Socially Connected Consulting

24/10/2025

🥁 What’s it really like to jam with music legends?⁠
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Find out on the next episode of It’s The Groove — featuring legendary drummer Tris Imboden, whose beats have powered icons like Chicago, Al Jarreau, and Kenny Loggins. 🎤✨⁠
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He’s sharing stories from behind the kit, the studio, and the spotlight — and trust us, you’ll feel like you’re right there with him.⁠
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🎧 Now Streaming!⁠
Don’t miss this one — hit that reminder, subscribe, and get ready to groove! 💥⁠
LINK IN BIO!⁠
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24/10/2025

🎙️ Want to be the kind of podcast guest producers love to book?
Learn from Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room, as she shares pro tips for shining on both video and audio.

From tech checks and sound quality to lighting and backgrounds — this guide helps you avoid awkward delays, sound confident, and look polished every time. Whether you’re joining a podcast or prepping for social media clips, these tips will help you make a standout impression.

✨ From the PRNEWS Pro workshop: “PR Content Creation and Storytelling”
Part of “Best Practices in Audio-Based Storytelling.” https://buff.ly/qkxOBqd

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

22/10/2025

💡 What’s actually working in 2025?

It’s the question everyone’s asking, because let’s be honest, the digital world changes fast. What worked in 2023 (or even last year) might already feel outdated.

Between smarter algorithms, evolving AI tools, and changing user habits, businesses are constantly trying to stay one step ahead.

So… what really makes digital marketing effective this year?

Here’s the good news: the most successful strategies all have one thing in common — they put the user first.

Let’s dive into the 9+ marketing strategies that are shaping business growth in 2025 (and beyond). https://buff.ly/vp8R5hh

Proven Tactics to Stay Ahead in the Evolving Digital Landscape

20/10/2025

Ever notice how you trust a podcast host’s recommendation way more than a regular ad? 🎧

That’s the magic of host-read ads — they feel more like advice from a friend than a sales pitch. And it works. According to SiriusXM Media, 1 in 3 listeners say their favorite host feels like a friend and when that trusted voice shares a story about a brand, people remember it.

✨ Host-read ads have 67% unaided recall and boost brand familiarity by +10 points compared to other types of ads.

When you build trust, your message sticks. Read more here! https://buff.ly/bA0rXYn

If you’re a podcast superfan or indie podcasting, you already know the information I’m about to impart. Hang in there because we will get…

17/10/2025

🎙️ Did you know YouTube is the top platform for podcasts right now? Our own show, It’s The Groove, gets the most love there and for good reason!

With over 1 billion monthly podcast listeners/viewers, YouTube isn’t just for video anymore. Between the audio-only listening option for Premium users and a flood of creator-led shows, it’s quickly becoming the go-to spot for podcast fans everywhere.

That means huge opportunities for podcasters to grow their audience and engagement.

Have you thought about uploading your podcast to YouTube yet? 👀
https://buff.ly/HWi51op

Some handy tips for your YouTube channel building approach. 

15/10/2025

Five years ago, influencer marketing felt like a bit of a mystery. 👀
Brands knew they had to do it—but didn’t always know why.

“It was really tactical… We needed content, we needed to work with these folks, but we weren’t exactly sure what that’s getting us,” shared Casey DePalma McCartney, Chief Brand Communications Officer at Unilever US, during Advertising Week New York.

Fast forward to today, and influencer marketing isn’t just a nice-to-have—it’s the heartbeat of how brands connect with people. 💬

“So much so that it’s actually probably the most powerful part of what you can do to connect with your consumers,” added Damon Berger, Head of Consumer Digital Marketing at Gap, Inc.

Read more here! https://buff.ly/HJArcg6

Five years ago, influencer marketing was seen as experimental. Brands knew they needed to do it, but often didn’t know why.

13/10/2025

Hope my friends in Canada are having a great Thanksgiving!

11/10/2025

Podcast episodes for a cozy weekend!
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Light the candles, grab your favourite blanket, and spend the weekend with It’s The Groove Podcast! 🎶 From soulful grooves to feel-good jams — our podcast is the perfect fall soundtrack.⁠
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🎧 Hit play & groove with us all weekend long! We're on YouTube, Apple and Spotify! And visit our website at itsthegroove.com to read our blog!⁠
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06/10/2025

Brandon Leibel—CEO & Co-Founder of Sand Cloud shares his top 5 best practices for reinvestment that can fuel growth and take your company to the next level.

Check out the article and let me know: which of these strategies resonates most with you?
https://buff.ly/pZejtyu

03/10/2025

AI is everywhere in small business marketing right now. Everyone’s talking about it, and it might feel like you have to jump on board.

But here’s the truth: AI is just a tool. A smart one, yes, but it doesn’t replace your overall marketing strategy.

If you’re curious (or feeling a little FOMO), there are simple ways to evaluate AI and ease into it without the overwhelm.

👉 Here’s what every small business owner should know about using AI in marketing and how it can actually support your growth. https://buff.ly/yh8QRP9

01/10/2025

✨ Hello, October! 🍂 My favorite month of the year and it also happens to be my birthday month! 🥳 Looking forward to all the cozy vibes, celebrations, and new opportunities this season brings. What are you most excited about this October?

29/09/2025

Setting the right goals isn’t just about getting things done, it’s about moving in the direction that actually matters.

This article breaks down how to create goals that are clear, specific, and aligned with what you value most. Using the SMART framework, you’ll have a step-by-step guide to set meaningful objectives, build actionable plans, and track progress that really sticks.

I’d love to hear your thoughts! How do you approach goal-setting in your personal or professional life? Drop a comment and let’s share strategies.

👉 Check out the article here https://buff.ly/knBY3fQ

Discover effective strategies for creating goals and objectives that drive success. Learn how to set SMART goals, align them with your vision, and track your progress for optimal results.