network of tax and bookkeeping professionals: https://youngandprofiting.co/Intuit

Where you can:
💻 Select the hours you work, wherever you want
📈 Build skills your business actually needs
💰 Earn real income on your schedule

So what are you waiting for?

Be part of the 10% that succeeds ☝🏼

06/08/2025

350+ interviews. 🗣️

7 years behind the mic. 🎙️

Millions of podcast downloads 🎧

And to celebrate 7 years of YAP this year?

I’m flipping the script and going on 7 of YOUR podcasts 🫵🏼

I’ve already recorded 4 episodes so far.

And let me just say, you guys did NOT disappoint. 🙌🏼

But I’m not done yet – I’ve got 3 more slots to fill ‼️

So if you’ve always wanted me on your podcast, this is your shot!

👇🏼Here’s how it works:
⭐ Leave a review for YAP: https://youngandprofiting.co/ReviewYAP
📬 Submit your pitch: ttps://youngandprofiting.co/7years

You interview me. Then I’ll replay your episode on Young and Profiting so millions hear your voice too.

Already applied? You’re still in the running.

Didn’t apply yet? What are you waiting for? ☝🏼

05/08/2025

My company is currently on track for 8 figures.

The ONE decision that could’ve killed us early on?

Saying YES to the wrong clients.

Early on at YAP Media, we had clients who:
❌ Disrespected my team.
❌ Micromanaged every move we made.
❌ Approved content, then changed their minds last minute.

By 2022, we knew things had to change…

So #️⃣NiceClients2022 became our top priority.

If you didn’t treat us like a partner, you didn’t get a contract.

Was it risky? Sure. 🤷🏻‍♀️

But bad clients cost you more than they pay.

They drain your team.
They break your momentum.
And they slow down your growth.

Want to scale?

You don’t need every single client.

You only need the right ones. 👏🏼

04/08/2025

Overthinking is an addiction.

And high performing entrepreneurs are prime targets. 🎯

I thought I was being “meticulous” when I would overanalyze…
👉🏼 Every sales pitch I sent out
👉🏼 Every sentence I said on air
👉🏼 Every tiny piece of feedback

When in reality? I was hardly making forward progress.

Instead, I was stuck in a mental hamster wheel, burning energy 🐹

Dr. Caroline Leaf joined me on the podcast and she broke it down perfectly:
(You can catch the full episode here: https://link.chtbl.com/yap_carolineleaf?sid=FBpost)

“Overthinking releases feel-good chemicals in the wrong way.
It creates internal disorder.
You feel like you're thinking, but you're not moving.”

I realized what I thought was productivity was actually PARALYSIS.

Here’s how she broke it down:

🚩 Overthinking is:
👉🏼 A mental loop that goes nowhere
👉🏼 Triggered by past stories, judgment, or comments
👉🏼 Addictive and disordering (yes, even chemically)

To break out of it?
💭 Identify the thought pattern.
🔎 Track the who, what, when, why, how.
⏩ And shift into deep thinking.

✅ Deep thinking is:
👉🏼 Slower, more intentional
👉🏼 Taps into your non-conscious, creative mind
👉🏼 Helps you process, grow, and rewire old stories

To tap into it?
📚 Read fiction.
🤔 Slow your thoughts down.
🧠 Let your brain reconnect with story, nuance, and meaning.

Because overthinking keeps you stuck…

While deep thinking moves you forward.

And if you want to lead, create, or grow,

You can’t afford to confuse the two.

25/07/2025

Stop wasting your time with shallow work…

And instead start mastering deep work productivity with these 9 steps👇🏼

Shout-out to Cal Newport who shared ALL of this with me during his YAP episode: https://link.chtbl.com/yap_calnewport?sid=FBpost

🧠 SET THE MINDSET 🧠
1️⃣ 3 Principles of Deep Work
↳ Do fewer things at once – your sustainability and overall productivity will increase.
↳ Work at your natural pace – plan for harder seasons, and easier seasons.
↳ Obsess over quality – when you care about the quality of your work, you will care less for pseudo productivity.

2️⃣ Embrace Boredom
↳ Being distracted all the time impacts your focus everywhere else.
↳ Expose yourself to boredom throughout the day so when it comes down to “boring” deep work, your brain is used to this psychological state.
↳ Start by running an errand once a week without your phone.

3️⃣ Give Yourself More Time
↳ Our brains are bad at predicting how much time an abstract task will take.
↳ Our default setting is that tasks will take a lot less time than they actually do.
↳ Plan out your schedule as normal… Then double it.

💻 SET THE STAGE 💻
4️⃣ Work Rituals
↳ Rituals can guide your brain into a new cognitive state.
↳ Find different places to work on different tasks.
↳ Incorporate physical movement into your ritual.
↳ As you shift into your deep work flow, think about what you want to complete.

5️⃣ The Push & Pull System
↳ Create a running list of initiatives and action items.
↳ Sort them in order of most to least priority.
↳ When a task is “pushed” onto your plate, update the list accordingly.
↳ Focus working on the top 3 tasks.
↳ Once complete with a task, pull another from the queue.

6️⃣ Review Your Weekly Calendar & Ask Yourself
↳ How much free time do I have?
↳ When is this free time?
↳ What are the smallest changes that would make the biggest difference?
↳ What would make this calendar less stressful?

🗓️ SET THE SCHEDULE 🗓️
7️⃣ Time Blocking
↳ Time block your calendar in 30/60 minute increments with a specific task.
↳ Use the Pomodoro method (25min work/5min break) to gamify your tasks.
↳ Reward yourself with a distraction after you’ve completed your task.
↳ This gives your brain clarity on what it’s supposed to be working on.

8️⃣ Multiscale Planning
↳ Write out your quarterly, weekly and daily goals.
↳ When you work on your weekly plan, refer to your quarterly plan.
↳ When you work on your daily plan, refer to your weekly plan.
↳ This gives you a more realistic idea on how much time to set per goal.

9️⃣ Schedule Slow Work Seasons
↳ No meeting days once a week.
↳ End work early once a month.
↳ Schedule rest project after a major one.
↳ Work in focused 6 - 8 week cycles, with a 2 week cool-down period afterwards.

If you made it to the end…

What productivity method are you going to start using today? 👇🏼

24/07/2025

Confidence isn’t arrogance.

It’s knowing damn well you earned your seat, and refusing to shrink to make others feel better.

So yeah… I am full of myself.

Full of working late nights.
Full of making bold moves.
Full of achievements I never waited for permission to claim like…

👩🏻‍💼 Building an agency from scratch that’s about to hit 8 figures.
🎙 Hosting a Top 10 entrepreneurship podcast with millions of downloads.
🎤 Speaking on global stages and was named a Real Leaders Top 50 Keynote Speaker.

I didn’t get here by playing it safe.

And I’m not playing small to make anyone more comfortable now.

If you’re not full of yourself, your voice, your value, your vision…

WHO will be?

Take up space.

Celebrate your growth.

Be unapologetically loud about what you’ve earned.

And if that makes people squirm?

Let. 👏🏼Them. 👏🏼 Squirm. 👏🏼

Young and Profiting