30/05/2025
🦁 Digital Tracks Friday: Social Media Platforms That Roar 🌍
With Indluyengwe Digital, your brand doesn’t just stroll through the digital jungle — it struts, it roars, and it leaves tracks that lead travellers straight to your doorstep.
In the ever-changing landscape of social media, hospitality and travel brands can't afford to be lost in the bush.
You need a strategy that puts you everywhere that matters — not just anywhere.
Let’s take a stroll through the digital savanna and size up the platforms that truly ROAR for hospitality and travel.
🌅 Instagram – The Visual Oasis
This is where wanderlust lives. Think golden-hour shots of your lodge views, steaming cappuccinos on terrace tables, couples clinking glasses at sunset. Instagram is the visual magnet that draws dreamers, planners, and bookers in.
🔍 Key features that work:
Reels for quick-hit storytelling
Stories for daily magic and FOMO
Highlights to showcase your amenities, location, and experience
📸 Rule of paw: Curated visuals build your dream. Authentic moments build your brand.
🛖 Facebook – The Community Campfire
Still the digital village where locals gather, families plan, and guests leave trail markers (aka reviews). Facebook’s strength lies in connection and credibility — and it still moves the needle for direct bookings.
🔍 Best uses:
Hosting events and promotions
Engaging with comments and messages
Sharing longer-form updates and announcements
Running targeted ad campaigns for regional travelers
🔥 Fun fact: Facebook is the king of retargeting — don’t sleep on its power to turn lookers into loyal guests.
🌀 TikTok – The Viral Safari
Here’s where things get wild. TikTok rewards personality, playfulness, and raw, real moments. For brands ready to break the “perfect” mold, this platform can catapult you from boutique to buzzworthy.
🔍 What roars here:
Room transformations in 15 seconds
Guest reactions and behind-the-scenes peeks
Funny skits from your team
Trendy sounds that match your vibe
🎥 Pro tip: The more authentic you are, the more the algorithm rewards you.
🏕️ LinkedIn – The Professional Lodge
Often overlooked in travel marketing, LinkedIn is the spot for building partnerships, recruiting talent, and showcasing your sustainability or community impact work.
🔍 Shine on:
Team introductions and hospitality spotlights
CSR initiatives or eco-conscious programs
Partnering with local tourism boards or business networks
Posting articles about travel trends or regional tourism growth
📈 Roar with purpose: Build your brand as an employer and an industry leader.
📌 Pinterest – The Dreamers’ Map
Before guests book, they plan. And before they plan, they pin. Pinterest is your chance to catch them while they're imagining their ideal escape — from romantic weekends to family-friendly retreats.
🔍 Pin-worthy content:
Travel itineraries and area guides
Beautiful room and venue inspiration
Seasonal menus, spa features, and decor
📍 Be where the dream begins.
So… Which platform should you focus on?
🎯 The answer: The ones that align with your goals, audience, and brand voice.
That’s where Indluyengwe Digital steps in — your social media safari guides, leading you through the wild and into winning strategy territory.
We help hospitality and travel brands track the right platforms, tell the right stories, and target the right explorers.
Because in this digital jungle, it’s not about being everywhere — it’s about being everywhere that matters.
🐾 Leave digital tracks that lead straight to your doors.
Let’s get your roar heard across the digital savanna.
