09/10/2025
The Beam theatre project in Hertford has dealt East Herts Council another financial blow, with an expected £200,000 income for this financial year turning into a projected £70,000 loss.
It comes after consultants earlier this year slashed the new £30m theatre’s predicted income over the next nine years from £19.5m to £4m.
Cllr Carl Brittain (Grn), executive member for financial sustainability at the council, said the latest hit, made based on forecasts after the first quarter of the financial year, was “largely due to the delay in recruiting a chef”.
He told an executive meeting on Tuesday (7 October): “An appointment has now been made, a food offering is now available, and this should significantly improve the financial results going forward.”
The theatre opened to the public in August last year.
Around £184,000 of the total £270,000 projected change in 2025/26 annual income following the first quarter of the financial year stems from the delay, with other financial pressures from the theatre, including £47,000 from ticket sales and £32,000 from utilities costs.
In response to a question from Cllr Ian Devonshire (Con) about the delay in appointing a chef, Cllr Brittain said he understood that the new theatre director – Steve Sargeant – had felt it would be “detrimental to the business as a whole … if we tried to do too much”.
Cllr Brittain continued: “The idea was to put on hold the food offering while we got other aspects of the business up and running in a better way.
“It was probably just that the original plan was possibly too ambitious, and now we’re in a position that we can build it up.
“Any new business takes a while to build, and we were possibly just a little bit optimistic about how quickly we could build it up from scratch.”
Executive member Cllr Vicky Glover-Ward (Grn) said it “should be remembered” that it was only in March that Stage Two at Beam opened “and getting the bookings for that had to take precedence … over a chef and food”.
She added that the “soft launch” of food offerings had “gone really well”, and that a “full food service” is now being offered.
Cllr Brittain also pointed out that “theatre is a seasonal business … the summer months tend to be quieter and between September and December we can expect the theatre to be much busier”, especially with the Beauty and the Beast pantomime from December.
“Hopefully, that will be successful this year and going forward we’ll start to see that it’s bringing in some income to the council,” he said.
The council’s revenue budget is now forecast for an overspend of £789,000 across 2025/26 as a whole, with other pressures coming from a loss of rent at Rapier House in Ware and lower than expected car parking income.
Councils are legally required to set a balanced budget for the year, with East Herts forecasting a surplus of just £6,000 when it set its 2025/26 budget.
Cllr Brittain said: “The pressures within this report are being scrutinised to ensure that the same pressures are not fed into the 2026/27 budget-setting process.”
In better news for the council, there has been a £698,000 reduction in the amount of aged debt it owes.
According to Cllr Brittain, the figure includes settlement of a “large debt” and “it is anticipated that this figure will continue to reduce as more work is done to resolve old debts”.
✍Original copy via Local Democracy Service by Christopher Day