Springup PR

17/08/2025

Hire the right care home manager…then everything else will fall into place!

16/08/2025

Want to get more enquiries to your care homes via Google Ads?

Use different campaigns for different homes!

15/08/2025

“Requires Improvement” care homes ALSO have loads of PR “good news” stories for the press…

14/08/2025

Want to get more enquiries to your care home?

Having a website and a page is NOT enough!

13/08/2025

👉 Care Home Exclusive! 🏡

How an “inadequate” care home got 7 bed enquiries over 2 months.

When it was previously getting ZERO.

Moreover….

👉 ALL enquiries came through a Google PPC/Live Chat strategy.

Having a digital marketing strategy such as this is as close as you’ll get to a “secret sauce” for generating more care home bed enquiries!

This is from my video “How I got an (inadequate) care home more bed enquiries!”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

12/08/2025

Want more families to contact your care home once they are on your website?

Make sure there are clear calls to actions!

e.g.
✅ Telephone number TOP RIGHT on every page!

This excerpt is from my video “What should a care home website look like - and achieve?”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

11/08/2025

👉 “How I build care teams that deliver outstanding care” reveals Geoffrey Cox, founder and CEO of Southern Healthcare (Wessex) Ltd.

Geoffrey was my latest guest on the Care CEO Success Stories podcast.

In this episode Geoffrey shares with me:

✅ how Southern Healthcare achieved CQC "Outstanding" ratings for 3 of its care homes

✅ his leadership ethos of supporting and encouraging his team.

✅ the importance of building a passionate and loyal care team through appreciation, support, and recognition

And a whole lot more!

Another inspiring episode of this exclusive podcast. 😀

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR interviews Geoffrey Cox, founder of Southern Healthcare, a family-run nursing ...

10/08/2025

Want ongoing PR for your care homes to help “get the word out there”?

The EXTRA good news is that your residents and their families love being involved in care home press stories!

09/08/2025

Every care home in the UK can get positive media coverage at least every 2 to 3 months

Regional journalists - radio, BBC, ITV, print, online - all LOVE care home stories! ❤️

✅ You’re strong on human interest…

✅ You’re looking after our nation's elderly

✅ You are care experts.

✅ You have many heart-warming stories. 💗

In this video, I talk about amplifying your word of mouth reputation by securing positive media coverage!

This excerpt is from the video of my talk at the Care Show 2025 “How To Get (Way) More (Private) Enquiries To Your Care Homes”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

08/08/2025

Want to increase conversion rates from enquiry to resident for your care homes?

1. Treat EVERY ENQUIRY like gold dust! ✨

2. Follow up an enquiry within 1 hour.

3. Follow up enquiries MORE.

The quicker you respond to enquiries the better impression you give.

And position yourself as the vital help a family member needs when looking for a care home.

This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

07/08/2025

Want to know what shocks me?! 😱

How care homes fail to communicate or thank those who refer residents to them and, to be honest, keep them in business!

So make sure you’re in regular contact with what I call your care home “influencers” or “VIPs”

Such as:

✅ GPs

✅ Healthcare professionals

✅ Commissioners

✅ Nurses

✅ Hospital discharge teams

✅ Physiotherapists

✅ People from dementia charities

etc…

This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

06/08/2025

👉 “How care homes can prevent hospital admissions” reveals Nichola Stefanou, Chief Executive Officer of Healthcare Management Trust (HMT).

Nichola was my latest guest on the Care CEO Success Stories podcast.

In this episode Nichola shares with me:

✅ the importance of “positive risk-taking” and up-skilling in care homes to enable faster, safer discharges and reduce unnecessary hospital stays.

✅ how to build partnerships with NHS providers and commissioners to streamline referral processes and integrate care services.

And a whole lot more!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR speaks with Nichola Stefanou, Chief Executive Officer of Healthcare Management...