08/06/2025
One second doesn't sound like much, right? But in the world of apartment websites, one second can be the difference between a signed lease and a lost prospect.
Here's the science: For every additional second your website takes to load, you lose 7% of potential conversions. That means if your site takes 4 seconds to load instead of 1 second, you're losing 21% of people who could have become residents.
Let's put this in real numbers: If 100 qualified prospects visit your website this month, and your site is slow, you could be losing 21 potential applications before people even see what you have to offer.
But here's what's really happening during that delay:
Prospects are sitting there waiting, getting frustrated, and forming negative opinions about your management before they've even seen your apartments. They're thinking, "If they can't even make their website work properly, what's their maintenance response time like?"
Meanwhile, your faster competitors are capturing those same prospects with sites that load instantly and create positive first impressions.
The solution isn't complicated - it's proper website optimization. When your site loads in under 2 seconds, prospects stay engaged, explore your community, and move forward in the leasing process.
Don't let slow loading speeds cost you residents. Speed matters.
Ready for a website that works as fast as you do? Email [email protected]
