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02/07/2025

May 2007. The phone rings.

Coca-Cola wants Glacéau. Their offer?

$4.1 billion.

50 Cent's "worthless" equity was suddenly worth nine figures.

His long game paid off big time. This was his share:

02/07/2025

2004: $100 million in sales.
2007: $700 million in sales.

That's 7x growth in just 3 years.

50cent's influence was undeniable.

But like I said, this was just the beginning:

02/07/2025

He didn't just slap his name on a bottle. He lived the brand.

• Drank it in music videos
• Name-dropped it in songs
• Created his own flavor "Formula 50cent"

Every appearance became free marketing.

But the results were just the start...

02/07/2025

The deal terms? Unheard of.

• Zero upfront payment
• Minority stake in Glacéau
• Bet everything on a vitamin drink

He didn't know it yet, but in 2007, this would become the greatest bet placed in history.

Regardless, 50cent went to work:

02/07/2025

"Forget the cash. Give me equity."

The room went silent.

This wasn't how deals worked. Celebrities took money, not stock.

Glacéau executives thought he'd lost it.

Little did they know what was coming...

02/07/2025

Most rappers would've taken the check.

$250K? $500K? Easy money.

Film for a day → Cash the check → Move on.

But 50 Cent saw what others missed:

02/07/2025

Picture this: It's 2004.

50 Cent is hip-hop royalty. 8 million albums sold.

Then Glacéau calls.

They want him for a commercial for their Vitaminwater.

Standard deal, right? Not for 50...

In 2004, he landed the biggest sponsorship deal in history.They offered him cash. He said no.They offered him fame. He s...
02/07/2025

In 2004, he landed the biggest sponsorship deal in history.

They offered him cash. He said no.

They offered him fame. He said no.

Instead, he asked for one thing that terrified the executives.

Here's how 50 Cent outplayed a $4.1B company with one deal:

28/06/2025

Bloemfontein Winterfall Fashion 2025!

28/06/2025

Bloemfontein Winterfall❄️❄️ Fashion 2025!

The programme is free of charge but the space is limited. To book space, please send a whatsapp to 076 191 6325 or email...
12/06/2023

The programme is free of charge but the space is limited. To book space, please send a whatsapp to 076 191 6325 or email us [email protected]


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