
26/08/2025
Non-disclosure agreements (NDAs) are hardly rare in the world of live events, but when The Walt Disney Company is involved, the need for confidentiality invariably reaches ‘a whole new world’ of importance. This was precisely the situation that HQ Worldwide Shows (HQWS) was faced with ahead of the launch of Disney Abu Dhabi. While still onsite at another high-profile event – the teamLab Phenomena Abu Dhabi Inauguration Ceremony [TPiMEA #54] – HQWS senior leadership was called into a high-level briefing with Miral officials to discuss what would become one of the most significant cultural developments in the history of the UAE.
HQWS Founding Partner and Chief Creative Officer, Katie Veira, took up the story: “Under strict NDA, our executive team was presented with an overview of the project, which was due to take place in just under three weeks,” she revealed. HQWS was tasked with conceiving, producing, and executing three key moments: a unique, high-impact photo opportunity at the future location of the new Disney Abu Dhabi, for Abu Dhabi and Disney leadership; a large-scale global media junket hosting 500 top-tier regional and international journalists; and a bespoke nighttime spectacular marking the official announcement 🏰
Read the full story in the latest issue of TPiMEA 🗞️
🔗: https://www.tpimeamagazine.com/disney-abu-dhabi-launch/
📸: HQWS, Flash Art