02/12/2023
How important is dental copy writing? ⬇️
When you think of dental marketing, Copy writing isn’t the first thing that comes to mind, right?
Most dentists find it odd actually that this is a service we discuss with them, they always think “well writing captions is a given and it’s pretty easy”
THERE IS SO MUCH MORE TO IT!
Copy writing refers to the art of selling or persuading, using words.
So much comes into play with sales copies. For example, the tone and language you use reflect your brand and how you present yourself as a doctor.
You may think some people just have a gift of persuading. In fact, no book or coarse could really teach it to you, that’s correct ….. but the best dental copywriters learned it through experience.
An amazing dental copywriter will know just how to drive the right emotions from your patients; that’ll leave them feeling as though they will miss out if they don’t book an appointment with you.
Summary: don’t underestimate the power of a good dental copywriter ✍️