20/10/2025
Your content pillars aren’t set in stone. They’re more like a wardrobe what worked last season might not fit anymore.
Why revisit your strategy?
• Audiences change (so should your content).
• Platforms drop new features every other week.
• Business goals evolve (and your posts should reflect that).
Some tips:
•Audit your strategy more often.
•Keep the pillars that perform, tweak the ones that don’t, and add new ones when your audience is craving something fresh.
Your strategy shouldn’t be timeless it should be timely. ⏳