06/01/2026
🌿PREDATOR PATTERNS 🐆
Reset the Territory.
Last year, most hospitality brands did the same thing.
They posted.
They boosted.
They prayed.
And when bookings didn’t move, they blamed:
– The algorithm
– The economy
– Mercury in retrograde
– “People don’t travel anymore” (lol)
Meanwhile…
A few accounts were quietly hunting.
Same industry.
Same platforms.
Same chaos.
Different patterns.
This isn’t a strategy post.
It’s a territory reset.
Because predators don’t win by posting more.
They win by moving differently.
PATTERN #1: THEY STOPPED SELLING ROOMS
And started selling moments.
The best-performing hospitality accounts last year weren’t screaming:
“BOOK NOW!”
“SPECIAL OFFER!”
“LIMITED TIME!”
They were whispering:
– “This is how your morning feels here.”
– “This is the silence after check-in.”
– “This is why you don’t answer emails on holiday.”
People don’t want accommodation.
They want escape with proof.
Predators understand this.
Prey keeps listing amenities.
PATTERN #2: THEY PICKED A CHARACTER
Not a content pillar.
Most brands sound like a committee wrote their captions.
The winners?
They sounded like:
– The calm host
– The mischievous insider
– The wise local
– The friend who knows the secret spot
Same brand.
Same logo.
One clear personality.
Because in the wild, you don’t follow noise.
You follow presence.
PATTERN #3: THEY REPEATED WHAT WORKED
WITHOUT GETTING BORED.
This one hurts.
Your audience didn’t see that Reel “too many times.”
You did.
Top hospitality accounts last year:
– Reused formats
– Revisited angles
– Replayed story arcs
Different clip.
Same hunt.
Predators don’t abandon a path because it worked once.
They deepen it.
PATTERN #4: THEY POSTED WITH INTENT
NOT HOPE.
Every post had a job:
– Build desire
– Build trust
– Build familiarity
– Trigger action
Not:
“Let’s just post something today.”
Hope is not a marketing plan.
It’s a coping mechanism.
PATTERN #5: THEY DESIGNED FOR SCROLLERS
NOT MARKETERS.
Hooks were fast.
Captions were punchy.
Visuals were intentional chaos.
No essays on slide one.
No stock-photo sunsets doing community service.
They understood the feed is a jungle, not a brochure.
THE REAL TRUTH?
The algorithm didn’t change.
The territory did.
Last year exposed something brutal:
Posting every day won’t save you.
Posting like a predator might.
2026 doesn’t need more content.
It needs better patterns.
So before you plan the next campaign…
Before you hire another intern to “just post”…
Ask yourself:
Are you hunting?
Or are you just making noise in someone else’s territory?
—
Indluyengwe Digital
We don’t chase trends.
We study patterns.
Then we reset the territory. 🐆🔥