More than a Few Words

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More than a Few Words A bite-sized podcast that cuts through the noise, delivering marketing ideas, with no fluff and no jargon.

Whether you're running a company from your kitchen table or the corner office, this is your space for practical advice, strategy and inspiration.

10/01/2026

Can I copy my competitors? Sure, you could—but that’s basically leaping off the marketing roof with everyone else and hoping you land in the same spot. Not exactly a winning strategy.
Instead:
Study your competitors—don’t clone them. Understanding what others do helps you find your own lane, not follow theirs.

Define your “why.” “Great service” and “free estimates” aren’t differentiators. They’re table stakes. Find what really makes you different.

Know your true competitors. The HVAC company selling to builders isn’t competing with the one doing home repairs. Same industry, totally different game.

Let data guide you. Use ChatGPT to identify competitors, analyze your messaging, and build a matrix of what sets you apart.

Show, don’t tell. Create a “Why Choose Us” page that highlights your difference in a way your customers actually care about.

You can follow the crowd, or you can build your own ladder and climb higher.

10/01/2026

Not everyone will buy your product. The sooner you figure that out, the sooner you will start selling more.

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06/01/2026

Black Friday - Is not a one day event! It should be just one day in your holiday season. Plan for it, but don't hang your whole season on one day.
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Welcome to 2026.This week is exciting for a lot of reasons. It’s the beginning of a new year, which means I get to close...
06/01/2026

Welcome to 2026.
This week is exciting for a lot of reasons. It’s the beginning of a new year, which means I get to close the book on last year and start fresh. I will be bringing along what worked and letting go of what didn’t.

This week is also special because on January 7, I’ll be marking a big milestone: the 16th anniversary of this podcast. It’s kind of hard to believe I’ve been talking that long, but my mother would not be surprised. She always said I was born talking.

While the show has gone through plenty of iterations, one thing has stayed consistent, a focus on creating great marketing insights for marketing professionals.
https://morethanafewwords.com/1182-whats-new-in-2026

05/01/2026

Ypu have a great website. It looks pretty, but it needs to do more than that. Make sure your website is doing its job!
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03/01/2026

Let’s go on a buying journey. Think about the last item that you bought, where you spent more than $100.

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Learning to write great headlines is key for blogs, email and social media!
02/01/2026

Learning to write great headlines is key for blogs, email and social media!

No matter how interesting your content is, if the headline doesn’t grab attention, readers will scroll right by.

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A Conversation, Ten Years in the Making

It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.