26/06/2025
When it comes to brand voice, every word pulls weight.
• Punchy – Short, sharp, and hard-hitting. Think headlines that grab you instantly. e.g. Nike’s “Just Do It.”
• Persuasive – Built to convert. This is the tone you’ll find in sales emails or product descriptions that make you need that new gadget. e.g. Tech or skincare brands convincing you why theirs is better.
• Conversational – Like chatting to a friend. e.g. Woolworths Food’s captions often sound like something your foodie friend would say.
• Friendly – Warm, approachable, and welcoming. e.g. Capitec’s tone is designed to make banking feel less intimidating.
• Bold – Confident and unafraid to make a statement. e.g. Diesel or MTN campaigns that don’t hold back.
• Relatable – Down-to-earth and in tune with your audience’s daily struggles or humour. e.g. Chicken Licken or Takealot when they joke about payday or load shedding.
• Informative – Straightforward and clear, without the fluff. e.g. SARS or SA Gov COVID-19 updates — just the facts, clearly explained.
• Clever – Witty, wordplay-driven, or tongue-in-cheek. e.g. Nando’s – masters of making you laugh while staying on-brand.
• Enthusiastic – Full of energy and excitement. e.g. Coca-Cola’s campaigns, always hyped around celebrations and joy.
• Authentic – Real, honest, and human. e.g. Brands like Dove or Rain SA that focus on real people and transparency.
Let us help you define your voice. Contact us to get started.
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