EMARKETER

15/08/2025

What were our biggest takeaways from Prime Day this year? How is Amazon weathering tariffs so far? Could Amazon’s AI future be in wearables?

All of this and more on today's episode of the Behind the Numbers podcast with Senior Director of Briefings Jeremy Goldman and Analyst Rachel Wolff: https://youtu.be/2QhXdqs9leo

Made possible by Awin

15/08/2025

📊 Thanks to everyone who joined us last night at the Axel Haus for our Charting the Future event! Each floor was buzzing with lively discussions and thoughtful questions as our analysts showcased four underexplored areas of digital advertising.

What’s next?

Tune into our webinar on August 21 with EMARKETER’s Sarah Marzano and IAB’s Collin Colburn as they unpack the opportunities and challenges in an increasingly complex commerce media space. Save your spot at the link in bio 🔗

Join us in New York City on September 9 for our Future of Digital Summit! See the full speaker lineup and grab your tickets at the link in bio 🔗

15/08/2025

📊 Thanks to everyone who joined us last night at the Axel Haus for our Charting the Future event! Each floor was buzzing with lively discussions and thoughtful questions as our analysts showcased four underexplored areas of digital advertising.

During his presentation, Blake Droesch highlighted overlooked opportunities for advertisers across social media, digital video, commerce media, and search. EMARKETER subscribers can dive deeper into his full report, here: https://content-na1.emarketer.com/5-overlooked-digital-ad-opportunities

What's next?

Tune into our webinar with EMARKETER’s Sarah Marzano and IAB’s Collin Colburn as they unpack the opportunities and challenges in an increasingly complex commerce media space: https://cloud.insight.insiderintelligence.com/20250821-CommerceMedia-Webinar_RegpageProgPro?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_commerce_media_webinar_0815

Join us in New York City on September 9 for our Future of Digital Summit! See the full speaker lineup and grab your tickets, here: https://www.emarketer.com/events/summit/2025-future-of-digital-live/?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_future_of_digital_live_0815

14/08/2025

🚨 One week away! Join EMARKETER's Sarah Marzano and Collin Colburn, Vice President, Commerce and Retail Media, at IAB, as they dig into what’s behind commerce media’s slowing growth momentum, how budget pressure is shifting priorities, and where non-retail platforms might find new opportunities.

RSVP for our August 21 webinar: https://cloud.insight.insiderintelligence.com/20250821-CommerceMedia-Webinar_RegpageProgPro?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_commerce_media_webinar_0814

14/08/2025

One in five US consumers who saw digital out-of-home retail media say the ads made them consider new brands or products, according to new research from Vistar Media. In a new survey report, explore why physical stores are still an essential touchpoint for engagement and how in-store retail media inspires real-time action.

Get the Report: https://tinyurl.com/4v69989f

13/08/2025

American Eagle’s new jeans campaign with Sydney Sweeney got everyone talking and got our analysts asking, "What does it really mean for a campaign to miss the mark?" And more importantly, "What can brands do about it?"

Join Suzy Davidkhanian as she hosts Sky Canaves and Arielle Feger to unpack recent examples from Apple, Dove, and Peloton, and to share actionable insights for marketers: https://podcasts.apple.com/us/podcast/sydney-sweeneys-american-eagle-ad-when-marketing-misses/id1113097936?i=1000721753349

Made possible by Awin

13/08/2025

📈 Our Charting the Future event, focused on underexplored digital advertising opportunities, is tomorrow! Save your spot: https://cloud.insight.insiderintelligence.com/20250814-ChartingTheFuture_RegpageProgPro?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_charting_the_future_event_0813

Here's what you can expect:

– An exclusive presentation from EMARKETER analyst Blake Droesch based on his new, highly-anticipated report, "The New Frontiers in Social, Video, Commerce Media, and GenAI Search"
– A walkthrough of emerging digital trends before they go mainstream
– Direct access to our other analysts so you can dive into the data and ask how you can incorporate the insights into your business strategy

Whether you’ve joined us at Axel Haus before or are considering attending for the first time, we hope to see you there!

📅 Thursday, August 14
⏰ 4-7 PM
📍277 Mott Street, New York, NY 10012

12/08/2025

Less than a month to go! Join more than a dozen EMARKETER analysts and some of the biggest brand and agency minds in New York City for our Future of Digital Summit. RSVP here: https://www.emarketer.com/events/summit/2025-future-of-digital-live/?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_future_of_digital_live_0812

What you'll walk away with:
– Fresh projections from EMARKETER’s 2026 Future of Digital report
– Actionable insights to guide your 2026 strategy (and beyond!)
– New connections with 300+ senior marketing peers

Looking forward to welcoming you to the City Winery New York on September 9!

Thank you to our partners MNTN, GIPHY, TripleLift, Viral Nation, and Amazon Ads.

11/08/2025

By 2029, we expect Instagram to have almost 10 million more Gen Z social media users than TikTok. And Gen Zers are using Instagram differently than millennials and older generations.

Minda Smiley and Jasmine Enberg join the Behind the Numbers podcast to discuss Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp’s ads.

Watch the full episode, here: https://youtu.be/n2Dk2G-AIDU

Made possible by Awin

08/08/2025

The definition of search is changing.

On today's episode of the Behind the Numbers podcast, we're asking if Google is really holding off the AI search challengers, how its AI Overviews are reshaping search behavior, and why more AI searches don’t necessarily mean a surge in ad revenue.

Tune in to the full discussion with Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser: https://youtu.be/_XPSzS6kyuc

Made possible by Awin

08/08/2025

Location matters in real estate—and in retail. Do you know which part of the US was lovin’ McDonald’s Minecraft promotion? How about the top dining destinations on Father’s Day or where Target gets the biggest collegiate bump? Discover the answers in a new data-packed report, presented by Placer.ai.

Download Now: https://tinyurl.com/4sxam8a4

07/08/2025

🚨 Happening Now - Live Webinar: https://tinyurl.com/mrx2bzsw

Principal analyst Sky Canaves will unwrap EMARKETER’s annual forecast for holiday spending, categories where shoppers will splurge, and why mobile strategies should be at the top of your list. Made possible byBraze.

Opportunity is still out there this Q4—if you plan for it. Even with shifting economic signals, smart brands know that agility and early preparation make all the difference. This year’s holiday season brings new dynamics—and fresh chances to connect with consumers in meaningful ways. Join us f...