Perspective

24/07/2025

In a world full of AI copy, Canva templates and zero personality? Having a sense of humour is in fact a strategy 💁🏼‍♀
Not every post HAS to convert. Some can just cause a good laugh... or an identity crisis.

Your choice.

22/07/2025

The thing is, we can’t predict what will “go viral” or what won’t.

The best you can do is stick to your strategy. Make sure it includes room for light hearted content, trends, and self expression. Most often that will lead to relatable content (which will generate the best engagement).

It’s important to recognise that not all content is supposed to serve the same purpose. Not all content is supposed to convert (now say that again slowly).

We don’t care that we didn’t “convert” from this reel either. That wasn’t the point.
Was it unexpected? Definitely
Was it exciting? Very

Your strategy can include content intended for conversion too (along with brand positioning, awareness, education, entertainment etc.).
Your content purpose should never be “trying to go viral”.

The right post with 120 views can convert just as much as a random reel with 200k views.

21/07/2025

Branding vs. Marketing — not twins, not enemies, just two sides of the same genius coin 🧠

Branding is the vibe. Marketing is the hustle.

One builds loyalty. The other gets the clicks.

You need both if you’re serious about standing out and selling smart.

Save this breakdown 📝 and never mix them up again

10/07/2025

Client wins we just had to share 🎉

From scroll-stopping posts to reels that reel in results, we've been busy turning likes into leads.

Swipe through to see the magic (if we have to say so ourselves 😉) we've made and the feedback that fuels us.

03/07/2025

If organic reach had a relationship status, it would be: “It’s complicated.” 💔📉

Gone are the days of “just post it and hope.” Now?
You need strategy, short-form magic, and a whole lotta talking with your audience (not at them).

📢 Organic still works… but only if your content (and unfortunately your wallet) does too.

01/07/2025

Poorly explain what you do for a living in the comments, and let's see if people can guess correctly 😆

18/06/2025

Our boss is not only surviving the Social Media Jungle; she's thriving in it (most days) 😉

05/06/2025

It's Mental Health Month, and we're here to remind you: it's okay to log off, (but just for a while...), rather miss a trend but stick to your boundries.

Your well-being > the algorithm 💁‍♀️

02/06/2025

Last website update for today:
We're super proud to be working with Dr M Mathir on her groundbreaking supplement brand Fuel the Femme
We completed this website a few month's ago but haven't posted yet: https://www.fuelthefemme.co.za
P.S. This supplement SOLD OUT within hours after it was launched on takealot. Worth learning more about for any woman out there 💞 You can still get your hands on it via website orders.

Hormone Synergy is the first hormone balancing supplement in South Africa to include a probiotic in its formulation. Fuel the Femme offers science-backed supplements for women’s hormone health—supporting energy, cycle balance, mood, and metabolic function.