
08/08/2025
When LIFT Airline took to the skies in 2020, they had a choice: play it safe with well-known, established suppliers, or take a chance on a small local brand with a bold idea. They chose the latter, and that’s how Grumpy Snacks, a then little-known South African start-up, found itself on the in-flight menu. ✈️ 🇿🇦
That single decision helped Grumpy Snacks grow from a fledgling business into a thriving operation with its own factory, a dedicated team of local staff, and the confidence to experiment beyond its signature roasted chickpeas. For many passengers, it was their very first taste of the brand, a bite of something new, served with a side of South African pride.
Supporting local talent is an ongoing priority for LIFT, as they have continued to back homegrown talent, from stocking South African wines to promoting local musicians, proving that even the smallest choices can create far-reaching effect of economic and creative impact. 🧡
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By LIFTDuring President Ramaphosa’s Budget Vote 2025, earlier in July, he noted the importance of the growth of micro, small, and medium enterprises, and committed to continuing to work to remove regulatory constraints and simplify business licensing. South Africa’s approximate 3 million SMMEs h...